JT Storage
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JTS Corporation was a maker of inexpensive IDE
hard drive A hard disk drive (HDD), hard disk, hard drive, or fixed disk is an electro-mechanical data storage device that stores and retrieves digital data using magnetic storage with one or more rigid rapidly rotating hard disk drive platter, pla ...
s for
personal computer A personal computer, commonly referred to as PC or computer, is a computer designed for individual use. It is typically used for tasks such as Word processor, word processing, web browser, internet browsing, email, multimedia playback, and PC ...
s based in
San Jose, California San Jose, officially the City of San José ( ; ), is a cultural, commercial, and political center within Silicon Valley and the San Francisco Bay Area. With a city population of 997,368 and a metropolitan area population of 1.95 million, it is ...
. It was founded in 1994 by "Jugi" Tandon—the inventor of the double-sided
floppy disk drive A floppy disk or floppy diskette (casually referred to as a floppy, a diskette, or a disk) is a type of disk storage composed of a thin and flexible disk of a magnetic storage medium in a square or nearly square plastic enclosure lined with a ...
and founder of
Tandon Corporation The Tandon Corporation was an American disk drive and Personal computer, PC manufacturer founded in 1975 (incorporated in 1976 as Tandon Magnetics Corp.) by Sirjang Lal Tandon, a former mechanical engineer. The company originally produced magneti ...
—and David B. Pearce, of former bankrupt disk manufacturer Kalok. Its name is derived from its co-founder, standing for ''Jugi Tandon Storage''. The company later reverse-merged with
Jack Tramiel Jack Tramiel (, ); born Idek Trzmiel (; December 13, 1928 – April 8, 2012) was a Polish- American businessman and Holocaust survivor, best known for founding Commodore International. The Commodore PET, VIC-20, and Commodore 64 are som ...
's Atari Corporation in 1996, sold all Atari assets to Hasbro Interactive in 1998 and was finally declared bankrupt in 1999.


History

It was founded under the legal name JT Storage, Inc., but traded as JTS Corp. A few months after its foundation, Pearce departed the company, with Tandon filling his role as president. Then in June 1995, Tom Mitchell, a co-founder of Seagate and former president and Chief Operating Officer of both Seagate and Conner Peripherals, was appointed the Chief Executive Officer of JTS.


First products

JTS initially focused on a new 3" form-factor drive for laptops. The 3" form factor allowed a larger drive capacity for laptops with the existing technology.
Compaq Compaq Computer Corporation was an American information technology, information technology company founded in 1982 that developed, sold, and supported computers and related products and services. Compaq produced some of the first IBM PC compati ...
was actively engaged in qualifying these drives and built several laptops with this form factor drive. Lack of a second source was a major obstacle for this new form factor to gain a foothold; JTS licensed the form factor to Western Digital to attempt to remedy this problem. Eventually, as 2.5" drives became cheaper to build, interest in the 3" form factor waned, and JTS and WD stopped the project in 1998. JTS by then had become a source of cheap, medium-performance 3.5" drives with 5400 RPM spindles. The drives, produced in a factory in
India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
(the factory was in the Madras Export Processing Zone in the suburbs of the Southern Indian city of Madras, now known as
Chennai Chennai, also known as Madras (List of renamed places in India#Tamil Nadu, its official name until 1996), is the capital city, capital and List of cities in Tamil Nadu by population, largest city of Tamil Nadu, the southernmost states and ...
), were known for poor reliability. Failure rates were very high and quality control was inconsistent: good drives were very good, still running after 5 years, whereas bad drives almost always failed within a few weeks. Because of their low-tier reputation, JTS drives were rare in brand-name PCs and most frequently turned up in home-built and whitebox PCs. Product lines included Palladium and Champion internal IDE hard drives. The basic design of their drives was done by Kalok for
TEAC () is a Japanese electronics manufacturer. TEAC was created by the merger of the Tokyo Television Acoustic Company, founded in 1953, and the Tokyo Electro-Acoustic Company, founded in 1956. Overview TEAC has four divisions: *TASCAM - con ...
in the early 1990s. TEAC used the design as part of a removable HDD system, which was also sold under the Kalok name. After Kalok failed in 1994, JTS hired its founder as their chief technical officer, and licensed the patents involved from TEAC and Pont Peripherals.


Merger with Atari Corporation

On February 13, 1996, JTS announced a
reverse merger A reverse takeover (RTO), reverse merger, or reverse IPO is the acquisition of a public company by a private company so that the private company can bypass the lengthy and complex process of going public. Sometimes, conversely, the public compa ...
with former
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and
home computer Home computers were a class of microcomputers that entered the market in 1977 and became common during the 1980s. They were marketed to consumers as affordable and accessible computers that, for the first time, were intended for the use of a s ...
manufacturer, Atari Corporation. It was primarily a marriage of convenience; JTS had products but little cashflow, while Atari had money, primarily from a series of successful lawsuits earlier in the decade followed by good investments. However, with the failure of its Jaguar game console, losses mounting, and no other products to sell, Atari expected to run out of money within two years. Originally it was planned that the storage company and Atari would be two separate divisions under JTS, but in April the merger was amended so that Atari would merge into JTS, with JTS being the surviving entity. Atari's
Jack Tramiel Jack Tramiel (, ); born Idek Trzmiel (; December 13, 1928 – April 8, 2012) was a Polish- American businessman and Holocaust survivor, best known for founding Commodore International. The Commodore PET, VIC-20, and Commodore 64 are som ...
would take a place on JTS's board of directors. Within a few months of the merger becoming official on July 30, all former Atari employees were either dismissed or relocated to JTS's headquarters. Atari's remaining inventory of Jaguar products proved difficult to get rid of, even at
liquidation Liquidation is the process in accounting by which a Company (law), company is brought to an end. The assets and property of the business are redistributed. When a firm has been liquidated, it is sometimes referred to as :wikt:wind up#Noun, w ...
prices, and the bulk of them remained in stock months after the merger until finally being moved out to a private liquidator on December 23, 1996. Next Generation Online reported that JTS did not honor the Atari side of the business despite owning all these assets: no video game software was developed during this time, although licensing to third-parties did result in a handful of releases: THQ's ''Super Breakout / Battlezone'' on Game Boy, Midway's '' Arcade's Greatest Hits: The Atari Collection 1'',
Activision Activision Publishing, Inc. is an American video game publisher based in Santa Monica, California. It serves as the publishing business for its parent company, Activision Blizzard, and consists of several subsidiary studios. Activision is one o ...
's ''Battlezone'' on PC, and a number of Jaguar games by
Telegames Telegames, Inc. is an American video game company based in Mabank, Texas, with a sister operation based in England. Telegames was known for supporting not just modern game systems but also classic game systems, after they had been abandoned by ...
.


Demise

The company secured $25 million in finances in September 1997. But even with the cash infusion from Atari and the investments, JTS quickly ran out of money. On March 13, 1998, JTS sold the
Atari Atari () is a brand name that has been owned by several entities since its inception in 1972. It is currently owned by French holding company Atari SA (formerly Infogrames) and its focus is on "video games, consumer hardware, licensing and bl ...
name and assets to Hasbro Interactive for $5 million, less than a fifth of what Warner Communications had paid the original Atari company 22 years earlier. On two occasions in April, JTS staff were laid off including some former long-time Atari individuals, and the company was soon forced out of AMEX. Later that year, on December 11, JTS filed for Chapter 11 bankruptcy protection, with a reported $4.2 million assets and $136 million of liabilities. However, on January 28, 1999, the company was closed down for good when its filing was ultimately converted into involuntary Chapter 7 liquidation by the bankruptcy courts. Its president and CEO, Tom Mitchell, returned to the disk storage industry the following year when he founded Fabrinet.


References


External links

* {{DEFAULTSORT:Jt Storage American companies established in 1994 American companies disestablished in 1999 Companies that filed for Chapter 11 bankruptcy in 1998 Companies that filed for Chapter 7 bankruptcy in 1999 Companies that have filed for Chapter 7 bankruptcy Computer companies established in 1994 Computer companies disestablished in 1999 Computer storage companies Defunct companies based in the San Francisco Bay Area Defunct computer companies of the United States Defunct computer hardware companies Manufacturing companies based in San Jose, California