Jonathan McIntosh
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Jonathan McIntosh is an American producer, writer, artist, feminist, and
cultural critic A cultural critic is a critic of a given culture, usually as a whole. Cultural criticism has significant overlap with social and cultural theory. While such criticism is simply part of the self-consciousness of the culture, the social positions o ...
. He is the creator of the Pop Culture Detective Agency video series examining intersections of politics, masculinity, and entertainment. He was also a producer and co-writer on the '' Tropes vs. Women in Video Games'' YouTube video series.


Video


Remix work

McIntosh produced
video mashup A video mashup (also written as video mash-up) is a video that combines multiple pre-existing, unrelated video sources into one larger video. It is part of a global mashup culture. In the United States, video mashups are derivative works as defi ...
s early in his film career. A proponent of
remix culture Remix culture, also known as read-write culture, is a term describing a culture that allows and encourages the creation of derivative works by combining or editing existing materials. Remix cultures are permissive of efforts to improve upon, ch ...
, he spoke on the topic and how media produced in this fashion can be uniquely powerful tools for commenting on political and social issues. American academic and political activist
Lawrence Lessig Lester Lawrence "Larry" Lessig III (born June 3, 1961) is an American legal scholar and political activist. He is the Roy L. Furman Professor of Law at Harvard Law School and the former director of the Edmond J. Safra Center for Ethics at Harvar ...
cites McIntosh's work as among his favorites in the book '' Remix: Making Art and Commerce Thrive in the Hybrid Economy'' for its ability to deliver "a message more powerfully than any original alone could".


Buffy versus Edward

In 2012, McIntosh spoke before the
United States Copyright Office The United States Copyright Office (USCO), a part of the Library of Congress, is a United States government body that registers copyright claims, records information about copyright ownership, provides information to the public, and assists ...
to advocate for exemptions to the
Digital Millennium Copyright Act The Digital Millennium Copyright Act (DMCA) is a 1998 United States copyright law that implements two 1996 treaties of the World Intellectual Property Organization (WIPO). It criminalizes production and dissemination of technology, devices, or ...
—a law designed to criminalize the unauthorized production and dissemination of technology, devices, or services regarding copyrighted works—that was adversely affecting video artists like himself. His 2009 video, " Buffy versus
Edward Edward is an English male name. It is derived from the Anglo-Saxon name ''Ēadweard'', composed of the elements '' ēad'' "wealth, fortunate; prosperous" and '' weard'' "guardian, protector”. History The name Edward was very popular in Anglo-S ...
:
Twilight Twilight is daylight illumination produced by diffuse sky radiation when the Sun is below the horizon as sunlight from the upper atmosphere is scattered in a way that illuminates both the Earth's lower atmosphere and also the Earth's surf ...
Remixed"—a high-profile mashup video and
Webby Award The Webby Awards (colloquially referred to as the Webbys) are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over three thousand industry experts a ...
nominee for remixing—was used as an example in the copyright discussion. The final rulemaking stated an exemption for "motion pictures (including television shows and videos), as defined in 17 U.S.C. 101, where circumvention is undertaken solely in order to make use of short portions of the motion pictures for the purpose of criticism or comment in limited instances." It specifically points out "Buffy versus Edward: Twilight Remixed" in the rulemaking: "Based on the video evidence presented, the Register is able to conclude that diminished quality likely would impair the criticism and comment contained in noncommercial videos. For example, the Register is able to perceive that Buffy vs Edward and other noncommercial videos would suffer significantly because of blurring and the loss of detail in characters' expression and sense of depth."


Tropes vs. Women in Video Games

From 2013−2015, McIntosh worked on the Tropes vs. Women in Video Games YouTube video series as a producer and co-writer. The web series was a highly successful
Kickstarter Kickstarter, PBC is an American Benefit corporation, public benefit corporation based in Brooklyn, New York City, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative project ...
created by
Anita Sarkeesian Anita Sarkeesian ( ; born 1983) is a Canadian-American feminist media critic. She is the founder of ''#Feminist Frequency, Feminist Frequency'', a website that hosts videos and commentary analyzing portrayals of women in popular culture. Her v ...
that examined gender tropes in video games.


Pop Culture Detective Agency

In 2016, McIntosh launched the Pop Culture Detective Agency, a
Patreon Patreon (, ) is a monetization platform operated by Patreon, Inc., that provides business tools for content creators to run a subscription service and sell digital products. It helps artists and other creators earn a recurring income by provid ...
-funded web series examining the intersections of politics, masculinity, and entertainment. The long-form video essays examine a variety of topics within these themes. One episode explored the concept of
toxic masculinity The concept of toxic masculinity is used in academic and media discussions to refer to those aspects of hegemonic masculinity that are socially destructive, such as misogyny, homophobia, and violent domination. These traits are considered "toxi ...
through an American pop culture lens. Other episodes are devoted to examining specific pieces of pop culture, such as television programs ''
Steven Universe ''Steven Universe'' is an American animated television series created by Rebecca Sugar for Cartoon Network. It tells the coming-of-age story of a young boy, Steven Universe (character), Steven Universe (Zach Callison), who lives with the Crys ...
'' and ''
The Big Bang Theory ''The Big Bang Theory'' is an American television sitcom created by Chuck Lorre and Bill Prady for CBS. It aired from September 24, 2007, to May 16, 2019, running for 12 seasons and 279 episodes. The show originally centered on five charact ...
'', and films including ''
Fantastic Beasts and Where to Find Them Fantastic Beasts and Where to Find Them may refer to: * ''Fantastic Beasts and Where to Find Them'' (book), a 2001 book by J. K. Rowling * ''Fantastic Beasts and Where to Find Them'' (film), a 2016 film by David Yates ** ''Fantastic Beasts and Wher ...
'' and ''
Star Wars ''Star Wars'' is an American epic film, epic space opera media franchise created by George Lucas, which began with the Star Wars (film), eponymous 1977 film and Cultural impact of Star Wars, quickly became a worldwide popular culture, pop cu ...
''. Some of the videos produced in the series propose new cultural tropes in which to understand the topics discussed, such as " Born Sexy Yesterday", which seeks to explain how fictional characters exhibit men’s fear of experienced women.


Writing

In 2014, McIntosh wrote the opinion piece, "Playing with privilege: the invisible benefits of gaming while male", which addressed the
Gamergate controversy Gamergate or GamerGate (GG) was a loosely organized misogynistic online harassment campaign motivated by a right-wing backlash against feminism, diversity, and progressivism in video game culture. It was conducted using the hashtag "#Game ...
that had been receiving increasing media attention and public discourse. In the piece, he sought to address the underlying problems that contributed toward
sexism in video gaming Sexism in video gaming is prejudiced behavior or discrimination based on sex or gender as experienced by people who play and create video games, primarily women. This may manifest as sexual harassment or in the way genders are represented in ga ...
by examining the inherent privileges that male-identified gamers benefit from. Taking inspiration from the famous ''Daily Effects of White Privilege'' list by
Peggy McIntosh Peggy McIntosh (born November 7, 1934) is an American feminism, feminist, anti-racism activist, speaker, and senior research scientist of the Wellesley Centers for Women. She is the founder of the National SEED Project on Inclusive Curriculum ( ...
, among others, McIntosh listed 25 daily effects of male game privilege. These included such privileges as "I will never be asked or expected to speak for all other gamers who share my gender."


References


External links


Pop Culture Detective Agency
on
Patreon Patreon (, ) is a monetization platform operated by Patreon, Inc., that provides business tools for content creators to run a subscription service and sell digital products. It helps artists and other creators earn a recurring income by provid ...

Jonathan McIntosh
on
Internet Movie Database IMDb, historically known as the Internet Movie Database, is an online database of information related to films, television series, podcasts, home videos, video games, and streaming content online – including cast, production crew and biograp ...
{{DEFAULTSORT:McIntosh, Jonathan Year of birth missing (living people) Living people American media critics Men and feminism Mass media issues American video bloggers Video game critics Feminist criticism Intellectual property activism American mashup artists American male feminists American feminists