''Inside Apple: How America's Most Admired–And Secretive–Company Really Works'' (also subtitled ''The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand'') is a business and economics book on the systems, leadership patterns, strategies, and tactics adopted by

Apple Inc. Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Comput ...

The book was authored by Adam Lashinsky, who is the Senior Editor-at-Large for ''

Fortune Fortune may refer to: General * Fortuna or Fortune, the Roman goddess of luck * Luck * Wealth * Fate * Fortune, a prediction made in fortune-telling * Fortune, in a fortune cookie Arts and entertainment Film and television * ''The Fortune'' (19 ...

'' and a leading correspondent in

Silicon Valley Silicon Valley is a region in Northern California that is a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical area of the Santa Clara Valley ...

Content

The book revolves around the past and future of

Steve Jobs Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American businessman, inventor, and investor best known for co-founding the technology company Apple Inc. Jobs was also the founder of NeXT and chairman and majority shareholder o ...

's famous brand

The book records the transition of the company in 1996, after the return of Steve Jobs when it had cash to remain solvent for only ninety days to the consecutive successes of the

iPod The iPod is a series of portable media players and multi-purpose mobile devices that were designed and marketed by Apple Inc. from 2001 to 2022. The iPod Classic#1st generation, first version was released on November 10, 2001, about mon ...

iPhone The iPhone is a line of smartphones developed and marketed by Apple that run iOS, the company's own mobile operating system. The first-generation iPhone was announced by then–Apple CEO and co-founder Steve Jobs on January 9, 2007, at ...

, and

iPad The iPad is a brand of tablet computers developed and marketed by Apple Inc., Apple that run the company's mobile operating systems iOS and later iPadOS. The IPad (1st generation), first-generation iPad was introduced on January 27, 2010. ...

, ending up in 2011, when the company was the largest company in the world.

References

{{reflist Books about Apple Inc. Computer books 2012 non-fiction books John Murray (publishing house) books