Intermix Media, Inc. (
AMX AMX may refer to:
Companies and finance
* AMX LLC, a manufacturer of commercial and residential control systems
* AMX index (Amsterdam Midkap Index), a stock market index of Euronext Amsterdam
* América Móvil (Mexican Stock Exchange ticker symbol ...
symbol: MIX; formerly eUniverse) is an American Internet marketing company
that owned the
MySpace social network.
The company is headquartered in
Los Angeles, California and is a subsidiary of Fox Interactive Media, Inc.
History
The company was founded in February 1999 as Entertainment Universe, Inc by
Brad Greenspan.
In June of 2003, after consulting with executive management for many months,
Jeffrey Edell was brought on board as Chairman of eUniverse, which, in 2004, changed its name to Intermix Media, Inc.
In February 2004,
Richard Rosenblatt became
CEO
A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
of Intermix.
In March 2005, the company launched Grab.com, a self-publishing and social networking site that allowed users to play games online and purchase games online, write movie reviews, and view other entertainment content.
In April 2005,
New York State attorney-general
Eliot Spitzer
Eliot Laurence Spitzer (born June 10, 1959) is an American politician and attorney. A member of the Democratic Party (United States), Democratic Party, he was the 54th governor of New York from 2007 until his resignation in 2008.
Spitzer was b ...
filed a lawsuit alleging the company was the source of secretly installed
spyware that illegally sent
pop-up advertisements and other intrusions to millions of computer users. Intermix agreed to settle the suit for US$7.9 million, but did not admit culpability.
Also in 2005, Intermix was acquired by
News Corporation for approximately $580 million in cash. This decision was part of News Corporation's wider strategy to expand its internet presence.
Rosenblatt negotiated the sale of Intermix and MySpace for US$580 million to
Rupert Murdoch's
News Corp. on July 20, 2005, and served as a consultant to Fox for six months before co-founding
Demand Media with Shawn Colo in May 2006.
References
{{reflist
External links
Interview with Richard Rosenblatt, former CEO of Intermix Media
on Yahoo! Finance
Defunct companies based in Greater Los Angeles
Mass media companies of the United States
Companies formerly listed on NYSE American
Digital marketing companies of the United States
Video production companies
Internet properties established in 1998