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Goodnites (formerly Pull-Ups Goodnites; known as DryNites in the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and No ...
and most markets outside of
North America North America is a continent in the Northern Hemisphere and almost entirely within the Western Hemisphere. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and the C ...
) are
diapers A diaper /ˈdaɪpə(r)/ ( American and Canadian English) or a nappy (Australian English, British English, and Hiberno-English) is a type of underwear that allows the wearer to urinate or defecate without using a toilet, by absorbing or con ...
designed for managing bedwetting. Goodnites are produced by
Kimberly-Clark Kimberly-Clark Corporation is an American multinational personal care corporation that produces mostly paper-based consumer products. The company manufactures sanitary paper products and surgical & medical instruments. Kimberly-Clark brand n ...
. The product has also been seen titled as Huggies Goodnites on official
Huggies Huggies is an American company that sells disposable diapers and baby wipes that is marketed by Kimberly-Clark. Huggies were first test marketed in 1968, then introduced to the public in 1978 to replace the Kimbies brand. Products Huggies car ...
branded webpages. Goodnites are designed to be worn to bed in order to prevent wetting of the sheets and
pajamas Pajamas (American English, US) or pyjamas (English in the Commonwealth of Nations, Commonwealth) (), sometimes colloquially shortened to PJs, jammies, jam-jams, or in South Asia night suits, are several related types of clothing worn as night ...
in case of an
accident An accident is an unintended, normally unwanted event that was not directly caused by humans. The term ''accident'' implies that nobody should be blamed, but the event may have been caused by unrecognized or unaddressed risks. Most researche ...
. Goodnites are pull-up style rather than tab-style to make it easier for the wearer to change their own diaper and to reduce the chance of stigma associated with having to wear diapers by making the experience more similar to wearing underwear. Goodnites constitute the middle level of Kimberly-Clark's line of disposable diapers, being targeted at children, teens and young adults. The company also produces
Huggies Huggies is an American company that sells disposable diapers and baby wipes that is marketed by Kimberly-Clark. Huggies were first test marketed in 1968, then introduced to the public in 1978 to replace the Kimbies brand. Products Huggies car ...
diapers for babies, Pull-Ups
training pants Training pants are undergarments used by incontinent people, typically young children, as an aid for toilet training. They are intended to be worn in between the transition between wearing diapers but before they are ready to wear regular underpa ...
for toddlers undergoing
toilet training Toilet training (also potty training or toilet learning) is the process of training someone, particularly a toddler or infant, to use the toilet for urination and defecation. Attitudes toward training in recent history have fluctuated substantial ...
, Poise pads for adult women, and Depend incontinence products for adults in general.


Product History


Early Designs

Prior to 2004, Goodnites were unisex, plain-white pull-ups with only a faux tag printed on the back. The original Goodnites were released in 1994. They came in two sizes: medium (45-65 lbs) and large (65-85 lbs). In 1999, Kimberly-Clark introduced a new extra-large size (85 lbs-125 lbs and up).


Big Changes

In 2001, a "Cloth-Like Cover" replaced the previous cover. In 2003, Kimberly-Clark introduced the "Trim-Fit" style (a drastic reduction in padding thickness and the overall size of the pull-up). In 2004, Kimberly-Clark introduced gender-specific Goodnites with absorbency zoned for boys and girls. Medium Goodnites became small/medium and were designed to fit kids 38-65 pounds. Large and extra large Goodnites were combined into large/extra-Large for kids from 60-125+ pounds (Height for healthy weight of 125 pounds is 4' 11" up to 5' 8" (The CDC states that the Average Height for Men is 69in or 5' 9" with an average waist size of 40.3in while the Average for Women is 63.6in or 5' 3.6" with the average waist size of 38.7in)). The small/medium size is the equivalent of size 4-8 underwear (Size 8 US is 23.5in Waist). The large/extra-large size is equivalent to size 8-14 underwear (Size 14 US is 27in Waist). In 2017, a new extra-small size was introduced for both boys and girls. It fits clothing sizes 3-5 and is designed for children weighing 28-45 lbs. In 2019, Goodnites has updated the logo online and is stating "New Look, Coming Soon The same protection you trust, with brand new packaging!" In early 2021, Kimberly-Clark adjusted the sizing of Goodnites and introduced a new extra-large size, intended for those with kids' underwear size 14 to 20 as well as adult sizes up to a 6 waist (corresponding to up to a waist) and weight from 95–140 pounds or more (43-63+ kilograms), which are partially aimed toward teenagers and young adults. Extra-small now ranges range from 28-43 pounds (13-20 kilograms) and small/medium at 43-68 pounds (20-31 kilograms), or underwear size 4 to 8. The previous large/extra-large size was downgraded to large and revised to be recommended for underwear sized 8 to 12 or weighing 68-95 pounds (31-43 kilograms).


Effectiveness

In a study published in the Bulletin of Pediatric Health, Goodnites and similar bedwetting underpants were analyzed for effectiveness in relieving
social anxiety Social anxiety is the anxiety and fear specifically linked to being in social settings (i.e., interacting with others). Some categories of disorders associated with social anxiety include anxiety disorders, mood disorders, autism spectrum disorde ...
related to bedwetting for boys ages 7 to 13 and for girls ages 5 to 15. Nearly five-hundred boys who wore diapers on a nightly-basis were compared to a control group experiencing the same problem but did not wear diapers to bed. 625 girls who wore diapers on a nightly-basis were compared to a control group experiencing the same problem but did not wear diapers to bed. The study found, predictably, that nearly all of the children were fearful of being discovered by their peers, while 48% of the 7-to-10-year-olds and 81% of the 11-to-13-year-olds described Goodnites, in particular, being "a little" or "very babyish." Despite these statistics, 60% said they would not go to bed without them. Asked about what they feared upon "discovery," the top worries were verbal teasing (89%) and loss of friends (61%) followed closely by physical bullying (gaining bullies, being beaten up by a peer, given wedgies, swirlies, or other kinds of playground bullying) 57%, and being compared to a baby (51%). Actual incidences of bullying due to bedwetting were found to be higher among the wearers than in the control, leading the study's author to conclude that the Goodites and similar products did successfully add to the wearers' confidence, so that they engaged more in what was dubbed for the purposes of the study "risky behavior" (e.g. going to sleepovers, participation in camping trips); 17% of the experimental group reported bullying, while only 11% of the control reported bullying.


Goodnites Bed Mats

Goodnites released Goodnites Bed Mats in April 2012. They can be used to protect the mattress from bedwetting accidents. These are made more for that occasional bedwetter. For a person who wets maybe once a week, the Goodnite would be wasted after two nights of wearing. These protect the mattress in the event of an accident. Goodnites Bed Mats feature
adhesive Adhesive, also known as glue, cement, mucilage, or paste, is any non-metallic substance applied to one or both surfaces of two separate items that binds them together and resists their separation. The use of adhesives offers certain advant ...
to allow them to stick to the bed.


Goodnites Inserts

In 2019, Goodnites introduced inserts for boys who experience minor leakage while sleeping. They fit inside underwear briefs and are one size fits most. They are not recommended for heavy to complete loss of bladder control or for full bedwetting accidents. In 2021, inserts for girls were introduced with similar functionality. They fit inside a standard girls' underwear brief.


Discontinued Products


Boxers & Sleep Shorts

Goodnites Boxers (for boys) and Sleep Shorts (for girls) were a product manufactured by Kimberly-Clark from 2007–2009, and distributed from 2007–2010. They were designed to look and feel like boxers. They were blue for boys and pink for girls. The outer covering was cloth-like to look like a pair of boxers. The inside was a pull-up. As of 2011, Kimberly-Clark makes no reference to this product line on the official Goodnites website.


Tru-Fit

The Tru-Fit line was a pad-and-pants system that combined an absorbent, disposable liner inside a rubberized, waterproof pair of boxer shorts. They came in 4 styles.


Competition

When they were first released, Goodnites were an
alternative Alternative or alternate may refer to: Arts, entertainment and media * Alternative (''Kamen Rider''), a character in the Japanese TV series ''Kamen Rider Ryuki'' * ''The Alternative'' (film), a 1978 Australian television film * ''The Alternative ...
to waterproof mattress pads and more expensive disposable youth diapers intended for the disabled; as a result, they lacked any direct competition. By 2000, Goodnites' primary competition consisted of
store brand A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by th ...
disposable A disposable (also called disposable product) is a product designed for a single use after which it is recycled or is disposed as solid waste. The term is also sometimes used for products that may last several months (e.g. disposable air filt ...
bedwetting diapers. In 2002,
Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational Final good, consumer goods corporation headquartered in Cincinnati, Cincinnati, Ohio, founded in 1837 by William Procter (industrialist), William Procter and James Gamble (industr ...
, Kimberly-Clark's primary competitor, introduced Luvs Sleepdrys as a direct competitor to Goodnites. Luvs Sleepdrys were discontinued in 2004, and, from 2004 to 2008, store brands were the primary form of direct competition to Goodnites. In 2008, Procter & Gamble released Pampers Underjams as another direct competitor to Goodnites. In 2020, Procter & Gamble discontinued Pampers Underjams and replaced them with Ninjamas. Currently, Goodnites' competition comes from both Ninjamas and store brand pull-ups or diapers.


References


External links


''Goodnites USA''''Goodnites English-Canada''''Goodnites French-Canada''
{{DEFAULTSORT:Goodnites Products introduced in 1994 Kimberly-Clark brands Toilet training