IATSE Local 839
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The Animation Guild, also known as TAG is a professional
guild A guild ( ) is an association of artisans and merchants who oversee the practice of their craft/trade in a particular territory. The earliest types of guild formed as organizations of tradespeople belonging to a professional association. They so ...
and union of
animation Animation is a filmmaking technique whereby still images are manipulated to create moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Animati ...
artists, writers, technicians, and production workers. The full name of the organization is The Animation Guild and Affiliated Optical Electronic and Graphic Arts, Local 839 of the
International Alliance of Theatrical Stage Employees The International Alliance of Theatrical Stage Employees, Moving Picture Technicians, Artists and Allied Crafts of the United States, Its Territories and Canada, known as simply the International Alliance of Theatrical Stage Employees (IATSE or ...
and Moving Picture Technicians, Artists and Allied Crafts of the United States, its Territories and Canada, American Federation of Labor-Congress of Industrial Organizations/
Canadian Labour Congress The Canadian Labour Congress, or CLC ( or ), is a national trade union centre, the central labour body in Canada to which most Canadian trade union, labour unions are affiliated. History Formation The CLC was founded on April 23, 1956, thro ...
.


History


Before the Guild

Before the founding of the union on January 18, 1952, under the name "The Motion Picture Screen Cartoonists Guild, IATSE Local 839", known as "Motion Picture Screen Cartoonists Guild" for short, the push to unionize the animation industry in the United States came from the Screen Cartoonist's Guild. It was a union which held its first union meeting in 1937 and won recognition in 1941. From 1940 to 1941, animators at Walt Disney Studios were successfully organized, with a victory for the Guild and defeat for Disney and the
company union A company or "yellow" union is a worker organization which is dominated or unduly influenced by an employer and is therefore not an independent trade union. Company unions are contrary to international labour law (see ILO Convention 98, Article ...
known as Federation of Screen Cartoonists (FSC), following the end of the strike. Later, in 1944, the Guild sent organizers to New York City to form a local chapter, Local 1461. In 1947, the Guild had an unsuccessful twenty-eight-week strike against Terrytoons, Inc. despite receiving support from other unions. Terrytoons hired students from New Rochelle High School as scabs, and Paul Terry outlasted strikers with a "large backlog of unreleased films". The strike was later described as the animation industry's "most devastating blow" for animators.


Early years

In 1958, the Guild successfully organized workers at
Hanna-Barbera Productions Hanna-Barbera Cartoons, Inc. ( ; formerly known as H-B Enterprises, Hanna-Barbera Productions, Inc. and H-B Production Co.), simply and commonly known as Hanna-Barbera, was an American animation studio and production company, which was acti ...
. At that time, the union organized many animators across the industry. In August 1979, the Guild struck for ten days against Ruby-Spears Productions,
Hanna-Barbera Productions Hanna-Barbera Cartoons, Inc. ( ; formerly known as H-B Enterprises, Hanna-Barbera Productions, Inc. and H-B Production Co.), simply and commonly known as Hanna-Barbera, was an American animation studio and production company, which was acti ...
, and DePatie-Freleng Enterprises, with the studios agreeing to in-studio staffing levels before some work can be subcontracted outside of the U.S. The next year, 1980, the Guild established the American Animation Institute which aimed to provide education about animation craft and art taught by professionals in animation industry. In August 1982, the studios refused to renew the 1979 agreement with Guild. This resulted in the Guild's 1,600 members going on strike against all animation studios within
Los Angeles, California Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
. The strike ended with studios refusing to address the issues related to runaway productions raised by the strike. In 1987, the Guild founded the Society for Animation Studies, which began holding an annual conference two years later, and later published a
peer-reviewed journal An academic journal (or scholarly journal or scientific journal) is a periodical publication in which scholarship relating to a particular academic discipline is published. They serve as permanent and transparent forums for the dissemination, scr ...
, ''Animation Studies''. In Spring 1995, the Guild signed a contract with
DreamWorks Animation DreamWorks Animation LLC (DWA, also known as DreamWorks Animation Studios or simply DreamWorks) is an American animation studio, owned by Comcast's NBCUniversal as part of Universal Pictures, a division of Universal Studios, Inc, Universal Stud ...
. It was reported in August 1999 that the Guild, which had 2,500 members at the time, was trying to unite with animators from other countries rather than competing against them.


2002-present

In July 2002, the union changed its name to "The Animation Guild". In November of the same year,
Nickelodeon Animation Studios Nickelodeon Animation Studio Inc. (also known as Nickelodeon Animation Studios or Nick Animation and credited as Nickelodeon Productions on-screen) is an American animation studio owned by Paramount Global through the Nickelodeon Group. It has c ...
signed a collective bargaining agreement with the union for the first time, bringing in workers from '' Dora the Explorer'' and ''
SpongeBob SquarePants ''SpongeBob SquarePants'' is an American animated television series, animated comedy television series created by marine science educator and animator Stephen Hillenburg for Nickelodeon. It first aired as a sneak peek after the 1999 Kids' C ...
''. The following year, Guild members ratified a new collective bargaining agreement with major animation companies, which lasted until August 2006. In October 2004, DPS Film Roman animators voted to join the Guild by a 166-20 vote, with a contract ratified in January 2005. Later, in 2009, the Guild negotiated bargaining terms for
streaming television Streaming television is the digital distribution of television content, such as films and television series, streamed over the Internet. Standing in contrast to dedicated terrestrial television delivered by over-the-air aerial systems, cable t ...
when it was "something of a quirk," leading to a push by some in the animation industry, and the Guild itself, for better working conditions for those in the industry. Sideletter N entered into the collective bargaining agreement with the Guild, in 2015, outlined improved working conditions for
streaming media Streaming media refers to multimedia delivered through a Computer network, network for playback using a Media player (disambiguation), media player. Media is transferred in a ''stream'' of Network packet, packets from a Server (computing), ...
. The same year, the Guild also inked a three-year contract with the
Alliance of Motion Picture and Television Producers The Alliance of Motion Picture and Television Producers (AMPTP) is a trade association based in Sherman Oaks, Los Angeles, California, that represents over 350 American television and film production companies in collective bargaining negotia ...
. In May 2019, the Guild ratified contracts for animators at Nickelodeon. The following month, the guild’s efforts to win workers at Shadowmachine, which were working on ''
BoJack Horseman ''BoJack Horseman'' is an American adult animation, adult animated tragicomedy television series created by Raphael Bob-Waksberg. It stars the voices of Will Arnett, Amy Sedaris, Alison Brie, Paul F. Tompkins, and Aaron Paul. Set primarily in ...
'', were successful. Later, workers for the company would again vote to be part of the guild in May 2022. Animators who worked on ''
Rick and Morty ''Rick and Morty'' is an American Adult animation, adult animated science fiction Animated sitcom, sitcom created by Justin Roiland and Dan Harmon for Cartoon Network's nighttime programming block Adult Swim. The series follows the misadvent ...
'' and '' Solar Opposites'' filed a petition, in February 2022, for a union election with the
National Labor Relations Board The National Labor Relations Board (NLRB) is an Independent agencies of the United States government, independent agency of the federal government of the United States that enforces United States labor law, U.S. labor law in relation to collect ...
so they could join the guild. According to the Guild,
Adult Swim Adult Swim (stylized as dult swimand s is an American adult-oriented television programming block that airs on Cartoon Network which broadcasts during the evening, prime time, and Late-night television, late-night Dayparting, dayparts. T ...
and
20th Century Studios 20th Century Studios, Inc., formerly 20th Century Fox, is an American film studio, film production and Film distributor, distribution company owned by the Walt Disney Studios (division), Walt Disney Studios, the film studios division of the ...
did not voluntarily recognize the entire unit as the Guild proposed, leading to a negotiation before recognition. Previously, in September 2014, the crew of '' Rick & Morty'' ratified a new labor agreement with the Guild, following a successful organizing effort. In January 2022, it was announced that workers for the studio of Titmouse, Inc., in New York, had organized under the Guild. It was the first time the union represented an
animation studio An animation studio is a company producing animation, animated media. The broadest such companies conceive of products to produce, own the physical equipment for production, employ operators for that equipment, and hold a major stake in the sales ...
"outside of LA County". Following the union becoming public, Titmouse management chose to voluntarily recognize the union and negotiate with the Guild "in good faith". Previously, in October 2020, Titmouse Vancouver had become the first animation studio in Canada to join a union, joining the newly founded Animation Guild
IATSE The International Alliance of Theatrical Stage Employees, Moving Picture Technicians, Artists and Allied Crafts of the United States, Its Territories and Canada, known as simply the International Alliance of Theatrical Stage Employees (IATSE or ...
Local 938. The Guild ventured into its first organizing campaign outside of the
continental United States The contiguous United States, also known as the U.S. mainland, officially referred to as the conterminous United States, consists of the 48 adjoining U.S. states and the District of Columbia of the United States in central North America. The te ...
when workers for the Puerto Rican based animation studio Gladius Animation Studios unionized with them in July 2023. It was also reported, in July 2023, that there were efforts by 88 animators at
Warner Bros. Animation Warner Bros. Animation Inc. (abbreviated as WBA) is an American animation studio which is part of the Warner Bros. Television Group, a division of Warner Bros., which is a subsidiary of Warner Bros. Discovery and serves as the animation divis ...
and
Cartoon Network Cartoon Network (CN) is an American cable television television channel, channel and the flagship property of the Cartoon Network, Inc., a sub-division of the Warner Bros. Discovery Networks division of Warner Bros. Discovery. It launched on ...
to join the Guild, with their request for voluntary recognition of the union by management.


Governance

The Animation Guild is governed by its membership, which meets every two months. To supervise the Guild's affairs, every three years the membership elects a sixteen-person Executive Board by secret mail ballot. The Executive Board meets every month. The key executives on the Board are: Jeanette Moreno King (as President), Teri Hendrich Cusumano (as Vice President), and Steve Kaplan (as Business Representative). The Business Representative is the only paid, full-time elected official of the Guild, which also has a paid staff. All other Board members work at studios under the Guild's jurisdiction.


Collective bargaining agreements

The Animation Guild negotiates and enforces
collective bargaining agreements Collective bargaining is a process of negotiation between employers and a group of employees aimed at agreements to regulate working salaries, working conditions, benefits, and other aspects of workers' compensation and labour rights, rights for ...
, or CBAs, with companies employing persons under its
jurisdiction Jurisdiction (from Latin 'law' and 'speech' or 'declaration') is the legal term for the legal authority granted to a legal entity to enact justice. In federations like the United States, the concept of jurisdiction applies at multiple level ...
. The present contract the Guild has with studios will expire in mid-2024, even though animated productions may be impacted by the
2023 SAG-AFTRA strike From July 14 to November 9, 2023, the American actors' union SAG-AFTRA (Screen Actors Guild – American Federation of Television and Radio Artists) went on strike over a labor dispute with the Alliance of Motion Picture and Television Pro ...
.


Jurisdiction

The Animation Guild's
jurisdiction Jurisdiction (from Latin 'law' and 'speech' or 'declaration') is the legal term for the legal authority granted to a legal entity to enact justice. In federations like the United States, the concept of jurisdiction applies at multiple level ...
is determined by its parent body, the
IATSE The International Alliance of Theatrical Stage Employees, Moving Picture Technicians, Artists and Allied Crafts of the United States, Its Territories and Canada, known as simply the International Alliance of Theatrical Stage Employees (IATSE or ...
, and as defined in its CBA.


Work jurisdiction

The Guild covers all artistic, creative and technical job categories in the
animation Animation is a filmmaking technique whereby still images are manipulated to create moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Animati ...
process, with the following exceptions: * Animation camerapersons are under the jurisdiction of IATSE Local 600. * Track readers and soundpersons are under the jurisdiction of IATSE Local 695. * Animation editors are under the jurisdiction of the
Motion Picture Editors Guild The Motion Picture Editors Guild (MPEG; IATSE Local 700) is the guild that represents freelance and staff motion picture and television editors and other post-production professionals and story analysts throughout the United States. The Motion Pi ...
, IATSE Local 700. * Animation voice actors are covered by the Screen Actors Guild-American Federation of Television and Radio Artists. * Generally speaking,
animation director An animation director is the director in charge of all aspects of the animation process during the production of an animated or television film, or an animated segment for a live-action film or television show. Alternatively, the animation direct ...
s of theatrical features are not covered, as they are considered management due to their ability to hire and fire employees, but animation directors in other media such as television are covered. * Although animation producers, production managers and non-creative support personnel are not covered under the Guild CBA,
employers Employment is a relationship between two parties regulating the provision of paid labour services. Usually based on a contract, one party, the employer, which might be a corporation, a not-for-profit organization, a co-operative, or any other ...
will sometimes sign a so-called "non-affiliate" agreement that allows them to cover them for purposes of
health insurance Health insurance or medical insurance (also known as medical aid in South Africa) is a type of insurance that covers the whole or a part of the risk of a person incurring medical expenses. As with other types of insurance, risk is shared among ma ...
and
pension A pension (; ) is a fund into which amounts are paid regularly during an individual's working career, and from which periodic payments are made to support the person's retirement from work. A pension may be either a " defined benefit plan", wh ...
. * Although most animation writers are under the Animation Guild's jurisdiction, some are covered by the
Writers Guild of America West The Writers Guild of America West (WGAW) is a labor union representing film, television, radio, and new media writers. It was formed in 1954 from five organizations representing writers, including the Screen Writers Guild. It has around 20,000 me ...
. * So-called "freelancers" are covered under the CBA if they are working as employees of a signator employer. ''Bona fide''
independent contractors Employment is a relationship between two parties regulating the provision of paid labour services. Usually based on a contract, one party, the employer, which might be a corporation, a not-for-profit organization, a co-operative, or any other ...
are not covered, since they are not employees of the company for which they perform work. Although the Guild's traditional
jurisdiction Jurisdiction (from Latin 'law' and 'speech' or 'declaration') is the legal term for the legal authority granted to a legal entity to enact justice. In federations like the United States, the concept of jurisdiction applies at multiple level ...
was limited to those working on
animated film Animation is a filmmaking technique whereby still images are manipulated to create moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Animati ...
s, in recent years the Guild has expanded to the point where a significant percentage of its members are employed in motion picture
computer graphics Computer graphics deals with generating images and art with the aid of computers. Computer graphics is a core technology in digital photography, film, video games, digital art, cell phone and computer displays, and many specialized applications. ...
. Today, both 2D and 3D artists work under the Guild's
jurisdiction Jurisdiction (from Latin 'law' and 'speech' or 'declaration') is the legal term for the legal authority granted to a legal entity to enact justice. In federations like the United States, the concept of jurisdiction applies at multiple level ...
, both in
animation Animation is a filmmaking technique whereby still images are manipulated to create moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Animati ...
and
live action Live action is a form of cinematography or videography that uses photography instead of animation. Some works combine live action with animation to create a live-action animated feature film. Live action is used to define film, video games o ...
.


Geographical jurisdiction

All of the Animation Guild's current
collective bargaining agreements Collective bargaining is a process of negotiation between employers and a group of employees aimed at agreements to regulate working salaries, working conditions, benefits, and other aspects of workers' compensation and labour rights, rights for ...
are with
employers Employment is a relationship between two parties regulating the provision of paid labour services. Usually based on a contract, one party, the employer, which might be a corporation, a not-for-profit organization, a co-operative, or any other ...
in
southern California Southern California (commonly shortened to SoCal) is a geographic and Cultural area, cultural List of regions of California, region that generally comprises the southern portion of the U.S. state of California. Its densely populated coastal reg ...
. The
IATSE The International Alliance of Theatrical Stage Employees, Moving Picture Technicians, Artists and Allied Crafts of the United States, Its Territories and Canada, known as simply the International Alliance of Theatrical Stage Employees (IATSE or ...
and other IA locals have
jurisdiction Jurisdiction (from Latin 'law' and 'speech' or 'declaration') is the legal term for the legal authority granted to a legal entity to enact justice. In federations like the United States, the concept of jurisdiction applies at multiple level ...
over
animation Animation is a filmmaking technique whereby still images are manipulated to create moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Animati ...
in other areas of the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
and
Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...
. In December 2021 it was reported that the union had "close to 6,000 active members" and that most lived in
Los Angeles, California Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
. Previously, in 2016, it was reported that the Guild had "nearly 4,000" members.


Membership requirements

Membership in the Animation Guild can be acquired either through employment or organizing.
Animation Animation is a filmmaking technique whereby still images are manipulated to create moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Animati ...
artists, writers and technicians who are hired by
employers Employment is a relationship between two parties regulating the provision of paid labour services. Usually based on a contract, one party, the employer, which might be a corporation, a not-for-profit organization, a co-operative, or any other ...
signed to Guild CBAs will be required to join the Guild after thirty days' employment. The one-time initiation fee consists of two weeks' minimum scale wages for the job category in which the applicant has been hired. Dues are charged quarterly and are also based upon the scale rate for the job category as of the beginning of the quarter. As of August 2008 the highest dues rate is $101.00. In April 2018, the Guild announced that 25% of workers under its union contract were women, the first time for the union.
Animation Animation is a filmmaking technique whereby still images are manipulated to create moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Animati ...
artists, writers and technicians who are employed by companies that do not have TAG agreements, may become members if and when the company is organized. Potential members may assist the Guild in its organizing efforts by signing a confidential representation card. After the employer is organized and signed to a
collective bargaining agreement A collective agreement, collective labour agreement (CLA) or collective bargaining agreement (CBA) is a written contract negotiated through collective bargaining for employees by one or more trade unions with the management of a company (or with an ...
, employees often are brought into membership without initiation fees.


NewDeal4Animation

NewDeal4Animation was a Tweet protest created in November 2021 by The Animation Guild, advocating for equal pay between animation writers and live-action writers, also citing the effects of COVID-19 on their jobs. In a February 2021 video campaign featuring various animation writers, the Guild said that animation writers received less than half of live-action writers' pay. Other cited issues included changes in the workflow of studios, such as increased workload, out of proportion with shorter development time from technological advances; and paying animators for large first seasons at a lower rate (pay boosts are given for renewed series), but splitting that season into multiple smaller seasons for viewers. Negotiations for a new contract between TAG and the Alliance of Motion Picture and Television Producers—their last contract expired on October 30, 2021—began in November 2021, and in May 2022, a new contract was agreed to, with retroactive additional wages and special clauses for remote work.


References


Further reading

*


External links

* * blog * , by: TAG President Emeritus Tom Sito {{DEFAULTSORT:Animation Guild International Alliance of Theatrical Stage Employees Trade unions in California Entertainment industry unions American animation Trade unions established in 1952