Ipso was a
drop-style
sweet
Sweetness is a basic taste most commonly perceived when eating foods rich in sugars. Sweet tastes are generally regarded as pleasurable. In addition to sugars like sucrose, many other chemical compounds are sweet, including aldehydes, ketones, ...
manufactured by Nicholas International Ltd. and sold in Great Britain and the United States during the 1970s through 1980s. Ipso sweets were similar to
Tic Tac
Tic Tac (stylized in lowercase) is a brand of small, hard mint manufactured by the Italian company Ferrero. They were first produced in 1969 and are now available in a variety of flavors in over 100 countries.
Tic Tacs are typically sold in s ...
and were produced in four flavours, strawberry, lemon, orange, and mint. The packaging was designed to resemble interlocking toy plastic building bricks like
Lego
Lego (, ; ; stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitri ...
, allowing the boxes to be stacked or connected. The boxes came in four colours reflecting the flavour of the candy inside: red for strawberry, green for lemon, orange for orange, and blue for mint.
The advertising campaign, "Ipso
Calypso", featured a man eating the sweets and daydreaming about
West Indian
A West Indian is a native or inhabitant of the West Indies (the Antilles and the Lucayan Archipelago). According to the ''Oxford English Dictionary'' (''OED''), the term ''West Indian'' in 1597 described the indigenous inhabitants of the West In ...
and
Jamaica
Jamaica is an island country in the Caribbean Sea and the West Indies. At , it is the third-largest island—after Cuba and Hispaniola—of the Greater Antilles and the Caribbean. Jamaica lies about south of Cuba, west of Hispaniola (the is ...
n dancers on a train platform. A woman interrupted the man's daydream to warn him that he would miss his train.
The tagline for the sweets was "A little refreshment will take you a long way".
See also
*
Tart 'n' Tinys, a somewhat similar defunct American sweet
*
Hard candy
A hard candy (American English), or boiled sweet (British English), is a sugar candy prepared from one or more sugar-based syrups that is heated to a temperature of 160 °C (320 °F) to make candy. Among the many hard candy varieti ...
*
Breath mint
A mint or breath mint is a food item often consumed as an after-meal refreshment or before business and social engagements to improve breath odor. Mints are commonly believed to soothe the stomach, given their association with natural byproducts ...
*
List of breath mints
This is a list of breath mint brands in alphabetical order. A breath mint is a type of candy primarily consumed to freshen the smell of one's breath, by masking halitosis, offensive odors with the scent of Mentha#Uses, mint or other flavoring, and ...
References
{{Reflist, refs=
[{{YouTube, id=q4Tww7bcIWQ, title="Ipso Calypso"]
Brand name confectionery
Breath mints
British confectionery
Candy