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HomeSense (stylized as Homesense in Europe and the United States) is a Canadian chain of discount home furnishing stores owned by TJX Companies. It originated in Canada in 2001, and was expanded to Europe in 2008 and the United States in 2017. Outside of the United States, the chain is comparable to the TJX-owned
HomeGoods HomeGoods is a chain of home furnishing stores headquartered in Framingham, Massachusetts. It was founded as a small chain in 1992, and grew to include hundreds of locations throughout the United States. HomeGoods sells furniture, linens, cooki ...
. Within the US, where HomeGoods already operates, it features more big ticket items than its sister store.


History


Canadian operations

Since 2001 this brand operates in Canada, as of 2014, HomeSense holds over 100 stores including its "Mega-stores" which include full Winners and HomeSense stores combined. The Canadian chain is similar to TJX's
HomeGoods HomeGoods is a chain of home furnishing stores headquartered in Framingham, Massachusetts. It was founded as a small chain in 1992, and grew to include hundreds of locations throughout the United States. HomeGoods sells furniture, linens, cooki ...
chain in the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...
. HomeSense operates along with Winners and
Marshalls Marshalls is an American chain of off-price department stores owned by TJX Companies. Marshalls has over 1,000 American stores, including larger stores named Marshalls Mega Store, covering 42 states and Puerto Rico, and 61 stores in Canada. M ...
in Canada both of which share common ownership by TJX Companies. Homesense specializes in home furnishings, selling products that range from low end to name brand. Prices tend to be competitive to account for minor defects or discontinued lines; however they also carry products that are in excellent condition. Some of their items can also be found in other department stores.


European operations

In April 2008, TJX launched the HomeSense brand in the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and ...
. The first store to open was in
Poole Poole () is a large coastal town and seaport in Dorset, on the south coast of England. The town is east of Dorchester and adjoins Bournemouth to the east. Since 1 April 2019, the local authority is Bournemouth, Christchurch and Poole Counc ...
, and this was closely followed by stores in
Cardiff Cardiff (; cy, Caerdydd ) is the capital city, capital and List of urban areas in the United Kingdom, largest city of Wales. It forms a Principal areas of Wales, principal area, officially known as the City and County of Cardiff ( cy, Dinas a ...
,
Bristol Bristol () is a City status in the United Kingdom, city, Ceremonial counties of England, ceremonial county and unitary authority in England. Situated on the River Avon, Bristol, River Avon, it is bordered by the ceremonial counties of Glouces ...
,
Gloucester Gloucester ( ) is a cathedral city and the county town of Gloucestershire in the South West of England. Gloucester lies on the River Severn, between the Cotswolds to the east and the Forest of Dean to the west, east of Monmouth and east o ...
,
Northampton Northampton () is a market town and civil parish in the East Midlands of England, on the River Nene, north-west of London and south-east of Birmingham. The county town of Northamptonshire, Northampton is one of the largest towns in England ...
and
Manchester Manchester () is a city in Greater Manchester, England. It had a population of 552,000 in 2021. It is bordered by the Cheshire Plain to the south, the Pennines to the north and east, and the neighbouring city of Salford to the west. The ...
followed by
Thurrock Thurrock () is a unitary authority area with borough status and unparished area in the ceremonial county of Essex, England. It is part of the London commuter belt and an area of regeneration within the Thames Gateway redevelopment zone. The ...
in October 2008 and
Cambridge Cambridge ( ) is a university city and the county town in Cambridgeshire, England. It is located on the River Cam approximately north of London. As of the 2021 United Kingdom census, the population of Cambridge was 145,700. Cambridge bec ...
in March 2009. By the end of 2009 HomeSense are operating 14 stores and have opened an additional 6 stores between August and November in
Worcester Worcester may refer to: Places United Kingdom * Worcester, England, a city and the county town of Worcestershire in England ** Worcester (UK Parliament constituency), an area represented by a Member of Parliament * Worcester Park, London, Engla ...
,
Birmingham Birmingham ( ) is a city and metropolitan borough in the metropolitan county of West Midlands in England. It is the second-largest city in the United Kingdom with a population of 1.145 million in the city proper, 2.92 million in the We ...
,
Preston Preston is a place name, surname and given name that may refer to: Places England *Preston, Lancashire, an urban settlement **The City of Preston, Lancashire, a borough and non-metropolitan district which contains the settlement **County Boro ...
,
Romford Romford is a large town in east London and the administrative centre of the London Borough of Havering. It is located northeast of Charing Cross and is one of the major metropolitan centres identified in the London Plan. Historically, Romfo ...
, Staples Corner (London) and
Nottingham Nottingham ( , locally ) is a city and unitary authority area in Nottinghamshire, East Midlands, England. It is located north-west of London, south-east of Sheffield and north-east of Birmingham. Nottingham has links to the legend of Robi ...
. In 2010 HomeSense plans to open stores in
Reading Reading is the process of taking in the sense or meaning of letters, symbols, etc., especially by sight or touch. For educators and researchers, reading is a multifaceted process involving such areas as word recognition, orthography (spell ...
,
Chichester Chichester () is a cathedral city and civil parish in West Sussex, England.OS Explorer map 120: Chichester, South Harting and Selsey Scale: 1:25 000. Publisher:Ordnance Survey – Southampton B2 edition. Publishing Date:2009. It is the only ...
,
Tunbridge Wells Royal Tunbridge Wells is a town in Kent, England, southeast of central London. It lies close to the border with East Sussex on the northern edge of the High Weald, whose sandstone geology is exemplified by the rock formation High Rocks. T ...
, and
Chester Chester is a cathedral city and the county town of Cheshire, England. It is located on the River Dee, close to the English–Welsh border. With a population of 79,645 in 2011,"2011 Census results: People and Population Profile: Chester Loca ...
. The HomeSense flagship store is located in Westfield Merry Hill, Dudley, England, and opened in May 2010. Throughout April and May 2009, the original launch stores received minor refurbishments to bring design and decoration into line with newer stores. This coincided with a relaunch of the company's website, and the adoption of a new slogan, "It makes perfect HomeSense". Prior to this, the slogan was "Unique Finds, Irresistible Prices". The results of a customer survey completed in 2009 showed a 100% recommendation rate from customers, something which had been targeted prior to the brands launch. Staff aprons, the most distinctive part of the uniform, partially change on a seasonal basis. As part of TJX Europe's 'Real Responsibility' initiative, HomeSense has partnered with the homeless charity Emmaus. As well as donating unsold stock, the company has started selling
jute Jute is a long, soft, shiny bast fiber that can be spun into coarse, strong threads. It is produced from flowering plants in the genus ''Corchorus'', which is in the mallow family Malvaceae. The primary source of the fiber is '' Corchorus ol ...
bags for £1.99, of which at least 50p is donated to Emmaus. In 2009, the company also started selling Fairtrade cotton bags for 99p. The company does not give out any bags free in order to reduce its environmental footprint. Plastic bags come in three sizes and customers are charged 10p for the medium and large sized bags and 15p for the extra large. The revenue gained is used to cover the cost of manufacturing the bags with any remaining sum donated to
The Woodland Trust The Woodland Trust is the largest woodland conservation charity in the United Kingdom and is concerned with the creation, protection, and restoration of native woodland heritage. It has planted over 50 million trees since 1972. The Woodland T ...
; HomeSense does not therefore profit from the sale of its plastic bags. By the end of the financial year 2009/10 HomeSense estimates it will have sales of £270M, a 40% increase on the previous year. By the end of fiscal year 14 they expect to be one of the largest home and gift retailers in Europe. HomeSense opened its first Irish stores in
Dublin Dublin (; , or ) is the capital and largest city of Ireland. On a bay at the mouth of the River Liffey, it is in the province of Leinster, bordered on the south by the Dublin Mountains, a part of the Wicklow Mountains range. At the 2016 ...
and
Cork Cork or CORK may refer to: Materials * Cork (material), an impermeable buoyant plant product ** Cork (plug), a cylindrical or conical object used to seal a container ***Wine cork Places Ireland * Cork (city) ** Metropolitan Cork, also known as G ...
in June 2017.


American operations

HomeSense operates alongside and complements HomeGoods in the United States and so it differs from the original Canadian HomeSense stores and European locations. In the United States, HomeSense has a larger selection of furniture, art, and lighting from HomeGoods stores, and it even offers fixtures. Future plans for the chain include the addition of 400 more stores across the country. HomeSense opened the first U.S. location in Framingham, Massachusetts in August 2017. Later that month, the company announced plans to open two additional stores in New Jersey in East Hanover and
Seaview Square Shopping Center Seaview Square Mall was a shopping mall located in Ocean Township, in Monmouth County, New Jersey, United States. It has been repurposed as a power center and was renamed Seaview Square Shopping Center in 2012.TJX Companies, the parent company of HomeSense, as well as
HomeGoods HomeGoods is a chain of home furnishing stores headquartered in Framingham, Massachusetts. It was founded as a small chain in 1992, and grew to include hundreds of locations throughout the United States. HomeGoods sells furniture, linens, cooki ...
,
Marshalls Marshalls is an American chain of off-price department stores owned by TJX Companies. Marshalls has over 1,000 American stores, including larger stores named Marshalls Mega Store, covering 42 states and Puerto Rico, and 61 stores in Canada. M ...
, Sierra, and
TJ Maxx TJ Maxx (stylized as T•J•maxx) is an American department store chain, selling at prices generally lower than other major similar stores. It has more than 1,000 stores in the United States, making it one of the largest clothing retailers in ...
are slowly increasing their HomeSense presence in the United States. The HomeSense brand continues to open stores and expand at a slow pace opening stores each year.


Gallery

File:HomeSense HFX 2007.jpg, A store in
Bayers Lake Business Park Bayers Lake Business Park is a business park in Halifax, Nova Scotia west of Clayton Park. History The Bayers Lake Industrial Park was developed from the mid-1980s, and was served by CN Rail's Chester Subdivision rail line running from Ha ...
,
Halifax, Nova Scotia Halifax is the capital and largest municipality of the Canadian province of Nova Scotia, and the largest municipality in Atlantic Canada. As of the 2021 Census, the municipal population was 439,819, with 348,634 people in its urban area. Th ...
, with the company's old logo used from 2001 to 2014 File:TKMaxxHomesensemetro.jpg, Homesense &
TK Maxx TK Maxx is a subsidiary of the American apparel and home goods company TJX Companies based in Framingham, Massachusetts. The stores operate throughout the United Kingdom, Australia, Ireland, Germany, Poland, Austria and the Netherlands, ...
joint store in the Metrocentre, Gateshead


See also

* TJX Companies *
T.J.Maxx TJ Maxx (stylized as T•J•maxx) is an American department store chain, selling at prices generally lower than other major similar stores. It has more than 1,000 stores in the United States, making it one of the largest clothing retailers in ...
*
HomeGoods HomeGoods is a chain of home furnishing stores headquartered in Framingham, Massachusetts. It was founded as a small chain in 1992, and grew to include hundreds of locations throughout the United States. HomeGoods sells furniture, linens, cooki ...
* Winners


References


External links

* * {{TJX TJX Companies Retail companies established in 2001 Furniture retailers of Canada Retail companies of the United Kingdom 2001 establishments in the United Kingdom Companies established in 2001