HelloSociety was a

Santa Monica, CA Santa Monica (; Spanish: ''Santa Mónica'') is a city in Los Angeles County, situated along Santa Monica Bay on California's South Coast. Santa Monica's 2020 U.S. census population was 93,076. Santa Monica is a popular resort town, owing to ...

-based

social media marketing Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for b ...

and

technology Technology is the application of Conceptual model, conceptual knowledge to achieve practical goals, especially in a reproducible way. The word ''technology'' can also mean the products resulting from such efforts, including both tangible too ...

firm that helped brands partner with influencers. Kyla Brennan is its CEO and founder. The company was purchased by

The New York Times Company The New York Times Company is an American mass media corporation that publishes ''The New York Times'' and its associated publications such as ''The New York Times International Edition'' and other media properties. The New York Times Company's ...

in March 2016.

History

HelloSociety started out as HelloInsights, an analytics ad measurement tool, and expanded to a whole suite. The company was the first

Pinterest Pinterest is an American social media service for publishing and discovery of information in the form of digital Bulletin board, pinboards. This includes recipes, home, style, motivation, and inspiration on the Internet using image sharing. Pint ...

marketing and analytics firm. In 2015, the company expanded its network to include influencers on

Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...

Snapchat Snapchat is an American multimedia social media and instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of the app are that pictures and messages, known as "snaps", are usually availa ...

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

, and other social media platforms. In March 2016, the

New York Times Company The New York Times Company is an American mass media corporation that publishes ''The New York Times'' and its associated publications such as ''The New York Times International Edition'' and other media properties. The New York Times Company's ...

bought HelloSociety for an undisclosed amount, and it was announced that the company would be integrated with the Times' internal social media agency, T Brand Studio.

Products

HelloSociety’s product suite was made up of five parts: HelloInsights, HelloPartners, HelloBuzz, HelloCreative, and HelloManager.

External links

Hello Society Website

References

{{reflist, 30em Marketing companies of the United States Defunct online companies of the United States