iRadio is a music-driven youth radio station broadcast in the
Border
Borders are generally defined as geography, geographical boundaries, imposed either by features such as oceans and terrain, or by polity, political entities such as governments, sovereign states, federated states, and other administrative divisio ...
,
West
West is one of the four cardinal directions or points of the compass. It is the opposite direction from east and is the direction in which the Sun sets on the Earth.
Etymology
The word "west" is a Germanic word passed into some Romance langu ...
,
Mid-East and
Midland regions of Ireland. The station is one of four music-driven youth stations that were licensed by the
Broadcasting Authority of Ireland to challenge the current
duopoly
A duopoly (from Greek , ; and , ) is a type of oligopoly where two firms have dominant or exclusive control over a market, and most (if not all) of the competition within that market occurs directly between them.
Duopoly is the most commonly ...
in the 15-34 age bracket for those outside Dublin by national stations
RTÉ 2FM and
Today FM.
The station, based in
Athlone
Athlone (; ) is a town on the border of County Roscommon and County Westmeath, Republic of Ireland, Ireland. It is located on the River Shannon near the southern shore of Lough Ree. It is the second most populous town in the Midland Region, Ir ...
and broadcasting to an average listenership of 227,000, was created by the merger of
i102-104FM
i102-104FM was a regional station in Ireland, launched on 7 February 2008. The station had won a licence – as part of a strategy by the Broadcasting Authority of Ireland to create a network of regional youth stations across the Republic – ...
and
i105-107FM on 4 July 2011. The combined 15-county franchise was awarded a new ten-year license in 2019.
In August 2023, it was announced that iRadio would be acquired by
Bauer Media Audio Ireland. On 4 December, the purchase was completed.
It adopted a new branding kit in 2025, to closer align with sister stations across the Bauer network.
See also
*
Radio in Ireland
References
External links
iRadio
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Contemporary hit radio stations in Ireland
Radio stations in the Republic of Ireland
2023 mergers and acquisitions