HELOA is a professional association for access,

recruitment Recruitment is #Process, the overall process of identifying, sourcing, screening, shortlisting, and interviewing candidates for Job (role), jobs (either permanent or temporary) within an organization. Recruitment also is the process involved in ...

and outreach staff working in

Higher Education Tertiary education (higher education, or post-secondary education) is the educational level following the completion of secondary education. The World Bank defines tertiary education as including universities, colleges, and vocational schools ...

in the UK. Its mission is to support and enable its members to help students make informed decisions. HELOA, a registered charity in England, Wales and Scotland, represents over 2000 members from more than 145 universities in the UK. It is a

voluntary association A voluntary group or union (also sometimes called a voluntary organization, common-interest association, association, or society) is a group of individuals who enter into an agreement, usually as volunteers, to form a body (or organization) to a ...

, led by a committee of elected officers. The Association offers training and development opportunities to its members and provides advice and guidance about higher education to prospective students and their families. As well as a national committee, the HELOA operates a network of regional and national Groups, that maintain their own Group committees. HELOA members typically work for UK universities or higher education institutions, in the fields of student recruitment,

widening participation Widening participation (WP) in higher education can be a component of government education policy. It consists of an attempt to increase the number of young people entering higher education, and improve equality of opportunity for students from al ...

, outreach or

marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

. Much of the day-to-day administration of the HELOA is carried out by the HELOA office, which is based at

Edge Hill University Edge Hill University is a campus-based public university in Ormskirk, Lancashire, England. The university, which originally opened in 1885 as Edge Hill College, was the first non-denominational teacher training college for women in England, befo ...

in Ormskirk.

Executive and UK Committee

The HELOA is led by an executive and UK

committee A committee or commission is a body of one or more persons subordinate to a deliberative assembly or other form of organization. A committee may not itself be considered to be a form of assembly or a decision-making body. Usually, an assembly o ...

of elected and appointed officers, each responsible for different functions of the organisation. A normal term of office is three years. The current team is as follows: * UK Chair - Reena Littlehales, Keele University * UK Vice-Chair (Group Development) - Andy Jackson, University of South Wales / Prifysgol De Cymru * UK Vice-Chair (Partnerships) - Raffaella Cuccia, City, University of London * UK Vice-Chair (Training) - Emily Day, Lancaster University * UK Vice-Chair (Finance) - Fiona Curry, University of Cumbria * UK Vice-Chair (Governance & Policy) - Amy Slater-McGill, Aston University * UK Vice-Chair (Administration & Membership) - Alex Whitham, Manchester Metropolitan University * UK Vice-Chair (Communications) - Hannah Goodwin, University of Manchester

HELOA Groups

The HELOA maintains a network of nine regional and national Groups.

Annual Conference and AGM

HELOA hosts an annual conference in January each year. This is a three-day event involving training sessions and networking opportunities for members. During this event, there is a ceremony for the annual Innovation and Best Practice Awards. The next conference is due to take place between 15–17 January 2025 in Stratford-upon-Avon. The next HELOA Annual General Meeting will be held on 29 January 2025.

Innovation and Best Practice Awards

The annual Innovation and Best Practice Awards recognise outstanding achievements of individual institutions in the fields of schools liaison, outreach and marketing. Members are asked to nominate their own projects and a shortlist and winner is decided by a panel of judges.

Partnerships

The HELOA has formed a number of partnerships with organisations within the higher education sector.

References

{{DEFAULTSORT:Heloa Higher education organisations based in the United Kingdom Professional associations based in the United Kingdom