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''Inverse'' is an online magazine from Bustle Digital Group, covering topics such as technology, science, and culture for a millennial audience.


History

Launched in 2015 by Dave Nemetz, co-founder of ''
Bleacher Report ''Bleacher Report'' (often abbreviated as B/R) is a website that focuses on sports and sports culture. Its headquarters are in San Francisco, with offices in New York City and London. ''Bleacher Report'' was acquired by Time Warner's Turner B ...
'', the site was made possible through
seed funding Seed money, also known as seed funding or seed capital, is a form of securities offering in which an investor puts capital in a startup company in exchange for an equity stake or convertible note stake in the company. The term ''seed'' suggests ...
with its headquarters in
San Francisco, California San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
and the editorial staff initially based in
Brooklyn, New York Brooklyn is a Boroughs of New York City, borough of New York City located at the westernmost end of Long Island in the New York (state), State of New York. Formerly an independent city, the borough is coextensive with Kings County, one of twelv ...
. The company raised a $6 million Series A funding in 2016, led by Crosslink Capital with participation from Bertelsmann Digital Media Investments. In 2017, the headquarters was moved to SoHo, Manhattan, New York City with an expanded staff of approximately 30 full-time employees and 25 freelancers. In September 2017, the company debuted two shows on the
Facebook Watch Facebook Watch (currently rebranding to Facebook Video) is a video on demand service operated by American company Meta Platforms (previously named Facebook, Inc.). The company announced the service in August 2017 and it was available to all U.S. ...
platform. On August 15, 2018, six staff writers (15 percent of the staff) were laid off after it was reported that the site's monthly unique visitors went down from 7.2 million in July 2017 to 5.7 million. The site's traffic jumped back up in 2018, averaging just above 7 million total visits a month. On July 23, 2019, Bustle Digital Group announced they had purchased Inverse. Inverse debuted a new design created by Bustle titled "Inverse 2.0" on January 22, 2020.


Leadership team

As founder, Nemetz is CEO of the company, while other co-founders include Winton Welsh (CTO), Steve Marshall (Head of Product and Design) and senior engineers, Michael Schaefermeyer and John Degner. All previously worked with Nemetz at Bleacher Report, but Marshall, Schaefermeyer, and Degner are no longer at the company. They appeared on ''
Business Insider ''Business Insider'' (stylized in all caps: BUSINESS INSIDER; known from 2021 to 2023 as INSIDER) is a New York City–based multinational financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Inside ...
's'' Silicon Alley 100 list in 2015. ''Inverse'''s executive editor is Nick Lucchesi. In December 2017, David Spiegel, formerly of CNN and BuzzFeed, joined the staff as chief revenue officer. He left the next year for ''New York'' magazine.


References


External links

* {{Bustle Digital Group Men's magazines published in the United States Online mass media companies of the United States Internet properties established in 2015 2019 mergers and acquisitions