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Google Assistant is a
virtual assistant An intelligent virtual assistant (IVA) or intelligent personal assistant (IPA) is a software agent that can perform tasks or services for an individual based on commands or questions. The term " chatbot" is sometimes used to refer to virtua ...
software application developed by
Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...
that is primarily available on mobile and
home automation Home automation or domotics is building automation for a home, called a smart home or smart house. A home automation system will monitor and/or control home attributes such as lighting, climate, entertainment systems, and appliances. It m ...
devices. Based on
artificial intelligence Artificial intelligence (AI) is intelligence—perceiving, synthesizing, and inferring information—demonstrated by machines, as opposed to intelligence displayed by animals and humans. Example tasks in which this is done include speech ...
, Google Assistant can engage in two-way conversations, unlike the company's previous virtual assistant, Google Now. Google Assistant debuted in May 2016 as part of Google's messaging app Allo, and its voice-activated speaker
Google Home Google Nest, previously named Google Home, is a line of smart speakers developed by Google under the Google Nest brand. The devices enable users to speak voice commands to interact with services through Google Assistant, the company's virtual ...
. After a period of exclusivity on the Pixel and Pixel XL smartphones, it was deployed on other Android devices starting in February 2017, including third-party smartphones and Android Wear (now
Wear OS Wear OS (also known simply as Wear and formerly Android Wear) is a version of Google's Android operating system designed for smartwatches and other wearables. By pairing with mobile phones running Android version 6.0 "Marshmallow" or newer, or ...
), and was released as a standalone app on the iOS operating system in May 2017. Alongside the announcement of a
software development kit A software development kit (SDK) is a collection of software development tools in one installable package. They facilitate the creation of applications by having a compiler, debugger and sometimes a software framework. They are normally specific ...
in April 2017, Assistant has been further extended to support a large variety of devices, including cars and third-party smart home appliances. The functionality of the Assistant can also be enhanced by third-party developers. Users primarily interact with the Google Assistant through natural voice, though keyboard input is also supported. Assistant is able to answer questions, schedule events and alarms, adjust hardware settings on the user's device, show information from the user's Google account, play games, and more. Google has also announced that Assistant will be able to identify objects and gather visual information through the device's camera, and support purchasing products and sending money. At CES 2018, the first Assistant-powered smart displays ( smart speakers with video screens) were announced, with the first one being released in July 2018. In 2020, Google Assistant is already available on more than 1 billion devices. Google Assistant is available in more than 90 countries and in over 30 languages, and is used by more than 500 million users monthly.


History

Google Assistant was unveiled during Google's
developer conference A hackathon (also known as a hack day, hackfest, datathon or codefest; a portmanteau of hacking and marathon) is an event where people engage in rapid and collaborative engineering over a relatively short period of time such as 24 or 48 hours. Th ...
on May 18, 2016, as part of the unveiling of the
Google Home Google Nest, previously named Google Home, is a line of smart speakers developed by Google under the Google Nest brand. The devices enable users to speak voice commands to interact with services through Google Assistant, the company's virtual ...
smart speaker and new messaging app Allo; Google CEO Sundar Pichai explained that the Assistant was designed to be a conversational and two-way experience, and "an ambient experience that extends across devices". Later that month, Google assigned
Google Doodle A Google Doodle is a special, temporary alteration of the logo on Google's homepages intended to commemorate holidays, events, achievements, and notable historical figures. The first Google Doodle honored the 1998 edition of the long-running an ...
leader Ryan Germick and hired former
Pixar Pixar Animation Studios (commonly known as Pixar () and stylized as P I X A R) is an American computer animation studio known for its critically and commercially successful computer animated feature films. It is based in Emeryville, Californ ...
animator Emma Coats to develop "a little more of a personality".


Platform expansion

For system-level integration outside of the Allo app and
Google Home Google Nest, previously named Google Home, is a line of smart speakers developed by Google under the Google Nest brand. The devices enable users to speak voice commands to interact with services through Google Assistant, the company's virtual ...
, the Google Assistant was initially exclusive to the Pixel and Pixel XL smartphones. In February 2017, Google announced that it had begun to enable access to the Assistant on Android smartphones running
Android Marshmallow Android Marshmallow ( codenamed Android M during development) is the sixth major version of the Android operating system developed by Google, being the successor to Android Lollipop. It was announced at Google I/O on May 28, 2015, and released ...
or Nougat, beginning in select English-speaking markets. Android tablets did not receive the Assistant as part of this rollout. The Assistant is also integrated in
Android Wear Wear OS (also known simply as Wear and formerly Android Wear) is a version of Google's Android operating system designed for smartwatches and other wearables. By pairing with mobile phones running Android version 6.0 "Marshmallow" or newer, or ...
2.0, and will be included in future versions of
Android TV Android TV is a smart TV operating system based on Android (operating system), Android and developed by Google for television sets, digital media players, set-top boxes, and soundbars. A successor to Google TV (operating system), Google TV, it fe ...
and
Android Auto Android Auto is a mobile app developed by Google to mirror features of an Android device, such as a smartphone, on a car's dashboard information and entertainment head unit. Once an Android device is paired with the car's head unit, the syst ...
. In October 2017, the
Google Pixelbook The Pixelbook (codenamed Eve during development) is a portable laptop/tablet hybrid computer developed by Google which runs ChromeOS. It was announced on October 4, 2017, and was released on October 30. In September 2022, Google canceled futur ...
became the first laptop to include Google Assistant. Google Assistant later came to the
Google Pixel Buds The Pixel Buds is a line of wireless earbuds developed and marketed by Google. The first-generation Pixel Buds were launched on October 4, 2017, at the Made by Google launch event, and became available for preorder on the Google Store the sam ...
. In December 2017, Google announced that the Assistant would be released for phones running
Android Lollipop Android Lollipop ( codenamed Android L during development) is the fifth major version of the Android mobile operating system developed by Google and the 12th version of Android, spanning versions between 5.0 and 5.1.1. Unveiled on June 25, 2014 ...
through an update to Google Play Services, as well as tablets running 6.0 Marshmallow and 7.0 Nougat. In February 2019, Google reportedly began testing ads in Google Assistant results. On May 15, 2017, ''Android Police'' reported that the Google Assistant would be coming to the iOS operating system as a separate app. The information was confirmed two days later at Google's developer conference.


Smart displays

In January 2018 at the
Consumer Electronics Show CES (; formerly an initialism for Consumer Electronics Show) is an annual trade show organized by the Consumer Technology Association (CTA). Held in January at the Las Vegas Convention Center in Winchester, Nevada, United States, the event t ...
, the first Assistant-powered "smart displays" were released. Smart displays were shown at the event from
Lenovo Lenovo Group Limited, often shortened to Lenovo ( , ), is a Chinese multinational technology company specializing in designing, manufacturing, and marketing consumer electronics, personal computers, software, business solutions, and related se ...
,
Sony , commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional ...
, JBL and LG. These devices have support for
Google Duo Google Duo is a proprietary voice over IP (VoIP) and videotelephony service developed by Google, available for Android, iOS and web browsers. It lets users make and receive one-to-one and group audio and video calls with other Duo users in ...
video calls, YouTube videos,
Google Maps Google Maps is a web mapping platform and consumer application offered by Google. It offers satellite imagery, aerial photography, street maps, 360° interactive panoramic views of streets (Street View), real-time traffic conditions, and rou ...
directions, a Google Calendar agenda, viewing of smart camera footage, in addition to services which work with Google Home devices. These devices are based on
Android Things Android Things is a deprecated Android-based embedded operating system platform by Google, announced at Google I/O 2015, and launched in 2018. Android Things Dashboard shutdown began on January 5, 2021. After January 5, 2022, Android Things Dashb ...
and Google-developed software. Google unveiled its own smart display, Google Home Hub in October 2018, and later
Nest Hub Max Google Nest, previously named Google Home, is a line of smart speakers developed by Google under the Google Nest brand. The devices enable users to speak voice commands to interact with services through Google Assistant, the company's virtual ...
, which utilizes a different system platform.


Developer support

In December 2016, Google launched "
Actions on Google Actions on Google is a development platform for the Google Assistant. It allows the third-party development of "actions"—applets for the Google Assistant that provide extended functionality. Interface The actions platform supports "direct" a ...
", a developer platform for the Google Assistant. Actions on Google allows 3rd party developers to build apps for Google Assistant. In March 2017, Google added new tools for developing on Actions on Google to support the creation of games for Google Assistant. Originally limited to the
Google Home Google Nest, previously named Google Home, is a line of smart speakers developed by Google under the Google Nest brand. The devices enable users to speak voice commands to interact with services through Google Assistant, the company's virtual ...
smart speaker, Actions on Google was made available to Android and iOS devices in May 2017, at which time Google also introduced an app directory or
application directory An application directory is a grouping of software Object file, code, help files and resources that together comprise a complete Software package (installation), software package but are presented to the user as a single object. They are currentl ...
for overview of compatible products and services. To incentivize developers to build Actions, Google announced a competition, in which first place won tickets to Google's 2018
developer conference A hackathon (also known as a hack day, hackfest, datathon or codefest; a portmanteau of hacking and marathon) is an event where people engage in rapid and collaborative engineering over a relatively short period of time such as 24 or 48 hours. Th ...
, $10,000, and a walk-through of Google's campus, while second place and third place received $7,500 and $5,000, respectively, and a Google Home. In April 2017, a software development kit (SDK) was released, allowing third-party developers to build their own hardware that can run the Google Assistant. It has been integrated into Raspberry Pi, cars from
Audi Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide. ...
and
Volvo The Volvo Group ( sv, Volvokoncernen; legally Aktiebolaget Volvo, shortened to AB Volvo, stylized as VOLVO) is a Swedish multinational manufacturing corporation headquartered in Gothenburg. While its core activity is the production, distributio ...
, and smart home appliances, including fridges, washers, and ovens, from companies including iRobot, LG,
General Electric General Electric Company (GE) is an American multinational conglomerate founded in 1892, and incorporated in New York state and headquartered in Boston. The company operated in sectors including healthcare, aviation, power, renewable ene ...
, and
D-Link D-Link Corporation is a Taiwanese multinational networking equipment manufacturing corporation headquartered in Taipei, Taiwan. It was founded in March 1986 in Taipei as ''Datex Systems Inc.'' History D-Link Corporation changed its name fr ...
. Google updated the SDK in December 2017 to add several features that only the Google Home smart speakers and Google Assistant smartphone apps had previously supported. The features include: *Third-party device makers can incorporate their own "Actions on Google" commands for their respective products *Text-based interactions and many languages *Users can set a precise geographic location for the device to enable improved location-specific queries. On May 2, 2018, Google announced a new program that focuses on investing in the future of Google Assistant through early-stage startups. Their focus was to build an environment where developers could build richer experiences for their users. This includes startups that broaden Assistant's features, are building new hardware devices, or simply differentiating in different industries.


Voices

Google Assistant launched using the voice of Kiki Baessell for the American female voice, the same actress for the Google Voice voicemail system since 2010. From 2016 until present day, the Assistant's default voice is portrayed by Antonia Flynn. On October 11, 2019, Google announced that
Issa Rae Jo-Issa Rae Diop (born January 12, 1985), credited professionally as Issa Rae, is an American actress, writer, producer, and comedian. Rae first garnered attention for her work on the YouTube web series ''Awkward Black Girl''. Since 2011, Rae h ...
had been added to Google Assistant as an optional voice, which could be enabled by the user by saying "Okay, Google, talk like Issa". Although, as of April 2022, Google Assistant response with "Sorry, that voice isn't available anymore, but you can try out another by asking me to change voices", if the command is given.


Interaction

Google Assistant, in the nature and manner of Google Now, can search the Internet, schedule events and alarms, adjust hardware settings on the user's device, and show information from the user's Google account. Unlike Google Now, however, the Assistant can engage in a two-way conversation, using Google's
natural language processing Natural language processing (NLP) is an interdisciplinary subfield of linguistics, computer science, and artificial intelligence concerned with the interactions between computers and human language, in particular how to program computers to proc ...
algorithm. Search results are presented in a card format that users can tap to open the page. In February 2017, Google announced that users of Google Home would be able to shop entirely by voice for products through its
Google Express Google Express, formerly Google Shopping Express, was a service from Google.Sarah Perez"Google Shopping Express Expands To More Cities, Rebrands As Google Express", '' TechCrunch'', October 14, 2014 At Google Marketing Live in May 2019, Google ...
shopping service, with products available from
Whole Foods Market Whole Foods Market IP, Inc., a subsidiary of Amazon, is an upscale American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A ...
,
Costco Costco Wholesale Corporation ( doing business as Costco Wholesale and also known simply as Costco) is an American multinational corporation which operates a chain of membership-only big-box retail stores (warehouse club). As of 2022, Costc ...
,
Walgreens Walgreen Company, d/b/a Walgreens, is an American company that operates the second-largest pharmacy store chain in the United States behind CVS Health. It specializes in filling prescriptions, health and wellness products, health information, a ...
, PetSmart, and Bed Bath & Beyond at launch, and other retailers added in the following months as new partnerships were formed. Google Assistant can maintain a shopping list; this was previously done within the notetaking service Google Keep, but the feature was moved to
Google Express Google Express, formerly Google Shopping Express, was a service from Google.Sarah Perez"Google Shopping Express Expands To More Cities, Rebrands As Google Express", '' TechCrunch'', October 14, 2014 At Google Marketing Live in May 2019, Google ...
and the Google Home app in April 2017, resulting in a severe loss of functionality. In May 2017, Google announced that the Assistant would support a keyboard for typed input and visual responses, support identifying objects and gather visual information through the device's camera, and support purchasing products and sending money. Through the use of the keyboard, users can see a history of queries made to the Google Assistant, and edit or delete previous inputs. The Assistant warns against deleting, however, due to its use of previous inputs to generate better answers in the future. In November 2017, it became possible to identify songs currently playing by asking the Assistant. The Google Assistant allows users to activate and modify vocal
shortcut Shortcut may refer to: Navigation * Rat running or shortcut, a minor-road alternative to a signposted route * File shortcut, a handle which allows the user to find a file or resource located in a different directory or folder on a computer * Key ...
commands in order to perform actions on their device (both Android and iPad/iPhone) or configuring it as a hub for
home automation Home automation or domotics is building automation for a home, called a smart home or smart house. A home automation system will monitor and/or control home attributes such as lighting, climate, entertainment systems, and appliances. It m ...
. This feature of the
speech recognition Speech recognition is an interdisciplinary subfield of computer science and computational linguistics that develops methodologies and technologies that enable the recognition and translation of spoken language into text by computers with the ...
is available in English, among other languages. In July 2018, the Google Home version of Assistant gained support for multiple actions triggered by a single vocal shortcut command. At the annual I/O developers conference on May 8, 2018, Google's
SEO Seo or SEO may refer to: * Search engine optimization, the process of improving the visibility of a website or a web page in search engines Organisations * SEO Economic Research, a scientific institute * Spanish Ornithological Society (''Soci ...
announced the addition of six new voice options for the Google Assistant, one of which being John Legend's. This was made possible by WaveNet, a voice synthesizer developed by DeepMind, which significantly reduced the amount of audio samples that a voice actor was required to produce for creating a voice model. However, John Legend's Google Assistant cameo voice was discontinued on March 23, 2020. In August 2018, Google added bilingual capabilities to the Google Assistant for existing supported languages on devices. Recent reports say that it may support multilingual support by setting a third default language on Android Phone. Speech-to-Text can recognize commas, question marks, and periods in transcription requests. In April 2019, the most popular
audio game An audio game is an electronic game played on a device such as a personal computer. It is similar to a video game save that there is audible and tactile feedback but not visual. Audio games originally started out as 'blind accessible'-games ...
s in the Assistant, Crystal Ball and Lucky Trivia, have had the biggest voice changes in the application's history. The voice in the assistant has been able to add expression to the games. For instance, in the Crystal Ball game, the voice would speak slow and soft during the intro and before the answer is revealed to make the game more exciting and in the Lucky Trivia game, the voice would become excitable like a game show host. In the British accent voice of Crystal Ball, the voice would say the word 'probably' in a downwards slide like she's not too sure. The games used the text to speech voice which makes the voice more robotic. In May 2019 however, it turned out to be a bug in the speech API that caused the games to lose the studio-quality voices. These audio games were fixed in May 2019. On December 12, 2019, Google rolled out its interpreter mode for iOS and Android Google Assistant smartphone apps. Interpreter mode allows Google Assistant to translate conversations in real time and was previously only available on Google Home smart speakers and displays. Google Assistant won the 2020 Webby Award for Best User Experience in the category: Apps, Mobile & Voice. On March 5, 2020, Google rolled out its article-reading feature on Google Assistant that read webpages aloud in 42 different languages. On October 15, 2020, Google announced a new ‘hum to search' function to allow users to find a song by simply humming, whistling or singing the song. According to Google, when a user hums a melody to search, the machine learning models will automatically convert the audio into a number-based sequence, which represents the song's melody.


Google Duplex

In May 2018, Google revealed Duplex, an extension of the Google Assistant that allows it to carry out natural conversations by mimicking human voice, in a manner not dissimilar to
robocall A robocall is a phone call that uses a computerized autodialer to deliver a pre-recorded message, as if from a robot. Robocalls are often associated with political and telemarketing phone campaigns, but can also be used for public service or em ...
ing. The assistant can autonomously complete tasks such as calling a hair salon to book an appointment, scheduling a restaurant reservation, or calling businesses to verify holiday store hours. While Duplex can complete most of its tasks fully autonomously, it is able to recognize situations that it is unable to complete and can signal a human operator to finish the task. Duplex was created to speak in a more natural voice and language by incorporating
speech disfluencies A speech disfluency, also spelled speech dysfluency, is any of various breaks, irregularities, or non-lexical vocables which occur within the flow of otherwise fluent speech. These include "false starts", i.e. words and sentences that are cut of ...
such as
filler words In linguistics, a filler, filled pause, hesitation marker or planner is a sound or word that participants in a conversation use to signal that they are pausing to think but are not finished speaking.Juan, Stephen (2010).Why do we say 'um', 'er' ...
like "hmm" and "uh" and using common phrases such as "mhm" and "gotcha", along with more human-like intonation and response latency. Duplex is currently in development and had a limited release in late 2018 for Google Pixel users. During the limited release, Pixel phone users in Atlanta, New York, Phoenix, and San Francisco were only able to use Duplex to make restaurant reservations. As of October 2020, Google has expanded Duplex to businesses in eight countries.


Criticism

After the announcement, concerns were made over the ethical and societal questions that
artificial intelligence Artificial intelligence (AI) is intelligence—perceiving, synthesizing, and inferring information—demonstrated by machines, as opposed to intelligence displayed by animals and humans. Example tasks in which this is done include speech ...
technology such as Duplex raises. For instance, human operators may not notice that they are speaking with a digital robot when conversing with Duplex, which some critics view as unethical or deceitful. Concerns over privacy were also identified, as conversations with Duplex are recorded in order for the virtual assistant to analyze and respond. Privacy advocates have also raised concerns of how the millions of vocal samples gathered from consumers are fed back into the algorithms of virtual assistants, making these forms of AI smarter with each use. Though these features individualize the user experience, critics are unsure about the long term implications of giving "the company unprecedented access to human patterns and preferences that are crucial to the next phase of artificial intelligence". While transparency was referred to as a key part to the experience when the technology was revealed, Google later further clarified in a statement saying, "We are designing this feature with disclosure built-in, and we'll make sure the system is appropriately identified." Google further added that, in certain jurisdictions, the assistant would inform those on the other end of the phone that the call is being recorded.


Reception

'' PC World'''s Mark Hachman gave a favorable review of the Google Assistant, saying that it was a "step up on Cortana and Siri." Digital Trends called it "smarter than Google Now ever was".


Criticism

In July 2019 Belgian public broadcaster VRT NWS published an article revealing that third-party contractors paid to transcribe audio clips collected by Google Assistant listened to sensitive information about users. Sensitive data collected from Google Home devices and Android phones included names, addresses, and other private conversations after mistaken hotword triggering, such as business calls or bedroom conversations. From more than 1000 recordings analyzed, 153 were recorded without 'Okay Google' command. Google officially acknowledged that 0.2% of recordings are being listened to by language experts to improve Google's services. On August 1, 2019, Germany's Hamburg Commissioner for Data Protection and Freedom of Information has initiated an administrative procedure to prohibit Google from carrying out corresponding evaluations by employees or third parties for the period of three months to provisionally protect the rights of privacy of data subjects for the time being, citing GDPR. A Google spokesperson stated that Google paused “language reviews” in all European countries while it investigated recent media leaks.


See also

*
Amazon Alexa Amazon Alexa, also known simply as Alexa, is a virtual assistant technology largely based on a Polish speech synthesiser named Ivona, bought by Amazon in 2013. It was first used in the Amazon Echo smart speaker and the Echo Dot, Echo Studio ...
* Bixby * Cortana *
Home automation Home automation or domotics is building automation for a home, called a smart home or smart house. A home automation system will monitor and/or control home attributes such as lighting, climate, entertainment systems, and appliances. It m ...
(Smart Home) *
Internet of things The Internet of things (IoT) describes physical objects (or groups of such objects) with sensors, processing ability, software and other technologies that connect and exchange data with other devices and systems over the Internet or other com ...
(IoT) * Mycroft (software) * Siri *
Smart device A smart device is an electronic device, generally connected to other devices or networks via different wireless protocols (such as Bluetooth, Zigbee, near-field communication, Wi-Fi, LiFi, or 5G) that can operate to some extent interactively a ...
s *
Speech recognition Speech recognition is an interdisciplinary subfield of computer science and computational linguistics that develops methodologies and technologies that enable the recognition and translation of spoken language into text by computers with the ...
* Voice user interface


References


External links

*
Google Assistant Supported Languages

Google Assistant for Developers
* * {{Intelligent personal assistant software Android (operating system) Assistant Natural language processing software Virtual assistants