Horizontal Market Software
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computer software Software consists of computer programs that instruct the Execution (computing), execution of a computer. Software also includes design documents and specifications. The history of software is closely tied to the development of digital comput ...
, horizontal market software is a type of
application software Application software is any computer program that is intended for end-user use not operating, administering or programming the computer. An application (app, application program, software application) is any program that can be categorized as ...
that is useful in a wide range of industries. This is the opposite of vertical market software, which has a scope of usefulness limited to few industries. Horizontal market software is also known as "
productivity software Productivity software (also called personal productivity software or office productivity software) is application software used for producing information (such as documents, presentations, worksheets, databases, charts, graphs, digital painting ...
."


Example

Examples of horizontal market software include
word processors A word processor (WP) is a device or computer program that provides for input, editing, formatting, and output of text, often with some additional features. Early word processors were stand-alone devices dedicated to the function, but current word ...
,
web browsers A web browser, often shortened to browser, is an application for accessing websites. When a user requests a web page from a particular website, the browser retrieves its files from a web server and then displays the page on the user's scree ...
, spreadsheets, calendars, project management applications, and generic bookkeeping applications. Since horizontal market software is developed to be used by a broad audience, it generally lacks any market-specific customizations.


See also

*
Horizontal market A vertical market is a Market (economics), market in which vendor (supply chain), vendors offer goods (economics), goods and service (economics), services ''specific'' to an Industry (economics), industry, trade (occupation), trade, profession, o ...
* Vertical market software *
Enterprise resource planning Enterprise resource planning (ERP) is the integrated management of main business processes, often in real time and mediated by software and technology. ERP is usually referred to as a category of business management software—typically a suit ...
* Product software implementation method


References

{{reflist Software by type