HOME

TheInfoList



Click Here for Items Related To - Impression (online Media)
OR:
Impression (online Media) on:   [Wikipedia]   [Google]   [Amazon]

An impression (in the context of
online advertising Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. ...
) is when an ad is fetched from its source, and is countable. Whether the ad is clicked is not taken into account. Each time an ad is fetched, it is counted as one impression. Because of the possibility of click fraud, robotic activity is usually filtered and excluded, and a more technical definition is given for accounting purposed by the IAB, a standards and watchdog industry group: "Impression" is a measurement of responses from a
Web server A web server is computer software and underlying Computer hardware, hardware that accepts requests via Hypertext Transfer Protocol, HTTP (the network protocol created to distribute web content) or its secure variant HTTPS. A user agent, co ...
to a page request from the user browser, which is filtered from robotic activity and error codes, and is recorded at a point as close as possible to opportunity to see the page by the user.


Purpose

Counting impressions is the method by which most Web advertising is accounted and paid for, and the cost is quoted in CPM (cost per thousand impressions) or CPI (cost per impression). (Contrast CPC, which is the cost per click and not impression-based).


Construction

A movement is underway to move from the current standard of served impressions, to a new standard of viewable impressions.Mane, Sherill. ''Measuring Return From Interactive Advertising.'' MASB Summer Board Meeting and Summit, August 2012.http://www.iab.net/mmms iab. ''Making Measurement Make Sense (3MS).'' Cited 13 March 2013. The Interactive Advertising Bureau (IAB), Association of National Advertisers (ANA), and the American Association of Advertising Agencies (4A’s) have joined forces in an initiative called 3MS (Making Measurement Make Sense), with the purpose of better defining the value of display media.http://www.rosetta.com/about/thought-leadership/Display-Advertising-Trends-Standardizing-Viewable-Impressions.html Rosetta. ''Display Advertising Trends: Standardizing Viewable Impressions.'' Cited 13 March 2013. * Served impressions are the current standard. They are recorded by ad servers, and are counted whether or not the ad itself is fully loaded and in a space viewable to the end-user. * Viewable impressions are defined as those that are at least 50% visible to the user for at least one second.


See also

* Cost per impression * Cost per click (CPC)/Pay per click (PPC) * Cost per order * Cost per mille (CPM) * Effective cost per mille (eCPM) * Cost per action (CPA) * Effective cost per action (eCPA) * Click-through rate (CTR) *
Internet marketing The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a network of networks that consists of private, publ ...
* Performance-based advertising


References

{{DEFAULTSORT:Impression (Online Media) Online advertising Internet terminology