InvestedIn is a

crowd funding Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and alternative finance, to fund projects "without standard financial ...

website for fund raising projects and charity events such as

walkathons A walkathon (walk-a-thon), walking marathon or sponsored walk is a type of community or school fundraiser in which participants raise money by collecting donations or pledges for walking a predetermined distance or course. They are similar in for ...

and celebrity cause-based campaigns. InvestedIn is also a technology provider offering a

white label White label may refer to: * White-label product, a permitted replication and rebranding of a product * White label record, records with plain white labels attached. * White Label Music, an independent record label based in the United Kingdom * ''Wh ...

crowdfunding platform for commercial and

non-profit A nonprofit organization (NPO), also known as a nonbusiness entity, nonprofit institution, not-for-profit organization, or simply a nonprofit, is a non-governmental (private) legal entity organized and operated for a collective, public, or so ...

use.

History

InvestedIn was founded in 2010 by Alon Goren and Yadid Ramot. The company launched the service at the DEMO conference Founder Alon Goren used crowdfunding on stage to help sponsor their trip to the conference. InvestedIn raised $45,000 after being accepted to the AmplifyLA accelerator program.

Model

One of a number of fundraising platforms dubbed "

," the consumer facing website from InvestedIn allows anyone anywhere in the world to create a fundraising project. Unlike other crowdfunding websites, such as

Kickstarter Kickstarter, PBC is an American Benefit corporation, public benefit corporation based in Brooklyn, New York City, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative project ...

, InvestedIn doesn't limit the kinds of project they accept, allowing the community to decide which projects they like by voting with their dollars. Project creators also have additional flexibility in being able to choose from two campaign types, "tipping point" campaigns where they set a goal and only receive funds when their project meets or exceeds that goal, and "deadline" campaigns where they set a date and try to raise as much money as they can during a limited time frame. Funds are collected via credit card payment through a merchant processor. InvestedIn takes 3% of any funds raised after a project becomes successful. The merchant processing provider used by InvestedIn also charges a percentage of 3-4% depending on the type of card used.

White Label Crowdfunding Platform

In addition to operating a crowd funding website InvestedIn also offers a

technology Technology is the application of Conceptual model, conceptual knowledge to achieve practical goals, especially in a reproducible way. The word ''technology'' can also mean the products resulting from such efforts, including both tangible too ...

solution to companies interested in operating their own crowdfunding

website A website (also written as a web site) is any web page whose content is identified by a common domain name and is published on at least one web server. Websites are typically dedicated to a particular topic or purpose, such as news, educatio ...

. Based on a client's needs, InvestedIn will customize their existing code and build new features based on client specifications and needs giving them a unique platform of their own. Numerous companies and non-profits have engaged InvestedIn to power their websites, including BoostFunder and BizWorld. The company is also working with multiple companies that are getting ready to open crowdfunding portals for equity under the

JOBS Act The Jumpstart Our Business Startups Act, or JOBS Act, is a law intended to encourage funding of small businesses in the United States by easing many of the country's securities regulations. It passed with bipartisan support, and was signed int ...

Accolades and news coverage

Covered in ''

The Wall Street Journal ''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...

'' for work in niche

crowdfunding Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and Alternative Finance, alternative finance, to fund projects "withou ...

. Also covered in The Pacific Coast Business Times. Awarded "Best Marketplace Platform Funding Award" March 2012 by the Los Angeles Venture Association.

References

External links