"Intelligence Quotient (IQ) and Browser Usage" was a

hoax A hoax (plural: hoaxes) is a widely publicised falsehood created to deceive its audience with false and often astonishing information, with the either malicious or humorous intent of causing shock and interest in as many people as possible. S ...

study allegedly released by a Canadian company called AptiQuant Psychometric Consulting Co. on July 26, 2011, that claimed to have correlated the IQs of 100,000 internet users with which web browsers they used. Its claims that users of

Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...

Internet Explorer Internet Explorer (formerly Microsoft Internet Explorer and Windows Internet Explorer, commonly abbreviated as IE or MSIE) is a deprecation, retired series of graphical user interface, graphical web browsers developed by Microsoft that were u ...

had lower IQs than users of other browsers was widely covered in the media, and its revelation as a hoax was widely cited as an example of the weaknesses of the media. The speed with which the story was reported was also alleged by some to be indicative of anti-Microsoft bias. The hoax was arranged by Tarandeep Gill, a web developer from

Vancouver, British Columbia Vancouver is a major city in Western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the cit ...

.Paul Sawers
"The ‘Internet Explorer IQ’ hoaxer talks to The Next Web".
''The Next Web'', March 8, 2011. He claimed it was to raise awareness of the outdated nature of earlier versions of Internet Explorer that still have significant market share. It came amid a wave of other negative coverage of earlier versions of Internet Explorer.

Reported results

The study was presented as measuring how IQ affects choices to adopt new technologies.

Conception

Gill says he got the idea for the hoax about a month prior to its release when working on his website. "IE6 compatibility was being a pain in the ass," he told '' ReadWriteWeb''.

Release

The report was covered by many news outlets. Initially the discrepancy was explained by that the advanced computer users with high IQs were savvy enough to choose other browsers. When the report was first covered by the

BBC The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...

some readers were skeptical of its authenticity and quickly noted that the domain for the company had only been set up a month prior and that pictures of the company's staff were from the French company Central Test. Central Test began investigating the issue and said it was considering

legal action In legal terminology, a complaint is any formal legal document that sets out the facts and legal reasons (see: cause of action) that the filing party or parties (the plaintiff(s)) believes are sufficient to support a claim against the part ...

against whoever had used the photos. It was initially suspected that the whole thing was a plot to spread

malware Malware (a portmanteau of ''malicious software'')Tahir, R. (2018)A study on malware and malware detection techniques . ''International Journal of Education and Management Engineering'', ''8''(2), 20. is any software intentionally designed to caus ...

; however, the PDF was examined and none was found. As the hoax was uncovered additional problems with the report were raised, the results were noted as improbable and the task of collecting 100,000 users very difficult. The address given on the website was looked up using

Google Street View Google Street View is a technology featured in Google Maps and Google Earth that provides interactive panoramas from positions along many streets in the world. It was launched in 2007 in several cities in the United States, and has since expa ...

and it turned out to be just a parking lot. While the story was being covered Gill posed as Leonard Howard, the fabricated owner of AptiQuant, to the media. He also wrote a blog on the AptiQuant website about how they were being sued by Internet Explorer users and that it had been receiving hate mail. Internet Explorer users acted defensively. Some news outlets criticized the methodology of the study, although without realizing it was a hoax. It was even described as "

Junk science Junk science is spurious or fraudulent scientific data, research, or analysis. The concept is often invoked in political and legal contexts where facts and scientific results have a great amount of weight in making a determination. It usually con ...

at its worst". Some defended the study; for example, ''

The Register ''The Register'' (often also called El Reg) is a British Technology journalism, technology news website co-founded in 1994 by Mike Magee (journalist), Mike Magee and John Lettice. The online newspaper's Nameplate_(publishing), masthead Logo, s ...

'' wrote, "The methodology of the study appears sound."

Aftermath

The hoax coverage was said by some to be a victory for

citizen journalism Citizen journalism, also known as collaborative media, participatory journalism, democratic journalism, guerrilla journalism, grassroots journalism, or street journalism, is based upon members of the community playing an active role in the pro ...

, as it was readers who first uncovered that it was a hoax. ''

Wired Wired may refer to: Arts, entertainment, and media Music * ''Wired'' (Jeff Beck album), 1976 * ''Wired'' (Hugh Cornwell album), 1993 * ''Wired'' (Mallory Knox album), 2017 * "Wired", a song by Prism from their album '' Beat Street'' * "Wired ...

'' wrote that "Too often, business analysts and statistics and insider rumors carry a similar currency in journalism. They often add just a thin sheen of detail and a slightly stronger claim to verification. Really, guys, it’s just a color PDF."

List of news sources fooled by hoax

* Dino Grandoni, ''

The Atlantic Wire ''The Atlantic'' is an American magazine and multi-platform publisher based in Washington, D.C. It features articles on politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 1857 ...

'' (July 29) * ''

Business Standard ''Business Standard'' is an Indian English-language daily edition newspaper published by Business Standard Private Limited, also available in Hindi. Founded in 1975, the newspaper covers the Indian economy, infrastructure, international busi ...

'' (August 2) * Ysolt Usigan,

CBS News CBS News is the news division of the American television and radio broadcaster CBS. It is headquartered in New York City. CBS News television programs include ''CBS Evening News'', ''CBS Mornings'', news magazine programs ''CBS News Sunday Morn ...

(August 1) * Chris Matyszczyk, '' CNET'' (July 29) * Doug Gross, ''

CNN Cable News Network (CNN) is a multinational news organization operating, most notably, a website and a TV channel headquartered in Atlanta. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable ne ...

'' (July 29) * Mark Huffman, '' ConsumerAffairs.com'' (August 1) * ''

CTV Television Network The CTV Television Network, commonly known as CTV, is a Television in Canada, Canadian English-language terrestrial television network. Launched in 1961 and acquired by BCE Inc. in 2000, CTV is Canada's largest privately owned List of Canadian ...

'' (July 30) * Tim Worstall, ''

Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...

'' (July 29) * Adrian Chen, ''

Gawker ''Gawker'' was an American blog founded by Nick Denton and Elizabeth Spiers that was based in New York City and focused on celebrities and the media industry. According to SimilarWeb, the site had over 23 million visits per month in 2015. Fo ...

'' (August 1) * Jason O. Gilbert, ''

The Huffington Post ''HuffPost'' (''The Huffington Post'' until 2017, itself often abbreviated as ''HPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and covers p ...

'' (August 1) * ''

The Independent ''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publis ...

'' (July 30) * ''

Indian Express ''The Indian Express'' is an English-language India, Indian daily newspaper founded in 1932 by P. Varadarajulu Naidu. It is headquartered in Noida, owned by the Indian Express Limited, ''Indian Express Group''. It was later taken over by Ramnat ...

'' (July 31) * Robert X. Cringely, ''

InfoWorld ''InfoWorld'' (''IW'') is an American information technology media business. Founded in 1978, it began as a monthly magazine. In 2007, it transitioned to a Web-only publication. Its parent company is International Data Group, and its sister pu ...

'' (August 1) * Lawrence Latif, ''

The Inquirer ''The Inquirer'' (stylized as TheINQUIRER) was a British technology tabloid website founded by Mike Magee after his departure from ''The Register'' (of which he was one of the founding members) in 2001. In 2006 the site was acquired by Dutch ...

'' (July 29) * ''

International Business Times The ''International Business Times'' is an American online newspaper that publishes five national editions in four languages. The publication, sometimes called ''IBTimes'' or ''IBT'', offers news, opinion and editorial commentary on business and ...

'' (July 29) * Kevin Fogarty, '' IT World'' (August 1) * ''

KGO-TV KGO-TV (channel 7) is a television station licensed to San Francisco, California, United States, serving the San Francisco Bay Area. It has been owned and operated by the American Broadcasting Company, ABC television network through its ABC Owne ...

'' (July 29) * Caroline Crouch. '' KNXV-TV'' (August 2) * ''

Mashable Mashable is a Online newspaper, news website, digital media platform and entertainment company founded by Pete Cashmore in 2005. History Mashable was founded by Pete Cashmore while living in Aberdeen, Scotland, in July 2004. Early iterations o ...

'' (July 29) * '' Muy Interesante'' (August 2) * Dan Amira, ''

New York Magazine ''New York'' is an American biweekly magazine concerned with life, culture, politics, and style generally, with a particular emphasis on New York City. Founded by Clay Felker and Milton Glaser in 1968 as a competitor to ''The New Yorker'' a ...

'' (July 29) * Kevin Spak, ''

Newser Newser is an American news aggregation website. It was founded in 2007 by journalist/media pundit Michael Wolff and businessman Patrick Spain, the former CEO of HighBeam Research and Hoover's. Newser's president and editor-in-chief is Kate Sea ...

'' (July 29) * Eyder Peralta. ''

NPR National Public Radio (NPR) is an American public broadcasting organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It serves as a national Radio syndication, syndicator to a network of more ...

'' (August 2)Eyder Peralta
"Study Suggests Internet Explorer Users Are, Um, Kind Of Slow".
''

'', February 8, 2011. * David Murphy, ''

PC Magazine ''PC Magazine'' (shortened as ''PCMag'') is an American computer magazine published by Ziff Davis. A print edition was published from 1982 to January 2009. Publication of online editions started in late 1994 and continues . Overview ''PC Mag ...

'' (July 30) * Rik Myslewski, ''

'' (July 29)Rik Myslewski
"It's official: IE users are dumb as a bag of hammers".
''

'', July 29, 2010. * Matt Rosoff, ''

San Francisco Chronicle The ''San Francisco Chronicle'' is a newspaper serving primarily the San Francisco Bay Area of Northern California. It was founded in 1865 as ''The Daily Dramatic Chronicle'' by teenage brothers Charles de Young and M. H. de Young, Michael H. ...

'' (July 28) * Nick Eaton, ''

Seattle Post-Intelligencer The ''Seattle Post-Intelligencer'' (popularly known as the ''Seattle P-I'', the ''Post-Intelligencer'', or simply the ''P-I'') is an online newspaper and former print newspaper based in Seattle, Washington (state), Washington, United States. Th ...

'' (July 29) * Jonathan Walczak, ''

Seattle Weekly The ''Seattle Weekly'' is an alternative biweekly distributed newspaper in Seattle, Washington, United States. It was founded by Darrell Oldham and David Brewster as ''The Weekly.'' Its first issue was published on March 31, 1976, and it becam ...

'' (July 29) * ''

The Daily Telegraph ''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a British daily broadsheet conservative newspaper published in London by Telegraph Media Group and distributed in the United Kingdom and internationally. It was found ...

'' (August 1) *

Times of India ''The Times of India'' (''TOI'') is an Indian English-language daily newspaper and digital news media owned and managed by the Times Group. It is the List of newspapers in India by circulation, third-largest newspaper in India by circulation an ...

(July 30) * Douglas Perry, ''

Tom's Hardware ''Tom's Hardware'' is an online publication owned by Future plc and focused on technology. It was founded in 1996 by Thomas Pabst. It provides articles, news, price comparisons, videos and reviews on computer hardware and high technology. The s ...

'' (August 2) * Sarah Deen, '' Metro'' (August 1)Sarah Deen
"Google Chrome, Opera, Firefox users ‘smarter’ than Internet Explorer users".
''

Metro (British newspaper) ''Metro'' is a British freesheet tabloid newspaper published by DMG Media. The newspaper is distributed from Monday to Friday mornings on public places in areas of England, Wales and Scotland (excluding public holidays and the period betwee ...

'', January 8, 2011.

References

External links

The study
{{Internet Explorer Internet hoaxes 2011 hoaxes Internet Explorer * * Intelligence quotient