James J. Morgan (born 1942) is an American business executive who was

CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

Atari Atari () is a brand name that has been owned by several entities since its inception in 1972. It is currently owned by French holding company Atari SA (formerly Infogrames) and its focus is on "video games, consumer hardware, licensing and bl ...

from 1983 to 1984 and CEO of

Philip Morris USA Philip Morris USA is an American tobacco company. They are a division of the American tobacco corporation Altria Group. It has been the leading cigarette manufacturer in the U.S. since the late 20th century. Its major brands include Marlboro, Vi ...

from 1994 to 1997. James Morgan joined Philip Morris in 1963 following his graduation from

Princeton University Princeton University is a private university, private Ivy League research university in Princeton, New Jersey, United States. Founded in 1746 in Elizabeth, New Jersey, Elizabeth as the College of New Jersey, Princeton is the List of Colonial ...

with a degree in history. He was Brand Manager for

Marlboro Marlboro (, ) is an American brand of cigarettes owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (PMI, now separate from Altria) in most global territories outside the ...

from 1972 to 1973 and later was Assistant Director of Tobacco Brand Management, during which time he earned a reputation as one of the top marketing minds of the 1970s by helping to develop and market the image of the Marlboro Man. He was a member of the

Tobacco Institute The Tobacco Institute, Inc. was a United States tobacco industry trade group, founded in 1958 by the American tobacco industry. It was dissolved in 1998 as part of the Tobacco Master Settlement Agreement.The Tobacco Institute's headquarters were ...

Communications Committee from 1981 to 1983. Morgan briefly left Philip Morris in 1983 when he was offered the position of

Warner Communications Warner Media, LLC (doing business as WarnerMedia) was an American multinational mass media and entertainment conglomerate owned by AT&T. It was headquartered at the 30 Hudson Yards complex in New York City. It was established as Time Warner ...

, Atari's parent company at the time. At the time he left Philip Morris, Morgan was serving as

vice-president A vice president or vice-president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vi ...

of the company. Morgan was

chairman The chair, also chairman, chairwoman, or chairperson, is the presiding officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the gro ...

and CEO of Atari from September 1983 until July 1984, when Atari Inc. was closed and split up, with the consumer division going to

Jack Tramiel Jack Tramiel (, ); born Idek Trzmiel (; December 13, 1928 – April 8, 2012) was a Polish- American businessman and Holocaust survivor, best known for founding Commodore International. The Commodore PET, VIC-20, and Commodore 64 are som ...

. After his departure from Atari, Morgan returned to Philip Morris. During his second stint with the company, he was most famous for his claims that cigarettes are no more addictive than gummy bears and that Philip Morris had never attempted to intentionally market tobacco products toward minors. Morgan was appointed

president President most commonly refers to: *President (corporate title) * President (education), a leader of a college or university *President (government title) President may also refer to: Arts and entertainment Film and television *'' Præsident ...

and CEO in 1994 and retired from Philip Morris on November 1, 1997.

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