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Google Store is a hardware
retail store Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and t ...
operated by
Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...
that sells
Google Pixel Google Pixel is a brand of consumer electronic devices developed by Google that run either ChromeOS or the Android operating system. The Pixel brand was introduced in February 2013 with the first-generation Chromebook Pixel. The Pixel line incl ...
devices,
Google Nest Google Nest is a line of smart home products including smart speakers, smart displays, streaming devices, thermostats, smoke detectors, routers and security systems including smart doorbells, cameras and smart locks. The Nest brand name was ...
products,
Chromecast Chromecast is a line of digital media players developed by Google. The devices, designed as small dongles, can play Internet-streamed audio-visual content on a high-definition television or home audio system. The user can control playback w ...
dongles,
Fitbit Fitbit (stylized as fitbit) is an American consumer electronics and fitness company. It produces wireless-enabled wearable technology, physical fitness monitors and activity trackers such as smartwatches, pedometers and monitors for heart rate, ...
devices, and accessories such as earbuds, phone cases, chargers, and keyboards. It also sold
Nexus NEXUS is a joint Canada Border Services Agency and U.S. Customs and Border Protection-operated Trusted Traveler and expedited border control program designed for pre-approved, low-risk travelers. Members of the program can avoid waits at border ...
,
Daydream Daydreaming is the stream of consciousness that detaches from current, external tasks when attention drifts to a more personal and internal direction. This phenomenon is common in people's daily life shown by a large-scale study in which partici ...
, Stadia and
Cardboard Cardboard is a generic term for heavy paper-based products. The construction can range from a thick paper known as paperboard to corrugated fiberboard which is made of multiple plies of material. Natural cardboards can range from grey to light b ...
devices until their discontinuations. Google Store sells products made by
Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...
or made in collaboration with that company. It was introduced on March 11, 2015, and replaced the Devices section of
Google Play Google Play, also known as the Google Play Store and formerly the Android Market, is a digital distribution service operated and developed by Google. It serves as the official app store for certified devices running on the Android operating sy ...
as Google's hardware retailer. It is overseen by Ana Corrales, who is also the COO of Google's Devices & Services division. Google has experimented with physical locations as well. In October 2016, it opened a
pop-up shop Pop-up retail, also known as pop-up store (pop-up shop in the UK, Australia and Ireland) or flash retailing, is a trend of opening short-term sales spaces that last for days to weeks before closing down, often to catch onto a fad or scheduled e ...
in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
to display its then-recently announced hardware products, and the following month it opened "Google Shops", store-within-a-store locations at select
Best Buy Best Buy Co. Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. Originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music, it was rebra ...
stores in
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by to ...
. In 2021, Google announced that they would be opening a physical Google Store as part of its
Chelsea Market Chelsea Market is a food hall, shopping mall, office building and television production facility located in the Chelsea neighborhood of the borough of Manhattan, in New York City. The Chelsea Market complex occupies an entire city block with a ...
campus in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
, which opened on June 17.


Locations


Online

On the Internet, the Google Store replaced the Devices section on the Google Play website.


London

In March 2015, Google opened a store-within-a-store within a branch of British electrical retailer
Currys Currys (branded as Currys PC World between 2010 and 2021) is an electrical retailer and aftercare service provider operating in the United Kingdom and Ireland, specialising in white goods, consumer electronics, computers and mobile phones. E ...
, at
Tottenham Court Road Tottenham Court Road (occasionally abbreviated as TCR) is a major road in Central London, almost entirely within the London Borough of Camden. The road runs from Euston Road in the north to St Giles Circus in the south; Tottenham Court Road t ...
,
London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
.


Pop-up showroom

In October 2016, Google opened Made by Google, a temporary pop-up showroom in the
SoHo Soho is an area of the City of Westminster, part of the West End of London. Originally a fashionable district for the aristocracy, it has been one of the main entertainment districts in the capital since the 19th century. The area was deve ...
neighborhood of New York City. The space offered a glimpse at hardware products the company had recently developed, including the
Pixel In digital imaging, a pixel (abbreviated px), pel, or picture element is the smallest addressable element in a raster image, or the smallest point in an all points addressable display device. In most digital display devices, pixels are the ...
smartphone,
Google Home Google Nest, previously named Google Home, is a line of smart speakers developed by Google under the Google Nest brand. The devices enable users to speak voice commands to interact with services through Google Assistant, the company's virtual ...
smart speaker, and Daydream View virtual reality headset.


Best Buy

In November 2016, Google opened "Google Shop", a store-within-a-store where Google displays its hardware products. The Google Shops, available at select
Best Buy Best Buy Co. Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. Originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music, it was rebra ...
locations in Canada, gives Google a retail presence that's "been key to building a premium mobile device customer base that’s sizable and loyal, and it’s not something Google has really had with its previous
Nexus NEXUS is a joint Canada Border Services Agency and U.S. Customs and Border Protection-operated Trusted Traveler and expedited border control program designed for pre-approved, low-risk travelers. Members of the program can avoid waits at border ...
program". The Shops are "distinctly Google", with visual aesthetics featuring "light wood grain and gray fabric pairing up with playful hints of bright colors", along with "custom-created modular furniture that nests when standing room is limited, but can easily accommodate, say, a small group of students with stool seating in a pinch". In a comment to ''
TechCrunch TechCrunch is an American online newspaper An online newspaper (or electronic news or electronic news publication) is the online version of a newspaper, either as a stand-alone publication or as the online version of a printed periodical. Goi ...
'', Janell Fischer, Google's Director of Retail Marketing, said that "We love it when people can come in, discover, play and have fun and it just happens to be with technology. So we’ve really tried to layer on lots of different immersive sorts of experiences, some that are direct demonstrations of the product and product features, but some that are more exploratory and fun". Each Google Shop "could have unique digital content tailored to the city wherein it resides".


Chelsea Market

In May 2021, Google announced that it would be opening a physical retail store as part of its
Chelsea Market Chelsea Market is a food hall, shopping mall, office building and television production facility located in the Chelsea neighborhood of the borough of Manhattan, in New York City. The Chelsea Market complex occupies an entire city block with a ...
campus in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
, next to its New York offices. Similar to the
Apple Store The Apple Store is a chain of retail stores owned and operated by Apple Inc. The stores sell various Apple products, including Mac personal computers, iPhone smartphones, iPad tablet computers, Apple Watch smartwatches, Apple TV digital me ...
, the Google Store Chelsea showcases Google's hardware products including Pixel, Nest, Chromecast, Fitbit, and Pixelbook devices, subscription services such as Google Stadia and
Google Fi Google Fi (pronounced ), formerly Project Fi, is an MVNO telecommunications service by Google that provides telephone calls, SMS, and mobile broadband using cellular networks and Wi-Fi. Google Fi uses networks operated by T-Mobile and U.S. Cel ...
, software products such as
Google Translate Google Translate is a multilingual neural machine translation service developed by Google to translate text, documents and websites from one language into another. It offers a website interface, a mobile app for Android and iOS, and an API ...
and
Google Duo Google Duo is a proprietary voice over IP (VoIP) and videotelephony service developed by Google, available for Android, iOS and web browsers. It lets users make and receive one-to-one and group audio and video calls with other Duo users in ...
, as well as exclusive
merchandise Merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more ...
. It opened on June 17, 2021.


Williamsburg, Brooklyn

In May 2022, Google announced during the 2022
Google I/O Google I/O (or simply I/O) is an annual developer conference held by Google in Mountain View, California. "I/O" stands for Input/Output, as well as the slogan "Innovation in the Open". The event's format is similar to Google Developer Day. Hi ...
keynote that a second physical Google Store would open in
Williamsburg, Brooklyn Williamsburg is a neighborhood in the New York City borough of Brooklyn, bordered by Greenpoint to the north; Bedford–Stuyvesant to the south; Bushwick and East Williamsburg to the east; and the East River to the west. As of the 2020 United ...
. It opened on June 16, 2022.


Awards

Google Store received the 2016 Webby Award in the Consumer Electronics category.


See also

*
Apple Store The Apple Store is a chain of retail stores owned and operated by Apple Inc. The stores sell various Apple products, including Mac personal computers, iPhone smartphones, iPad tablet computers, Apple Watch smartwatches, Apple TV digital me ...
*
Microsoft Store Microsoft Store (formerly known as Windows Store) is a digital distribution platform operated by Microsoft. It started as an app store for Windows 8 and Windows Server 2012 as the primary means of distributing Universal Windows Platform app ...


References


External links

* {{Google LLC Best Buy Google real estate Store American companies established in 2015 Retail companies established in 2015 Consumer electronics retailers in the United States