HitFix, or HitFix.com, was an entertainment news website that launched in December 2008 specializing in breaking entertainment news, insider information, and reviews and critiques of film, music, and television. In mid-2010 HitFix crossed the 1,000,000 unique users per month milestone.
HitFix had been cited as a source by ''
Time
Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, t ...
'', ''
Los Angeles Times
The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the ...
'', ''
HuffPost
''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...
'', ''
E! Online'', and ''The Daily Herald''.
In April 2016, it became a brand of
Woven Digital and is now a part of the Woven Digital property
Uproxx.
As of 2021 the HitFix web address redirects to Uproxx.
Founders
HitFix was founded by ex-
Reed Business
RELX plc (pronounced "Rel-ex") is a British multinational information and analytics company headquartered in London, England. Its businesses provide scientific, technical and medical information and analytics; legal information and analytics; ...
Information Development executive Jen Sargent and former ''L.A. Times'' and
MSN.com film editor Gregory Ellwood. Sargent and Ellwood's goal was to create a site that fit into the gap between trade publications and gossip- or celebrity-scandal-driven sites, such as
TMZ, and to target an audience slightly skewed towards males – a unique approach in a female-driven industry
[Article on Variety.com](_blank)
– while catering to 18- to 34-year-olds.
Angel investment
HitFix received its first funding from Golden Seeds, the fourth largest angel investment group in the United States, in 2009. Since then, HitFix has twice benefited from investment from the
Tech Coast Angels, one of the largest angel investment networks in Southern California. The first such investment came in February 2009 in the amount of $850,000. In June 2010, the Angels added to their commitment investing an additional $1,600,000. In addition to Golden Seeds and Tech Coast Angels, HitFix investors include HBS Angels, Liquid Capital, and Gordon Crawford.
Contributors</