Infoveillance is a type of
syndromic surveillance
Public health surveillance (also epidemiological surveillance, clinical surveillance or syndromic surveillance) is, according to the World Health Organization (WHO), "the continuous, systematic collection, analysis and interpretation of health-rela ...
that specifically utilizes information found online.
The term, along with the term ''
infodemiology'', was coined by
Gunther Eysenbach
Gunther Eysenbach is a German-Canadian researcher on healthcare, especially health policy, eHealth, and health informatics, consumer health informatics.
Career
Eysenbach was born on 22 March 1967 in West Berlin, West Germany. While a Medical sch ...
to describe research that uses online information to gather information about human behavior.
Eysenbach's work using
Google Search
Google Search (also known simply as Google or Google.com) is a search engine operated by Google. It allows users to search for information on the World Wide Web, Web by entering keywords or phrases. Google Search uses algorithms to analyze an ...
queries led to the birth of
Google Flu Trends
Google Flu Trends (GFT) was a web service operated by Google. It provided estimates of influenza activity for more than 25 countries. By aggregating Google Search queries, it attempted to make accurate predictions about flu activity. This project ...
, and other search engines have also been used.
Other researchers have utilized
social media
Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...
sites such as
Twitter
Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
to observe disease outbreak patterns.
Infoveillance can detect disease outbreaks faster than traditional
public health surveillance
Public health surveillance (also epidemiological surveillance, clinical surveillance or syndromic surveillance) is, according to the World Health Organization (WHO), "the continuous, systematic collection, analysis and interpretation of health-rela ...
systems with minimal costs involved.
Types
Infoveillance methods may be either passive or active.
Traditional infoveillance data like search engine queries and website navigation behavior are considered passive, as they attempt to recognize trends automatically, without action (or often even awareness) on the part of the internet users who are generating the data for analysis. Active infoveillance occurs when users choose to respond to a survey, enter symptoms into a website or app, or otherwise participate directly in surveillance efforts by contributing additional information.
Examples
Google Health Trends
Beginning in 2008, Google used aggregated search query data to detect
influenza
Influenza, commonly known as the flu, is an infectious disease caused by influenza viruses. Symptoms range from mild to severe and often include fever, runny nose, sore throat, muscle pain, headache, coughing, and fatigue. These sympto ...
trends and compared the results to countries' official surveillance data with the goal of predicting the spread of the flu.
In light of evidence that emerged in 2013 showing that
Google Flu Trends
Google Flu Trends (GFT) was a web service operated by Google. It provided estimates of influenza activity for more than 25 countries. By aggregating Google Search queries, it attempted to make accurate predictions about flu activity. This project ...
sometimes substantially overestimated actual flu rates, researchers proposed a series of more advanced and better-performing approaches to flu modeling from Google search queries.
Google Flu Trends stopped publishing reports in 2015.
Google also used aggregated search query data to detect
dengue fever
Dengue fever is a mosquito-borne disease caused by dengue virus, prevalent in tropical and subtropical areas. Asymptomatic infections are uncommon, mild cases happen frequently; if symptoms appear, they typically begin 3 to 14 days after i ...
trends.
Research has also cast doubt on the accuracy of some of these predictions. Google has continued this work to track and predict the
COVID-19
Coronavirus disease 2019 (COVID-19) is a contagious disease caused by the coronavirus SARS-CoV-2. In January 2020, the disease spread worldwide, resulting in the COVID-19 pandemic.
The symptoms of COVID‑19 can vary but often include fever ...
pandemic
A pandemic ( ) is an epidemic of an infectious disease that has a sudden increase in cases and spreads across a large region, for instance multiple continents or worldwide, affecting a substantial number of individuals. Widespread endemic (epi ...
, creating an
open
Open or OPEN may refer to:
Music
* Open (band), Australian pop/rock band
* The Open (band), English indie rock band
* ''Open'' (Blues Image album), 1969
* ''Open'' (Gerd Dudek, Buschi Niebergall, and Edward Vesala album), 1979
* ''Open'' (Go ...
dataset on COVID-related search queries for use by researchers.
Flu Detector
Other flu prediction projects, including Flu Detector, have come and gone since the advent and removal of Google Flu Trends. Flu Detector was developed by Vasileios Lampos and other researchers at the
University of Bristol
The University of Bristol is a public university, public research university in Bristol, England. It received its royal charter in 1909, although it can trace its roots to a Merchant Venturers' school founded in 1595 and University College, Br ...
.
It was an application of
machine learning
Machine learning (ML) is a field of study in artificial intelligence concerned with the development and study of Computational statistics, statistical algorithms that can learn from data and generalise to unseen data, and thus perform Task ( ...
that first used
feature selection
In machine learning, feature selection is the process of selecting a subset of relevant Feature (machine learning), features (variables, predictors) for use in model construction. Feature selection techniques are used for several reasons:
* sim ...
to automatically extract flu-related terms from
Twitter
Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
content and then used those terms to compute a flu-score for several UK regions based on geolocated tweets. It also formed the basis for a proposed generalized scheme able to track other events.
Mood of the Nation
Mood of the Nation was also developed by Lampos' team. It performed mood analysis on tweets geo-located in various regions of the United Kingdom by computing on a daily basis scores for four types of emotion: anger, fear, joy and sadness.
Privacy issues
The rise of infoveillance brings up questions about privacy. Privacy concerns are partially dependent on the level of analysis and how data are collected and managed.
For instance, individuals may be
re-identifiable from search query datasets that have not been properly
de-identified.
Privacy concerns are increased if data analysis is not done automatically and if search trajectories of individual users are examined.
See also
*
Participatory surveillance
*
infodemiology
References
{{reflist
External links
"Google Flu Trend""Google Dengue Trend""Flu Detector""Health informatics""JMIR e-collection of peer-reviewed articles on Infodemiology and Infoveillance""JMIR Public Health & Surveillance e-collection of peer-reviewed articles on Infoveillance, Infodemiology and Digital Disease Surveillance"
Internet culture
Internet Society people
Epidemiology