Keap (formerly Infusionsoft) is a

private company A privately held company (or simply a private company) is a company whose Stock, shares and related rights or obligations are not offered for public subscription or publicly negotiated in their respective listed markets. Instead, the Private equi ...

that offers an

e-mail marketing Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to s ...

and sales platform for

small businesses Small businesses are types of corporations, partnerships, or sole proprietorships which have a small number of employees and/or less annual revenue than a regular-sized business or corporation. Businesses are defined as "small" in terms of being ...

, including products to manage

customers In sales, commerce, and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product, or an idea, obtained from a seller, vendor, or supplier via a financial transaction or an e ...

customer relationship management Customer relationship management (CRM) is a strategic process that organizations use to manage, analyze, and improve their interactions with customers. By leveraging data-driven insights, CRM helps businesses optimize communication, enhance cus ...

, marketing, and

e-commerce E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile co ...

. It is based in

Chandler, Arizona Chandler is a city in Maricopa County, Arizona, United States, and a suburb in the Phoenix Metropolitan Area, Phoenix-Mesa-Chandler Metropolitan Statistical Area. It is the List of municipalities in Arizona, fourth-most populous city in Arizona ...

. The company received $54 million in venture capital from

Goldman Sachs The Goldman Sachs Group, Inc. ( ) is an American multinational investment bank and financial services company. Founded in 1869, Goldman Sachs is headquartered in Lower Manhattan in New York City, with regional headquarters in many internationa ...

in early 2013. In total, the company has generated over $125 million in funding.

History

Infusionsoft was founded in 2001 by brothers Scott and Eric Martineau in

Mesa, Arizona Mesa ( ) is a city in Maricopa County, Arizona, United States. The population was 504,258 at the 2020 census. It is the List of municipalities in Arizona, third-most populous city in Arizona, after Phoenix, Arizona, Phoenix and Tucson, Arizona, T ...

with now CEO Clate Mask. In 2004, the company developed a script to automate sales leads, which became the foundation of Infusionsoft’s

SaaS Software as a service (SaaS ) is a cloud computing service model where the provider offers use of application software to a client and manages all needed physical and software resources. SaaS is usually accessed via a web application. Unlike oth ...

product range. As of January 2019, the company is known as Keap. In February 2020, The improvements have emerged after the small business selling and marketing software company modified its name in January 2019 after 18 years of operation as Infusionsoft to Keap and started providing non-tech experienced businesses with a smaller, simplified variant of their apps. In 2024 Q4 Thryv Holdings announced a strategic acquisition of Keap, expecting the deal to close by the end of the quarter.cite web, url=https://finance.yahoo.com/news/thryv-holdings-announces-strategic-acquisition-200500132.html, title=Thryv Holdings Announces Strategic Acquisition of Keap, publisher=Yahoo Finance, accessdate=24 November 2024

Company overview

Keap offers an integrated

email marketing Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to s ...

platform for small business users. The Keap platform can create and host Web forms and links, execute automated campaigns, track ROI, provide customer sales updates, database management and e-commerce functionality.

Recognition

Infusionsoft was named by Inc. as a 2013 Hire Power Awardee and ranked number 4 in the software category with over 240 jobs created in a year. Infusionsoft has been honored as an Inc. 500/5000 list of fastest growing private company 7 times as of 2013. Inc. also ranked the company #47 on its list of the Top 100 Arizona Companies and #44 on its list of companies in the Phoenix metro.

References

External links

* {{Official website, https://keap.com/ Software companies established in 2001 Software companies based in Arizona Companies based in Chandler, Arizona Software companies of the United States Customer relationship management software companies