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Investopedia is a global financial media website headquartered in
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
. Founded in 1999, Investopedia provides investment dictionaries, advice, reviews, ratings, and comparisons of financial products, such as
securities account A securities account, sometimes known as a brokerage account, is an account which holds financial assets such as securities A security is a tradable financial asset. The term commonly refers to any form of financial instrument, but its legal ...
s. It is part of the
Dotdash Meredith Dotdash Meredith (formerly The Mining Company, About.com and Dotdash) is an American digital media company based in New York City. The company publishes online articles and videos about various subjects across categories including health, hom ...
family of brands owned by IAC.


History


Founding and early history

Investopedia was founded in 1999 by Cory Wagner and Cory Janssen in
Edmonton Edmonton is the capital city of the Provinces and territories of Canada, Canadian province of Alberta. It is situated on the North Saskatchewan River and is the centre of the Edmonton Metropolitan Region, which is surrounded by Central Alberta ...
,
Alberta Alberta is a Provinces and territories of Canada, province in Canada. It is a part of Western Canada and is one of the three Canadian Prairies, prairie provinces. Alberta is bordered by British Columbia to its west, Saskatchewan to its east, t ...
,
Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...
. At the time, Janssen was a business student at the
University of Alberta The University of Alberta (also known as U of A or UAlberta, ) is a public research university located in Edmonton, Alberta, Canada. It was founded in 1908 by Alexander Cameron Rutherford, the first premier of Alberta, and Henry Marshall Tory, t ...
. Wagner focused on
business development Business development entails tasks and processes to develop and implement growth opportunities within and between business organizations. It is a subset of the fields of business, commerce and organizational theory. Business development is the cre ...
and
research and development Research and development (R&D or R+D), known in some countries as OKB, experiment and design, is the set of innovative activities undertaken by corporations or governments in developing new services or products. R&D constitutes the first stage ...
, while Janssen focused on
marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...
and
sales Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. A period during which goods are sold for a reduced price may also be referred ...
.


2000s

In April 2007, Forbes Media acquired Investopedia.com for an undisclosed amount. At the time of the acquisition, Investopedia drew about 2.5 million monthly users and provided a financial dictionary with about 5,000 terms regarding
personal finance Personal finance is the financial management that an individual or a family unit performs to budget, save, and spend monetary resources in a controlled manner, taking into account various financial risks and future life events. When planni ...
, banking and accounting. It also provided articles by
financial adviser A financial adviser or financial advisor is a professional who provides financial services to clients based on their financial situation. In many countries, financial advisors must complete specific training and be registered with a regulatory ...
s and a stock market simulator.


2010s

In August 2010,
Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
sold Investopedia to ValueClick for US$42 million. By then, the site had grown to more than 30,000 pieces of content and reached 2.2 million unique visitors per month. In 2013, ValueClick would then sell Investopedia and a group of other properties to IAC for $80 million. Following the acquisition by IAC, Investopedia launched several initiatives, including Investopedia Academy to sell
educational technology Educational technology (commonly abbreviated as edutech, or edtech) is the combined use of computer hardware, software, and educational theory and practice to facilitate learning and teaching. When referred to with its abbreviation, "EdTech" ...
. Investopedia operates under the discretion of CEO Neil Vogel. In March 2015, David Siegel, an alum of
Seeking Alpha Seeking Alpha is a crowd-sourced content service that publishes news on financial markets. It is accessible via a website and mobile app and offers both free and paid subscriptions. Independent contributors, mostly from the buy side, write almost ...
, was hired as
CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...
of Investopedia.
Caleb Silver Caleb Silver is an American journalist and the editor-in-chief of Investopedia, a Dotdash Meredith brand focused on investing and financial education. He previously worked as the Director of Business News at CNN, the executive producer, Executive ...
was hired from ''
CNN Cable News Network (CNN) is a multinational news organization operating, most notably, a website and a TV channel headquartered in Atlanta. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable ne ...
'' to oversee content operations for the platform in January 2016. Investopedia's list of the most "influential"
financial adviser A financial adviser or financial advisor is a professional who provides financial services to clients based on their financial situation. In many countries, financial advisors must complete specific training and be registered with a regulatory ...
s in the United States was launched in June 2017. In July 2018, Investopedia joined the
Dotdash Dotdash Meredith (formerly The Mining Company, About.com and Dotdash) is an American digital media company based in New York City. The company publishes online articles and videos about various subjects across categories including health, hom ...
family of brands and laid off 1/3 of its staff, or 36 people. The site underwent a rebranding and relaunch later in the year. In early 2019, the site announced the winners of its inaugural online broker and
robo-advisor Robo-advisors or robo-advisers are financial advisers that provide personalized financial advice and investment management online with moderate to minimal human intervention. A robo-advisor provides digital financial advice that is personalised b ...
awards.


2020s

In 2020,
editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The editor-in-chief heads all departments of the organization and is held accoun ...
Silver described Investopedia's goal as "providing context around the news," rather than breaking new stories. The site launched its first podcast, ''The Investopedia Express'', hosted by Silver, in September 2020. Silver also frequently appears as a guest financial expert on a variety of broadcast and radio programs, including ''
MSNBC MSNBC is an American cable news channel owned by the NBCUniversal News Group division of NBCUniversal, a subsidiary of Comcast. Launched on July 15, 1996, and headquartered at 30 Rockefeller Plaza in Manhattan, the channel primarily broadcasts r ...
'', ''
ABC News ABC News most commonly refers to: * ABC News (Australia), a national news service of the Australian Broadcasting Corporation * ABC News (United States), a news-gathering and broadcasting division of the American Broadcasting Company ABC News may a ...
'' and ''
NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
''.


References


External links

* {{IAC 1999 establishments in Canada Companies based in New York City Finance websites Financial services companies established in 1999 IAC Inc. Internet properties established in 1999 Online financial services companies of the United States