Insa-dong () is a ''
dong'', or neighborhood, in
Jongno District,
Seoul
Seoul, officially Seoul Special Metropolitan City, is the capital city, capital and largest city of South Korea. The broader Seoul Metropolitan Area, encompassing Seoul, Gyeonggi Province and Incheon, emerged as the world's List of cities b ...
, South Korea. Its main street is Insadong-gil, which is connected to a number of alleys that lead deeper into the district,
[David Armstrong (June 3, 2007)]
''SEOUL lives life on the edge''
SFGate with modern galleries and tea shops. Historically, it was the largest market for antiques and artwork in Korea.
Stretching across 12.7 hectares (or 31.4 acres),
the district is bordered by
Gwanhun-dong to the north,
Nagwon-dong
Nagwon-dong () is a '' dong'' (neighbourhood) of Jongno District, Seoul, South Korea. ''Nagwon'' means "paradise" in Korean. It is a legal dong () administered under its administrative dong (), Jongno 1, 2, 3, 4 ga-dong.
Attractions
Nagwon Ins ...
to the east, and
Jongno 2-ga and
Jeokseon-dong to the south, and
Gongpyeong-dong to the west.
History
Insadong originally comprised two towns whose names ended in the syllables In (仁) and Sa (寺), from the names of two districts, Gwanin-bang and Daesa-dong, of Hanseongbu, which is now the city of Seoul. They were divided by a stream which ran along Insadong's current main street. Insadong began 500 years ago as an area of residence for government officials.
During the early
Joseon
Joseon ( ; ; also romanized as ''Chosun''), officially Great Joseon (), was a dynastic kingdom of Korea that existed for 505 years. It was founded by Taejo of Joseon in July 1392 and replaced by the Korean Empire in October 1897. The kingdom w ...
period (1392–1897), the place belonged to Gwanin-bang and Gyeonpyeong-bang, where ''bang'' is an administrative unit at the time.
During the
Japanese occupation, wealthy Korean residents were forced to move and sell their belongings, at which point the site became an area for antiques trading.
After the end of the
Korean War
The Korean War (25 June 1950 – 27 July 1953) was an armed conflict on the Korean Peninsula fought between North Korea (Democratic People's Republic of Korea; DPRK) and South Korea (Republic of Korea; ROK) and their allies. North Korea was s ...
, the area became a center of South Korea's artistic life and cafe culture.
It was a popular destination among foreign visitors to South Korea during the 1960s, who called the area "Mary's Alley". It gained in popularity among international tourists during the 1988 Seoul Olympics.
In 2000 the area was renovated, and, after protest, the rapid modernization of the area was halted for two years beginning that year.
In recent years the backstreets of Insadong have continued to be gentrified with cafes, garden restaurants, and traditional pension-style accommodations.
Sights
Insadong-gil is "well known as a traditional street to both locals and foreigners"
and represents the "culture of the past and the present". It contains a mixture of historical and modern atmosphere and is a "unique area of Seoul that truly represents the cultural history of the nation."
The majority of the traditional buildings originally belonged to merchants and bureaucrats. Some larger residences, built for retired government officials during the
Joseon period, can also be seen. Most of these older buildings are now used as restaurants or shops. Among the historically significant buildings located in the area are
Unhyeongung mansion,
Jogyesa, one of the most significant
Korean Buddhist temples
Buddhist temples are an important part of the Korean landscape. Most Korean temples have names ending in ''-sa'' (), which means "monastery" in Sino-Korean.
Many temples participate in the Templestay program, where visitors can experience Buddhi ...
, and Seungdong Presbyterian Church, one of Korea's oldest
Presbyterian church
Presbyterianism is a historically Reformed Christianity, Reformed Protestantism, Protestant tradition named for its form of ecclesiastical polity, church government by representative assemblies of Presbyterian polity#Elder, elders, known as ...
es.
The central temple of
Cheondoism
Cheondoism (Hanja: 天道敎; spelled Chondoism in North Korea) is a Korean indigenous religion that emerged as a continuation and development of Donghak, which was founded by Choe Je-u (Su-un) in 1860 during the late Joseon Dynasty as an anti ...
can also be found in the vicinity, which was completed in 1921.
The area is well known for sightseeing, with approximately 100,000 visitors on Sundays reported in 2000.
Insadong is also a visiting spot for foreign dignitaries such as
Queen Elizabeth II
Elizabeth II (Elizabeth Alexandra Mary; 21 April 19268 September 2022) was Queen of the United Kingdom and other Commonwealth realms from 6 February 1952 until Death and state funeral of Elizabeth II, her death in 2022. ...
and the princess of Spain and the Netherlands. It contains 40 percent of the nation's antique shops and art galleries as well as 90 percent of the traditional stationery shops. Particularly noteworthy is
Tongmungwan, the oldest bookstore in Seoul, and Kyung-in Art Gallery, the oldest tea house. There are daily calligraphy demonstrations and
pansori performances.
Ssamziegil, a shopping mall that concentrates on specialty stores of handcrafts, is also a prominent destination in Insadong. It opened in 2004.
Unlike regular Starbucks, you can see a unique Starbucks with a sign written in Korean that reflects the characteristics of Insa-dong.
Other attractions
Unhyeongung,
Bosingak bell pavilion, and
Jongno Tower can be found in this area.
Samcheongdong is also a nearby
dong with an art scene. There is also an express bus to the resort island of
Namiseom where the popular Korean drama
Winter Sonata
''Winter Sonata'' () is a 2002 South Korean television drama series, starring Bae Yong-joon and Choi Ji-woo. It is the second part of the season-themed tetralogy '' Endless Love'' drama series directed by Yoon Seok-ho. Filming primarily took ...
was filmed.
The area is on the Seoul list of ''Asia's 10 greatest street food cities'' for the
gimbap
''Gimbap'' (; ), also romanized as ''kimbap'', is a Korean cuisine, Korean dish made from Bap (rice dish), ''bap'' (cooked rice), vegetables, and optionally cooked seafood or meat, rolled in ''gim (food), gim''—dried sheets of seaweed—and s ...
,
odeng, and
bungeoppang.
Information centers
At Insadong, there are three information centers that offer information or information materials about Insadong and Seoul. They are the Insadong P.R. Center, North Information Center (N-info center), and South Information Center (S-info center). N-info Center and S-info Center are located at the north and south entrances of Insadong's main street. Insa P.R. Center is located on the opposite side of Ssamziegil, a well-known shopping center in Insadong.
At the Insa P.R. Center, visitors can have a ''
hanbok
The hanbok () is the traditional clothing of the Koreans, Korean people. The term ''hanbok'' is primarily used by South Koreans; North Koreans refer to the clothes as (). The clothes are also worn in the Korean diaspora. Koryo-saram—ethnic Ko ...
'' (Korean traditional dress) experience.
Transport
*
Jonggak Station (Station #131 on
Line 1)
*
Jongno 3-ga Station (Station #130 on
Line 1, Station #329 on
Line 3, Station #534 on
Line 5)
*
Anguk Station (Station #328 on Seoul Metro Korean Patriotic Organization
Line 3)
In January 2013, the
Seoul Metropolitan Rapid Transit Corporation published free guidebooks in three languages: English, Japanese, and Chinese (simplified and traditional), which feature eight tours as well as recommendations for accommodations, restaurants, and shopping centers. These were distributed from information centers in 44 subway stations, namely
Itaewon Station on
Line 6 and
Gwanghwamun Station on
Line 5.
The tours are designed with different themes, e.g. Korean traditional culture, which goes from
Jongno 3-ga Station to
Anguk Station and
Gyeongbokgung Station on
Line 3 that showcases antique shops and art galleries of this area.
Gallery
See also
*
Daehangno
*
Bukchon Hanok Village
*
Jogyesa
*
Jongno District
References
Notes
Bibliography
*
*
*
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Further reading
*
Insa-dong Poets' (인사동시인들, 2008). Seoul: Chopan.
* Kim, I-gyeong. (2005).
Insa-dong kaneun kil' (인사동가는길). Seoul: Paran Chajeongeo.
* Pak, Chung-sik. (2003).
Insadong-e osin putta t'ingnattan'
인사동에오신붓다틱낫한. Seoul: Myeongsang.
* Pak, In-sik. (2005).
Insadong Blues'. (인사동블루스 : 박인식실명소설) Seoul: Paum.
*
Insadong kago sipeun nal'
인사동가고싶은날 2002). Seoul: Design House.
* Yi, Saeng-jin. (2006).
Insa-dong : Yi Saeng-jin sijip' (인사동 : 이생진시집). Seoul: Uri Keul.
External links
Insadong, the Largest Traditional Art Market :VisitseoulInsadong shopping areaOfficial Korea Tourism Organization- Insadong
{{Coord, 37.572972, 126.986180, type:landmark_source:enwiki-googlemaplink, display=title
Neighborhoods of Jongno District
Culture of Seoul
Tourist attractions in Seoul
Shopping districts and streets in South Korea