Haima Automobile Co., Ltd., trading as Haima, is a Chinese automotive manufacturing company based in Haikou,

Hainan Hainan is an island provinces of China, province and the southernmost province of China. It consists of the eponymous Hainan Island and various smaller islands in the South China Sea under the province's administration. The name literally mean ...

. Its principal activity is production of passenger cars for other companies. Haima was founded in 1992 as a joint venture between the Hainan provincial government and

Mazda is a Japanese Multinational corporation, multinational automotive manufacturer headquartered in Fuchū, Hiroshima (town), Fuchū, Hiroshima Prefecture, Hiroshima, Japan. The company was founded on January 30, 1920, as Toyo Cork Kogyo Co., Ltd. ...

to produce Mazda models for sale in China. In 2006, FAW Group acquired Mazda's share of the venture, although many Haima models still incorporate Mazda technology. As of 2012 Haima had an annual production capacity of approximately 400,000 vehicles. A total of 157,242 Haima passenger cars were sold in China in 2013, making it the 28th largest-selling car brand in the country in that year (and the 12th largest-selling Chinese brand). In July 2021, FAW transferred 49% of the shares of FAW Haima to Hainan Development Holdings Co., Ltd. (Hainan Holdings) at no charge. Haima Automobile holds 51% of the shares in FAW Haima, while Hainan Holdings hold 49% of the shares.

Name

The name "Haima" is a portmanteau of "Hainan Mazda" but also literal meaning of "

seahorse A seahorse (also written ''sea-horse'' and ''sea horse'') is any of 46 species of small marine Osteichthyes, bony fish in the genus ''Hippocampus''. The genus name comes from the Ancient Greek (), itself from () meaning "horse" and () meanin ...

" in Chinese.

History

The company was founded in January 1992 as Hainan Mazda Motor, a joint venture between the Hainan provincial government and

to produce Mazda models for sale in China. The joint venture arrangement lasted until 2006, when Mazda's share of Hainan Mazda was acquired by FAW Group, and the company became a subsidiary of FAW. While Haima retained the right to make and sell older Mazda models as well as use Mazda technology to underpin self-designed products, it was prohibited from using the Mazda marque. In 2005, Haima Automobile landed on the A-share capital market. In August 2008 Haima began construction of a third assembly plant in Hainan, with a capacity to build of 100,000 units per year. Its other two plants are located in Haikou, Hainan, and the city of

Zhengzhou Zhengzhou is the capital of Henan, China. Located in northern Henan, it is one of the nine National central city, national central cities in China, and serves as the political, economic, technological, and educational center of the province. Th ...

; both have production capacities of 150,000 whole vehicles per year. In April 2009

Reuters Reuters ( ) is a news agency owned by Thomson Reuters. It employs around 2,500 journalists and 600 photojournalists in about 200 locations worldwide writing in 16 languages. Reuters is one of the largest news agencies in the world. The agency ...

reported that the company's partnership with Mazda, by then ended, had been established "to receive technological help" and that Haima was selling a car that seemed similar one of Mazda's offerings without consent. In November 2010 a plant for the assembly of knock-down kits of the Haima 3 was opened in Cherkessk, Russia by Derways Automobile Company. Announced in December 2016 that Haima to build a manufacturing plant in

Bulgaria Bulgaria, officially the Republic of Bulgaria, is a country in Southeast Europe. It is situated on the eastern portion of the Balkans directly south of the Danube river and west of the Black Sea. Bulgaria is bordered by Greece and Turkey t ...

starting 2018. It will be the second Chinese company to build a factory in Europe following those of Litex Motors, the official distributor of Great Wall Motor. In 2019, due to the accumulated losses over the past few years, Haima Group successively sold its real estate assets, transferred the equity of Shanghai Haima Automobile Research Institute and Haima Property, etc. Although the company worked hard to control losses in 2020, sales also declined and it once faced a delisting crisis. In July 2021, FAW transferred 49% of the shares of FAW Haima to Hainan Development Holdings Co., Ltd. (Hainan Holdings) at no charge. Haima Automobile holds 51% of the shares in FAW Haima, while Hainan Holdings hold 49% of the shares. In 2023,

Toyota is a Japanese Multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the List of manuf ...

and Haima Automobile cooperate on fuel cell vehicles, and also launched car rental business in Hainan.

Products

Current products

* Haima 8S CUV * Haima 7X/7X-E MPV * Haima INJOY L MPV File:Haima 7X IMG001.jpg, Haima 7X File:Haima 8S 001.jpg, Haima 8S

Former products

Vehicles formerly produced by Haima include: * Haima 1 "Aishang" (爱尚) EV- Only electric version still in production. * Haima Fstar microvan * Haima 6P PHEV CUV * Haima M3 sedan (1.5 litre) * Haima M5 sedan (1.5 and 1.6 litre) * Haima M6 sedan * Haima M8 sedan (1.8 and 2.0 litre) * Haima Freema (a rebadged Mazda Premacy) * Haima S5 CUV (1.6 litre) * Haima S5 Young CUV * Haima S7 CUV (2.0 litre)- (Previous Haima 7) * Haima F7 MPV- (Previous Haima V70) *

Mazda 929 The Mazda 929 is a full-size car which was sold by the Japanese automobile manufacturer Mazda between 1973 and 1997. Mazda used the 929 nameplate for export markets only, badge engineering its Luce model until 1991 and then transferring the ...

* Haima HMC6450 minivan (a van based on the Mazda MPV (LV) series) * Mazda 6440 minivan * Haima 3 hatchback (1.6 litre) * Haima 3 sedan (1.6 litre) * Haima 2 hatchback (1.3 and 1.5 litre) * Haima 1 "Aishang" (爱尚) (1.0 litre) * Haima 1 "Prince" (王子) (1.0 litre) *Haima HMC6470L station wagon (a rebadged Mazda Luce) * Haima Family/ Happin(CA7130) sedan / Family VS sedan / hatchback(1.6 litre) (a rebadged Mazda 323/ Mazda Familia) *Haima CA6430M hatchback File:Haima S5 II 01.jpg, Haima S5/6P File:2010 Zhengzhou-Haima Fushida (Fstar), front 8.10.18.jpg, Haima Fstar File:Haima 1 - 2012 Montevideo Motor Show.jpg, Haima 1 File:Haima 2 01 China 2012-07-21.JPG, Haima 2 File:Haima 2 C-Sport -- Auto Chongqing -- 2012-06-07.jpg, Haima 2 C-Sport File:Haima 3 hatch 01 China 2012-05-27.JPG, Haima 3 Hatchback File:Haima 3 1.6 GL Sedan 2012 (13611646393).jpg, Haima 3 Sedan File:Haima 7 China 2012-05-01.JPG, Haima 7 File:Haima Family III China 2016-03-29.jpg, Haima Family File:Haima Freema II China 2012-04-14.jpg, Haima Freema File:Haima M3 facelift China 2016-04-09.jpg, Haima M3 File:Haima M5 001 China 2015-04-13.jpg, Haima M5 File:Haima M6 01 China 2016-04-07.jpg, Haima M6 File:Haima M8 China 2016-04-05.jpg, Haima M8 File:Haima S5 01 China 2014-04-16.jpg, Haima S5 File:2018 Haima S5 Young, front 8.4.18.jpg, Haima S5 Young File:Haima S7 China 2015-04-10.jpg, Haima S7 File:Haima V70 01 China 2016-04-01.jpg, Haima V70 File:Hainan-Mazda HMC6470 03 China 2018-03-06.jpg, Hainan-Mazda HMC6470 File:Hainan-Mazda HMC6470 04 China 2018-03-06.jpg, Hainan-Mazda HMC6470

OEM products

Between 2018 and 2021, Haima Automobile produced some early models for XPeng at its Zhengzhou factory. *Xpeng IDENTY X * Xpeng G3 File:Xpeng Identity X in Yangpu Shanghai 2021020702.jpg, Xpeng Identity X File:XPeng G3 02 China 2019-04-01.jpg, XPeng G3

Logo

Haima's logo represents a mythical bird flying away from a rising sun.

Motorsport

Haima competes in the China Touring Car Championship through the Haima Family team.

Sales

References

External links

Haima Automobile
{{DEFAULTSORT:Haima (Car) FAW Group divisions and subsidiaries Vehicle manufacturing companies established in 1992 Car manufacturers of China Electric vehicle manufacturers of China Companies based in Haikou Chinese brands Mazda 1992 in Zhengzhou Companies owned by provincial governments of China