James J. Morgan (born 1942) is a former American executive who served as

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especiall ...

Atari Atari () is a brand name that has been owned by several entities since its inception in 1972. It is currently owned by French publisher Atari SA through a subsidiary named Atari Interactive. The original Atari, Inc., founded in Sunnyvale, Cali ...

from 1983 to 1984 and CEO of

Philip Morris USA Philip Morris USA is the American tobacco division of the American tobacco corporation Altria Group. History Creation The company's namesake Philip Morris was born in Whitechapel, United Kingdom in 1835, the son of a recent immigrant from G ...

from 1994 to 1997. James Morgan first joined

Philip Morris Phil(l)ip or Phil Morris may refer to: Companies *Altria, a conglomerate company previously known as Philip Morris Companies Inc., named after the tobacconist **Philip Morris USA, a tobacco company wholly owned by Altria Group **Philip Morris Inter ...

in 1963 following his graduation from

Princeton University Princeton University is a private research university in Princeton, New Jersey. Founded in 1746 in Elizabeth as the College of New Jersey, Princeton is the fourth-oldest institution of higher education in the United States and one of the nin ...

with a degree in history. He served as Brand Manager for

Marlboro Marlboro (, ) is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (now separate from Altria) outside the US. The largest Mar ...

from 1972 to 1973 and later was Assistant Director of Tobacco Brand Management, during which time he earned a reputation as one of the top marketing minds of the '70s by helping to develop and market the image of the

Marlboro Man The Marlboro Man is a figure that was used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. ...

. He was a member of the

Tobacco Institute The Tobacco Institute, Inc. was a United States tobacco industry trade group, founded in 1958 by the American tobacco industry. It was dissolved in 1998 as part of the Tobacco Master Settlement Agreement.The Tobacco Institute's headquarters were ke ...

Communications Committee from 1981 to 1983. Morgan briefly left Philip Morris in 1983 when he was offered the position of

by Warner Communications, Atari's parent company at the time. At the time he left Philip Morris, Morgan was serving as

vice-president A vice president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vice president is on t ...

of the company. Morgan served as

chairman The chairperson, also chairman, chairwoman or chair, is the presiding officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the gro ...

and CEO of Atari from September 1983 until July 1984, when Atari Inc. was closed and split up, with the consumer division going to

Jack Tramiel Jack Tramiel ( ; born Idek Trzmiel; December 13, 1928 – April 8, 2012) was an American businessman and Holocaust survivor, best known for founding Commodore International. The Commodore PET, VIC-20 and Commodore 64 are some home compute ...

. After his departure from Atari, Morgan returned to Philip Morris. During his second stint with the company, he was most famous for his claims that cigarettes are no more addictive than

gummy bears Gummy bears (German: ''Gummibär'') are small, fruit gum candies, similar to a jelly baby in some English-speaking countries. The candy is roughly long and shaped in the form of a bear. The gummy bear is one of many gummies, popular gelatin ...

and that Philip Morris had never attempted to intentionally market tobacco products toward minors. Morgan was appointed

president President most commonly refers to: *President (corporate title) *President (education), a leader of a college or university *President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese ful ...

and CEO in 1994 and retired from Philip Morris on November 1, 1997.

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