''Joe'' was a magazine published in

Kenya ) , national_anthem = " Ee Mungu Nguvu Yetu"() , image_map = , map_caption = , image_map2 = , capital = Nairobi , coordinates = , largest_city = Nairobi ...

between 1973 and 1979, at the height of what publisher Henry Chakava described as the "fat years" of Kenyan publishing. ''Joe'' was one of several publications aimed at the new urban middle and lower-middle classes, and used subversive humour, art and fiction as a medium for cultural, social and political analysis. The magazine also provided a platform for new artists and fiction writers.

History

''Joe'' magazine was founded by writer/publisher Hillary Ng'weno and artist Terry Hirst in 1973. The magazine was named after "Joe", a common man who used humour to deal with the realities of urban life in contemporary Africa, and encouraged readers to do the same, in dialogue with the character and the magazine. Hirst described Joe as "a survivor who has to laugh to keep from crying." Inspired by South African magazine '' Drum'', ''Joe'' used street-wise language in comic strips, fiction stories and themed columns to articulate the everyday problems of the urban population. Its letters column, "Dear Joe", encouraged interaction from readers. The magazine also carried an original short story in every issue, featuring writers including Sam Kahiga, Meja Mwangi, and

Ngũgĩ wa Thiong'o Ngũgĩ wa Thiong'o (; born James Ngugi; 5 January 1938) is a Kenyan author and academic who writes primarily in Gikuyu and who formerly wrote in English. He has been described as having been "considered East Africa’s leading novelist". His wo ...

. ''Joe'' also made distinctive use of graphics, drawings, illustrated jokes and comic strips, including "City Life" by Edward Gitau, "O.K, Sue! A City-Girl's View" by Kimani Gathingiri and Terry Hirst's "Daddy Wasiwasi & Co" and "The Good, the Bed and the Ugali". Ng'weno left the magazine'' in 1974. In 1979 Hirst renamed the magazine ''Joe Homestead'', increasing the number of comic strips and adding a new section on family, nutrition and health. However, the new title did not attract advertisers and the magazine shut down in August 1979.

References

{{Reflist ''This article uses text taken fro
Chimurengal Library
under the GFDL'' 1973 establishments in Kenya 1979 disestablishments in Kenya Magazines published in Africa Defunct magazines published in Kenya Magazines published in Kenya Magazines established in 1973 Magazines disestablished in 1979 Youth magazines Irregularly published magazines