Husmodern

''Husmodern'' () was a women's magazine which was published in Stockholm, Sweden, between 1917 and 1988.

History and profile

''Husmodern'' was started in Stockholm in 1917 and was published by a company with the same name. The founding organization was Martta. The subtitle of the magazine was ''de svenska husmödrarnas tidning'' (). Its founders were Thora Holm and the journalist Elsa Nyblom. The latter was also the first editor of ''Husmodern''. The magazine was acquired by the Åhlén & Åkerlund company in 1920. Following this its subtitle was redesigned as ''tidskrift för hemmet och kvinnan'' (). A pattern department was also formed belonging to the magazine after its acquisition by Åhlén & Åkerlund which became part of Bonnier Group in 1929. The magazine delivered a supplement entitled ''Stil-mönster'' () which contained samples of the Swedish patterns between 1941 and 1982.

''Husmodern'' came out weekly throughout its run. The magazine was among the popular periodicals in the country and reached its highest circulation in 1970 selling 290,000 copies. Its title was ''Nya Husmodern'' () from 1982 to its closure in 1988.

''Husmodern'' had a Finnish edition entitled ''Emäntälehti''. Some issues of ''Husmodern'' were archived by Carolina Rediviva library in Uppsala, Sweden.

Audience, content and editors

In the initial years ''Husmodern'' targeted rural women. The target audience of the magazine was middle-class housewives living in cities from 1938.

The coverage of ''Husmodern'' was expanded from 1920, and it contained many appealing advertisements. It frequently featured life of Carl Emil Pettersson, a Swedish adevnturer, in the 1930s. In the period between 1930 and 1950 the first ten of its total 60–80 pages included the advertisements of household appliances, make up products, food, language courses and bikes. One of the frequent topics was dressmaking patterns during the World War II period. In addition, ''Husmodern'' was one of the Swedish publications which featured news materials provided by the Swedish Intelligence Agency during the same era. The magazine also included the following sections: recipes, home decoration, news, and short stories.

One of the editors-in-chief of ''Husmodern'' was Fanny Hult. Another editor-in-chief was Amelia Adamo who had worked as a reporter for the magazine.

References

{{DEFAULTSORT:Husmodern
1917 establishments in Sweden
1988 disestablishments in Sweden
Defunct women's magazines published in Sweden
Defunct lifestyle magazines
Magazines established in 1917
Magazines disestablished in 1988
Magazines published in Stockholm
Defunct Swedish-language magazines
Weekly magazines published in Sweden
Bonnier Group