''How'' is a 2007 book by Dov Seidman dealing with the topics of

organizational behavior Organizational behavior (OB) or organisational behaviour is the: "study of human behavior in organizational settings, the interface between human behavior and the organization, and the organization itself".Moorhead, G., & Griffin, R. W. (1995) ...

, leadership, and moral philosophy. Since 2011, Seidman has also written ''The How Column'', which has appeared in several publications and previously appeared in ''

Business Week ''Bloomberg Businessweek'', previously known as ''BusinessWeek'', is an American weekly business magazine published fifty times a year. Since 2009, the magazine is owned by New York City-based Bloomberg L.P. The magazine debuted in New York City ...

''. He has also given presentations about the topic.

Origins

The book was created based on Seidman's training in law and moral philosophy, and what he learned at the organizational consulting firm he founded, LRN, Seidman developed the "shared values" recommendations of ''How'' at LRN, which for his company are humility, integrity, passion and truth. Thomas Friedman has expanded the ''How'' framework in a series of New York Times columns, usually involving interviews with Seidman, to apply to societal issues involving moral philosophy. These include the interaction of privacy and technology, attacks on democracy, the purpose of humanity after technology displaces work; and the escalation of "moral outrage" to protests. An expanded version of the book with a foreword by

Bill Clinton William Jefferson Clinton (Birth name, né Blythe III; born August 19, 1946) is an American politician who served as the 42nd president of the United States from 1993 to 2001. He previously served as governor of Arkansas from 1979 to 1981 ...

appeared in 2011. By November of that year the expanded version was at number 13 in the "Advice, How-To, and Miscellaneous" section of the ''New York Times'' best-seller list.

Overview

Seidman argues that the intention of leaders to have their organizations behave well is not enough, and that "blind obedience" to leaders and rules is much less effective in creating a successful organization than one where shared values are internalized and believed by staff who govern their own behavior. Self-governance organizations can respond better than one where rules and commands are viewed as obstacles to be skirted. Seidman argues that technology has allowed individual behavior to affect the contemporary world much more than it has previously, for good or bad. The book says that companies that earn trust can translate that trust into direct economic benefits, such as more consumer sales or being charged lower interest rates. Through transparency and trust, an organization improves its reputation, which translates into more long-term business.

References

{{reflist, refs= Organizational theory Philosophy books