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''When It Was Now'' is the debut studio album by Australian
alternative rock Alternative rock (also known as alternative music, alt-rock or simply alternative) is a category of rock music that evolved from the independent music underground of the 1970s. Alternative rock acts achieved mainstream success in the 1990s w ...
band
Atlas Genius Atlas Genius is an Australian alternative rock band formed in Adelaide, Australia in November 2009. The band's mainstay members are the Jeffery brothers, Keith on lead vocals and lead guitar; Michael on drums; and Darren Sell on keyboard. Their ...
, released on 19 February 2013 by
Warner Bros. Records Warner Records Inc. (known as Warner Bros. Records Inc. until 2019) is an American record label. A subsidiary of Warner Music Group, it is headquartered in Los Angeles, California. It was founded on March 19, 1958, as the recorded music division ...
. The album peaked at No. 34 on Billboard 200. It also reached No. 10 on the Top Alternative Albums chart. The only single from the album, "If So", reached No. 8 on the ''Billboard''
Alternative Songs Alternative Airplay (formerly known as Modern Rock Tracks between 1988 and 2009, and Alternative Songs between 2009 and 2020) is a music chart published in the American magazine ''Billboard'' since September 10, 1988. It ranks the 40 most-play ...
chart. It has sold 79,000 copies in the United States as of August 2015.


Recording and production

The band wrote, recorded and produced ''When It Was Now'' themselves at a studio they built in their hometown of
Adelaide Adelaide ( , ; ) is the list of Australian capital cities, capital and most populous city of South Australia, as well as the list of cities in Australia by population, fifth-most populous city in Australia. The name "Adelaide" may refer to ei ...
. It was mixed by Michael Brauer at
Electric Lady Studios Electric Lady Studios is a recording studio in Greenwich Village, New York City. It was commissioned by rock musician Jimi Hendrix in 1968 and designed by architect John Storyk and audio engineer Eddie Kramer. It was completed by 1970. Hendrix ...
in
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
. They also recorded many of the final tracks in hotels in
Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
,
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
and
New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...
. In addition, some of the final mixing was done in
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
. Once their studio was built, the first song that Atlas Genius finished was "Trojans." The song went on to sell over 1,000 tracks per week in the States and soon had 45,000 downloads sold.


Release and promotion

The album was released on
iTunes iTunes is a media player, media library, and mobile device management (MDM) utility developed by Apple. It is used to purchase, play, download and organize digital multimedia on personal computers running the macOS and Windows operating s ...
and the band's website on 19 February 2013. The first single "If So" peaked to No. 8 and spent a consecutive 25 weeks on the Alternative Songs chart on Billboard. The single was also featured on the video game by
EA Sports EA Sports is a division of Electronic Arts that develops and publishes sports video games. Formerly a marketing gimmick of Electronic Arts, in which they imitated real-life sports networks by calling themselves the "EA Sports Network" (EASN) ...
, ''
FIFA 13 ''FIFA 13 ''is a Association football, football Simulation video game, simulation video game developed by EA Canada and published by Electronic Arts worldwide under the EA Sports label. The game was released in late September 2012 in most regions ...
'' and was getting praised by ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason. The magazine was first known fo ...
'' for its "solid sound". The song also got over 75,000 SoundCloud streams in two weeks. On February 20, 2013, the next single, "Symptoms", was iTunes' single of the week. The single "Trojans" peaked to No. 4 on both Billboard's Alternative Songs and Billboard Rock Airplay charts. It also spent an entire year on both Billboard's Alternative Songs chart. It sold nearly 300,000 tracks in the US alone. On May 3, 2013, "Symptoms" was released as a single.Symptoms – Single by Atlas Genius on Apple Music
/ref> On 17 July 2013, Atlas Genius announced tour dates for the North American "Ones To Watch" tour. The tour began Fall 2013. Atlas Genius performed 26 headlining concerts over a seven-week time span. They were joined on tour with Family of the Year and Dale Earnhardt Jr. Jr. and The Colourist.


Reception

The album received mixed to positive reviews for critics. ''Rolling Stone'' gave the ''When It Was Now'' 3 out of 5 stars, saying "These two Australian brothers deliver Phoenix-like dance pop that's so big on airy hooks that its lyrical lightheadedness isn't too much of a problem." Heather Phares from ''
AllMusic AllMusic (previously known as All-Music Guide and AMG) is an American online database, online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on Musical artist, musicians and Mus ...
'' said "When It Was Now is a solid debut that proves Trojans wasn't a fluke." However, Nick Freed from ''
Consequence of Sound ''Consequence'' (previously ''Consequence of Sound'') is an independently owned New York-based online magazine featuring news, editorials, and reviews of music, movies, and television. History ''Consequence of Sound'' was founded in Septem ...
'' said "As it is, When It Was Now has three great songs, four decent, and four forgettable."


Track listing


Charts


References

{{Authority control 2013 debut albums Atlas Genius albums Warner Records albums