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Hahm Eun-jung (born December 12, 1988), known professionally as Eunjung and also Elsie, is a South Korean singer and actress. In 1995, she won ''Little Miss Korea'' competition at the age of seven and debuted as a child actress in the same year with the television drama ''A New Generation of Adults'' (1995). Since then, she has taken on several minor roles in movies, television series and also being cast in various commercial films. After three years of training, she debuted as a member of South Korean girl group
T-ara T-ara (; ko, 티아라) are a South Korean girl group formed by MBK Entertainment in 2009, consists of four members: Qri, Eunjung, Hyomin and Jiyeon. T-ara's career is marked by hook-heavy dance-pop music, a result of their close partners ...
in July 2009. She debuted as a solo artist by the name Elsie with her EP, '' I'm Good'', on May 7, 2015.


Biography

Hahm was born in Seoul, South Korea. Her mother, a graduate of
Ewha Womans University Ewha Womans University () is a private women's university in Seoul founded in 1886 by Mary F. Scranton under Emperor Gojong. It was the first university founded in South Korea. Currently, Ewha is one of the world's largest female educational ins ...
, is a former piano teacher who works as Hahm's agent. While attending seventh grade, Hahm started
taekwondo ''Taekwondo'', ''Tae Kwon Do'' or ''Taekwon-Do'' (; ko, 태권도/跆拳道 ) is a Korean form of martial arts involving punching and kicking techniques, with emphasis on head-height kicks, spinning jump kicks, and fast kicking techniques. ...
lessons and won three different competitions. Her mother made the decision to quit teaching and manage her career upon her high school graduation in 2007. Later that year, Hahm enrolled in
Dongguk University Dongguk University (Korean: 동국대학교, Hanja: 東國大學校) is a private, coeducational university in South Korea, fundamentally based on Buddhism. Established in 1906 as Myeongjin School (명진학교; 明進學校) by Buddhist pioneer ...
, where she took performance courses. She is an only child and has been quoted as explaining, "My mother had me 10 years after she was married to my father, which seems more hurtful. Upon watching several famous performers in the past, she wanted to become an actress. Now that I have, she is very pleased I have acting as a priority. She believes her original prayers were answered."티아라 은정 “이대 음대 나온 엄마께 죄송하고 감사해요” (''Eunjung: "I'm sorry and thankful towards my mother"'')
ISplus. March 25, 2010. Retrieved July 26, 2010.


Career


1995–2008: Career beginnings

In 1995, when Hahm was seven years old, she participated in the "Little Miss Korea" pageant and won. That same year, she appeared in the youth drama '' A New Generation of Adults'', which aired on KBS. Afterwards, she had several minor roles in movies and
Korean drama Korean dramas (; RR: ''Han-guk deurama''), more popularly known as K-dramas, are television series in the Korean language, made in South Korea. They are popular worldwide, especially in Asia, partially due to the spread of Korean popular cultu ...
s, along with being cast in a handful of commercial films. In 2007, Hahm appeared in various music videos, namely
SG Wannabe SG Wannabe () is a South Korean vocal group consisting of members Kim Yong-jun, Kim Jin-ho and Lee Seok-hoon. The group debuted in January 2004 with the single, "Timeless", from the album '' SG Wanna Be+'', and won Best New Artist at the Gold ...
's music video "Gasiri" ("가시리") from their 2007 album '' Story In New York''. Later that year, she would also be seen in FT Island's music videos "Thunder" ("천둥"), "Only One Person" ("한사람만"), and "A Man's First Love Follow Him To The Grave" ("남자의 첫사랑은 무덤까지 간다"). She also appeared in the 2008 horror film '' Death Bell'', where she plays a student who was murdered by her teacher.


2009–2012: Rising popularity

Hahm originally trained to be an actress, and later debuted as a member of
T-ara T-ara (; ko, 티아라) are a South Korean girl group formed by MBK Entertainment in 2009, consists of four members: Qri, Eunjung, Hyomin and Jiyeon. T-ara's career is marked by hook-heavy dance-pop music, a result of their close partners ...
in July 2009. She was the first leader of the group, until September 2010.Lynn Kim & Jessica Kim:
T-ara to become 7-member group
''. 10asia. July 16, 2010. Retrieved July 26, 2010.
티아라, 은정→보람 리더 교체 왜? ("Why did T-ara change its leaders from Eunjung to Boram?")
''StarNews''. July 16, 2010. Retrieved July 27, 2010.
Hahm featured in Davichi's music video "Time, Please Stop" ("시간아 멈춰라") which was released on May 6, 2010. Her first major acting role since joining
T-ara T-ara (; ko, 티아라) are a South Korean girl group formed by MBK Entertainment in 2009, consists of four members: Qri, Eunjung, Hyomin and Jiyeon. T-ara's career is marked by hook-heavy dance-pop music, a result of their close partners ...
was in SBS drama ''
Coffee House A coffeehouse, coffee shop, or café is an establishment that primarily serves coffee of various types, notably espresso, latte, and cappuccino. Some coffeehouses may serve cold drinks, such as iced coffee and iced tea, as well as other non-ca ...
'', which aired on from May 17, 2010, to July 17, 2010. That same year, she was cast in the horror film '' White: The Melody of the Curse''. Hahm's popularity began to rise in 2011, when she starred in the teen drama '' Dream High''.PREVIEW: KBS TV series "Dream High"
, 10.asiae.co.kr, 28 December 2010.
The drama was a success, and brought high domestic viewership ratings, and also gaining popularity in other countries and winning several international awards. From 2011 to 2012, she joined MBC's variety program ''
We Got Married ''We Got Married'' () was a South Korean reality variety show that aired on MBC from 2008 to 2017. The show paired up celebrities who pretended to be married couples and completed various challenges together. The show ran for four seasons and ...
'', pairing up with actor Lee Jang-woo. She won the Best Newcomer Award at the
MBC Entertainment Awards The MBC Entertainment Awards () is a Korean awards ceremony held annually and sponsored by MBC. The awards ceremony is held at the end of each year and lasts approximately 140 minutes, being broadcast in two parts on MBC. Hosts History of w ...
. Hahm then starred in historical dramas ''
The King of Legend ''The King of Legend'' (; literally ''King Geunchogo'') is a 2010 South Korean historical drama based on King Geunchogo of Baekje. Besides historical information from Samguk Sagi and Samguk Yusa, it was also inspired by a novel written by Lee ...
'' and ''
Insu, The Queen Mother ''Insu, the Queen Mother'' () is a 2011 South Korean historical television series, starring Chae Shi-ra, Hahm Eun-jung, Kim Young-ho, Kim Mi-sook, Baek Sung-hyun and Jeon Hye-bin. Focusing on the fierce power struggle among three women in t ...
''. In June 2012, Hahm was confirmed to star in the drama '' Five Fingers''. However, on August 22, it was revealed that she had been dropped from the drama. The Korean Actors Labor Union demanded that Hahm be issued an apology by the producer and crew. In February 2013, Yein E&M issued a formal apology for firing Hahm without notice.


2014–2017: Return to acting and solo debut

Hahm made her return to acting in 2014, with SBS' weekend drama '' Endless Love''. In 2015, it was announced that Hahm would play the lead role in the Thai romantic comedy ''Micro Love'', making her the first female idol to star in a Thai movie. In May 2015, Hahm made her solo debut under the stage name ELSIE. She released her first mini album '' I'm Good'', with the lead single of the same name featuring K.Will. The Chinese version of her music video peaked at #2 on the Chinese ''
YinYueTai YinYueTai (), is one of the major music video sharing sites in China. YinYueTai is the counterpart of Billboard and Gaon Charts in China and it hosts the annual V Chart Awards. Summary The website started when the founder could not easily find t ...
s music video charts. On October 14, Hahm released the song ''Goodbye'', as the soundtrack of
T-ara T-ara (; ko, 티아라) are a South Korean girl group formed by MBK Entertainment in 2009, consists of four members: Qri, Eunjung, Hyomin and Jiyeon. T-ara's career is marked by hook-heavy dance-pop music, a result of their close partners ...
's web-drama ''Sweet Temptation''. The song was also included in her repackaged mini album, '' Goodbye'', released on October 30. In 2016, Hahm was cast in ''Flowers of Evil'', a thriller directed by Cho Sung-kyu. In 2017, Hahm was cast in MBC's daily drama, '' Sisters-in-Law,'' which premiered in April that year.


2018–present: New agency and solo career

In January 2018, Hahm confirmed her departure from MBK after her contract expired. In February 2018, Hahm signed an exclusive management contract with UFO Production, making her the company's first-ever artist. UFO Production, a subsidiary of technology company Pobis TNC, is more known for producing the MBC TV weekend drama '' Money Flower''. On May 24, 2018, it was confirmed that Hahm was cast in the upcoming KBS's drama '' Lovely Horribly'', starring Park Si-hoo and
Song Ji-hyo Cheon Soo-yeon (born Cheon Seong-im on 15 August 1981), professionally known by her stage name Song Ji-hyo, is a South Korean actress and model. Song is one of the regular cast members of the South Korean variety show '' Running Man'' since 201 ...
. On February 26, 2019, it was announced that Hahm would be the narrator for the Korea-Vietnam co-production documentary named ''The Muse Story'', which will be broadcast on
KBS World KBS World is the Korean Broadcasting System's international broadcasting service. It consists of KBS World Radio, KBS World television channel and KBS Korea. History The foreign-language radio broadcast from KBS (before its restructure into ...
. On October 14, 2020, her label announced that Hahm will star in upcoming film called “I will sing” as a singer. As of February 2021, she is cast in the leading role of the upcoming TV drama '' A Fool's Dream'', which will be aired on
KBS1 The Korean Broadcasting System (KBS) () is the national broadcaster of South Korea. Founded in February 1927, it is one of the leading South Korean television and radio broadcasters. KBS operates seven radio networks, ten television channels, ...
on March 29, 2021. On July 15, 2021, Hahm left Cabin 74 after her contract expired. On September 27, 2021, Hahm signed an exclusive contract with Management Koo.


Advertisements


Endorsements and promotions

Eunjung has modeled for several brands since before her debut as a singer. Her first ever advertisement was a print-in ad for Korea's No.1 mineral water '' Jeju Samdasoo'' in 1998. In February 2011, Eunjung was chosen, along with actor
Kim Soo-hyun Kim Soo-hyun (; born February 16, 1988) is a South Korean actor. One of the highest-paid actors in South Korea, his accolades include four Baeksang Arts Awards, two Grand Bell Awards and one Blue Dragon Film Award. From 2012 to 2016 and in 2 ...
, as exclusive models for clothing brand SPRIS. The brand is known to be the most preferred brand among young people with previous models including
Lee Joon-gi Lee Joon-gi (born 17 April 1982) is a South Korean actor, singer, dancer, and model. He rose to fame on his first leading role playing a clown in the critically acclaimed film '' The King and the Clown'' (2005) and gained further recognition in ...
, Kim Beom and
2PM 2PM (; romanized; ''Tupiem'') is a South Korean boy band formed by JYP Entertainment. The group is composed of six members: Jun. K (formerly known as Junsu), Nichkhun, Taecyeon, Wooyoung, Junho and Chansung. Originally a seven-piece group, fo ...
. The brand was promoted with a series of TV commercial films including a 3-minute music-drama video which featured a newly recorded song by both Eunjung and Kim Soo-hyung called "''Crazy4s",'' the song was never officially released. In 2015, posters featuring Eunjung as a model for ''
Burger King Burger King (BK) is an American-based multinational chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant c ...
'' were released all over Korea, Hahm became the third T-ara member to endorse the restaurant after her Hyomin and Jiyeon in 2014. In 2016, Eunjung was selected as a model for ''
Coca Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance bar, temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pembe ...
'' along with Yubin, Park Yoon and Jo Se-hyeon. She attended several promotional events for the brand for 2 years since 2015 including its 130th anniversary exhibition event.


Ambassadorships


Discography


Extended plays


Singles


Collaborations


Original soundtracks


Filmography


Concerts


Awards and nominations


Other recognitions


Notes


References


External links

* * * {{DEFAULTSORT:Hahm, Eun-jung 1988 births T-ara members Actresses from Seoul Singers from Seoul South Korean child actresses South Korean female dancers South Korean women pop singers South Korean female taekwondo practitioners Dongguk University alumni K-pop singers South Korean film actresses South Korean dance music singers South Korean Christians South Korean female idols South Korean television actresses South Korean television personalities Living people MBK Entertainment artists 21st-century South Korean actresses 21st-century South Korean women singers