Home use tests (HUT) are
product
Product may refer to:
Business
* Product (business), an item that serves as a solution to a specific consumer problem.
* Product (project management), a deliverable or set of deliverables that contribute to a business solution
Mathematics
* Produ ...
marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
tests
Test(s), testing, or TEST may refer to:
* Test (assessment), an educational assessment intended to measure the respondents' knowledge or other abilities
Arts and entertainment
* ''Test'' (2013 film), an American film
* ''Test'' (2014 film), ...
performed in the consumer's home, contrary to
central location test
Central location tests are a type of Quantitative research technique. They are product and communication development or marketing tests
Test(s), testing, or TEST may refer to:
* Test (assessment), an educational assessment intended to measure ...
s.
Home test are done in consumers’ homes when products are consumed over a length of time or when an authentic consumption environment is required (for example, where people may modify the product by cooking methods, adding other ingredients or using the product in a personalised manner).
Typically, cleaning products, household goods, small electrodomestics, petfood and products, beauty and cosmetic products may all be tested in the home over a longer or shorter period of time.
Data is collected and processed in the lab.
Market research
{{Marketing-stub}
For more information on product testing in lab, home or hall see Attestia