Hot Topic, Inc. is an American fast-fashion company specializing in

counterculture A counterculture is a culture whose values and norms of behavior differ substantially from those of mainstream society, sometimes diametrically opposed to mainstream cultural mores.Eric Donald Hirsch. ''The Dictionary of Cultural Literacy''. Ho ...

-related

clothing Clothing (also known as clothes, garments, dress, apparel, or attire) is any item worn on a human human body, body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin s ...

and accessories, as well as licensed music. The stores are aimed towards an audience interested in

rock music Rock is a Music genre, genre of popular music that originated in the United States as "rock and roll" in the late 1940s and early 1950s, developing into a range of styles from the mid-1960s, primarily in the United States and the United Kingdo ...

and

video gaming Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. Video was first developed for mechanical television systems, which were quickly replaced by cathode-ray tube (CRT) syst ...

, and most of their audience ranges from teens to young adults. In 2007, approximately 40% of Hot Topic's revenue comes from sales of licensed band T-shirts. The majority of the stores are located in regional

shopping mall A shopping mall (or simply mall) is a large indoor shopping center, usually Anchor tenant, anchored by department stores. The term ''mall'' originally meant pedestrian zone, a pedestrian promenade with shops along it, but in the late 1960s, i ...

History

The first Hot Topic store was opened in November 1989 in Montclair Plaza, Montclair, California, by Orv Madden, a former executive at The Children's Place, who retired as CEO in 2000 and was replaced by Betsy McLaughlin, who headed the company until 2011. Lisa Harper assumed the position of CEO in March 2011 until Steve Vranes was announced as the new CEO in 2016. The company went public and began trading on

NASDAQ The Nasdaq Stock Market (; National Association of Securities Dealers Automated Quotations) is an American stock exchange based in New York City. It is the most active stock trading venue in the U.S. by volume, and ranked second on the list ...

in 1996. In 2013, Hot Topic announced its sale to

private equity Private equity (PE) is stock in a private company that does not offer stock to the general public; instead it is offered to specialized investment funds and limited partnerships that take an active role in the management and structuring of the co ...

firm

Sycamore Partners Sycamore Partners is an American private equity firm based in New York specializing in retail and consumer investments. The firm has approximately $10 billion in aggregate committed capital. History Founding Sycamore Partners was founded in 2 ...

for $600 million. The company ceased publishing financial data after 2013, as previously required as a public company. In 2024, Hot Topic was the subject of what cybersecurity firm Hudson Rock labeled the "largest retail data breach in history," involving the theft of personal data belonging to 350 million customers of Hot Topic, Box Lunch, and Torrid, with the stolen data reportedly including names, emails, addresses, phone numbers, birthdates, and partial credit card numbers.

Product assortment and sales

The store has gone through a number of phases in its history, reflective of various alternative culture and

pop culture Popular culture (also called pop culture or mass culture) is generally recognized by members of a society as a set of practices, beliefs, artistic output (also known as popular art pop_art.html" ;"title="f. pop art">f. pop artor mass art, some ...

(including geek culture) trends (prime examples being

Lolita ''Lolita'' is a 1955 novel written by Russian-American novelist Vladimir Nabokov. The protagonist and narrator is a French literature professor who moves to New England and writes under the pseudonym Humbert Humbert. He details his obsession ...

, goth, or

cosplay Cosplay, a blend word of "costume play", is an activity and performance art in which participants called cosplayers wear costumes and Fashion accessory, fashion accessories to represent a specific Character (arts), character. Cosplayers often i ...

outfits). In the early 2000s, the store was known for heavily marketing

nu-metal Nu metal (sometimes stylized as nü-metal, with a metal umlaut) is a subgenre of that combines elements of heavy metal music with elements of other music genres such as hip hop, funk, industrial, and grunge. Nu metal rarely features guita ...

merchandise relating to bands. During that period, the store was also known for its sales of controversial gel bracelets (often rumored to be "sex bracelets") as well as the equally controversial styles of phat pants-inspired bondage pants popular among teenagers in the late 1990s and early-to-mid 2000s. The store later focused on skinny jeans and merchandise related to scene, emo and

hardcore punk Hardcore punk (commonly abbreviated to hardcore or hXc) is a punk rock music genre#subtypes, subgenre and subculture that originated in the late 1970s. It is generally faster, harder, and more aggressive than other forms of punk rock. Its roots ...

music and fashion, with a much larger focus on

goths The Goths were a Germanic people who played a major role in the fall of the Western Roman Empire and the emergence of medieval Europe. They were first reported by Graeco-Roman authors in the 3rd century AD, living north of the Danube in what is ...

and spiky chokers and clothing. At present, the store's selection is largely focused on licensed

video game A video game or computer game is an electronic game that involves interaction with a user interface or input device (such as a joystick, game controller, controller, computer keyboard, keyboard, or motion sensing device) to generate visual fe ...

merchandise and

internet meme An Internet meme, or meme (, Help:Pronunciation respelling key, ''MEEM''), is a cultural item (such as an idea, behavior, or style) that spreads across the Internet, primarily through Social media, social media platforms. Internet memes manif ...

s popular on sites such as

Tumblr Tumblr (pronounced "tumbler") is a microblogging and Social networking service, social networking website founded by David Karp in 2007 and is owned by American company Automattic. The service allows users to post multimedia and other content ...

, as well as

anime is a Traditional animation, hand-drawn and computer animation, computer-generated animation originating from Japan. Outside Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, , in Japan and in Ja ...

manga are comics or graphic novels originating from Japan. Most manga conform to a style developed in Japan in the late 19th century, and the form has a long history in earlier Japanese art. The term is used in Japan to refer to both comics ...

, Japanese films, and the associated

otaku is a Japanese word that describes people with consuming interests, such as anime, manga, video games, computers or other highly enthusiastic hobbies. Its contemporary use originated with a 1983 essay by Akio Nakamori in '' Manga Burikko''. ...

subculture.

Ventures

Hot Topic launched Torrid, a concept store that sells clothing for plus-size women, in 2001. While still under the same parent umbrella as Hot Topic, in 2015 the company branched off to become Torrid, LLC. In 2008, Hot Topic launched ShockHound, an online retailer and

social networking A social network is a social structure consisting of a set of social actors (such as individuals or organizations), networks of Dyad (sociology), dyadic ties, and other Social relation, social interactions between actors. The social network per ...

music site. In March 2011, Hot Topic made a public statement announcing the shutdown of ShockHound. The site is no longer live, all merchandise was moved to HotTopic.com, and the company ceased sales of MP3s. In August 2010, Hot Topic first ventured the international market with opening two outlets in

Ontario Ontario is the southernmost Provinces and territories of Canada, province of Canada. Located in Central Canada, Ontario is the Population of Canada by province and territory, country's most populous province. As of the 2021 Canadian census, it ...

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

, initially at Square One Shopping Centre in

Mississauga Mississauga is a Canadian city in the province of Ontario. Situated on the north-western shore of Lake Ontario in the Regional Municipality of Peel, it borders Toronto (Etobicoke) to the east, Brampton to the north, Milton to the northwest, ...

on August 11, and then at Scarborough Town Centre in

Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...

the following day. The company has since also opened additional Canadian locations as well as locations in

Puerto Rico ; abbreviated PR), officially the Commonwealth of Puerto Rico, is a Government of Puerto Rico, self-governing Caribbean Geography of Puerto Rico, archipelago and island organized as an Territories of the United States, unincorporated territo ...

. In 2012, Hot Topic launched Blackheart Lingerie, a concept store that sells lingerie and clothing for women. On May 26, 2015, Hot Topic announced its intent to acquire Geeknet Inc., owner of the online retailer

ThinkGeek ThinkGeek was an American retailer that catered to computer enthusiasts and " geek culture". Described as a " Sharper Image for sysadmins", their merchandise has been likened to "toys for adults, novelties designed to appeal to both your inner c ...

, for $122 million. However, the company received a $140 million counter-offer from

GameStop GameStop Corp. is an American video game, consumer electronics, and gaming merchandise retailer, headquartered in Grapevine, Texas (a suburb of Dallas). The brand is the largest video game retailer worldwide. , the company operated 3,203 stor ...

, which Hot Topic did not choose to exceed. On October 14, 2015, Hot Topic launched BoxLunch, a gift and novelty retail store. For every $10 spent, a meal is donated to a person in need.

Tour sponsorship

The company sponsored the 2004

Ozzfest Ozzfest was an annual music festival tour of the United States and sometimes Europe and later Japan, featuring performances by many heavy metal music, heavy metal and hard rock musical groups. It was founded by Sharon Osbourne and her husband O ...

concert tour, the 2005 through 2007 Sounds of the Underground tour, the 2008 Taste of Chaos tour, and had a stage at and sponsored the 2008 and 2009 Rockstar Energy Drink Mayhem Festival tours. The company went on to sponsor Black Veil Brides 2014 Black Mass tour with special guests Falling in Reverse.

References

External links

* {{Authority control 1989 establishments in California 1996 initial public offerings 2000s fashion 2010s fashion 2013 mergers and acquisitions American companies established in 1989 Clothing companies established in 1989 Clothing retailers of the United States Companies based in the City of Industry, California Companies formerly listed on the Nasdaq Goth subculture Heavy metal subculture Punk Nerd culture Novelty items Retail companies based in California Retail companies established in 1989