''Ive Switch'' is the second Korean-language extended play and third overall by South Korean girl group
Ive. It was released by
Starship Entertainment
Starship Entertainment () is a South Korean entertainment company founded in 2008 and became an independent subsidiary of Kakao Entertainment in 2013. It is also called one of the "five major agencies" in the pop music world, with SM Entertainm ...
on April 29, 2024, and contains six tracks including two lead singles "
Heya" and "Accendio".
Background and release
On April 3, 2024, Starship Entertainment announced that Ive would be releasing their second extended play titled ''Ive Switch'' on April 29. On April 10, the promotional schedule was released. On April 20, the track listing was released with "Heya" and "Accendio" announced as the lead singles. A day later, a motion teaser for "Heya" was released, followed by the music video teaser on April 24. On April 28, the highlight medley teaser video was released. The extended play was released alongside the music video for "Heya" on April 29. The music video for "Accendio" was released on May 15.
Critical reception
Jang Jun-hwan, writing for ''
IZM
''IZM'' () is a South Korean online magazine that publishes pop music
Pop music is a genre of popular music that originated in its modern form during the mid-1950s in the United States and the United Kingdom.S. Frith, W. Straw, and J. Stre ...
'', praised the album, describing it as "an indicator of Ive's cautiousness, the secret to their longevity". Jang noted that the album carefully follows trends to add to their "familiar maximalist pop", such as the metallic
synth
A synthesizer (also synthesiser or synth) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis a ...
in "Accendio" and the drums and bass in "Blue Heart".
Promotion
Following the release of ''Ive Switch'', on April 29, 2024, Ive held a live event on
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
aimed at introducing the extended play and its tracks, and connecting with their fanbase.
Track listing
Charts
Weekly charts
Monthly charts
Year-end charts
Certifications
Release history
References
{{Melon Music Award for Millions Top 10 Albums
Ive (group) EPs
2024 EPs
Korean-language EPs
2020s Korean-language albums
Starship Entertainment EPs
Columbia Records EPs