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Gisele Caroline Bündchen (, , born 20 July 1980) is a Brazilian fashion model. Since 2001, she has been one of the highest-paid models in the world. In 2007, Bündchen was the 16th-richest woman in the entertainment industry and earned the top spot on ''
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...
'' top-earning models list in 2012. In 2014, she was listed as the 89th-most-powerful woman in the World by ''Forbes''. ''
Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** ''Vogue Arabia'', an Arab fashion magazine ** ''Vogue Australia'', an Australian fashion magazine ** ''Vogue China'', ...
'' credited Bündchen with ending the heroin chic era of modelling in 1999. Bündchen was a
Victoria's Secret Angel Victoria's Secret is an American lingerie, clothing, and beauty retailer known for high visibility marketing and branding, starting with a popular catalog and followed by an annual fashion show with supermodels dubbed Angels. As the largest ret ...
from 1999 until 2006. She is credited with pioneering and popularizing the horse walk, a stomping movement created by a model lifting her knees high and kicking her feet to step. In 2007, Claudia Schiffer called Bündchen the only remaining supermodel. Bündchen has appeared on more than 1,200 magazine covers. Bündchen was nominated for Choice Movie Female Breakout Star and for Choice Movie Villain at the 2005
Teen Choice Awards The Teen Choice Awards is an annual awards show that airs on the Fox television network. The awards honor the year's biggest achievements in music, film, sports, television, fashion, social media, and more, voted by viewers living in the United ...
for her supporting role in ''
Taxi A taxi, also known as a taxicab or simply a cab, is a type of vehicle for hire with a driver, used by a single passenger or small group of passengers, often for a non-shared ride. A taxicab conveys passengers between locations of their choic ...
'' (2004). She had a supporting role in '' The Devil Wears Prada'' (2006) and was the
executive producer Executive producer (EP) is one of the top positions in the making of a commercial entertainment product. Depending on the medium, the executive producer may be concerned with management accounting or associated with legal issues (like copyrights ...
of an educational environmental cartoon, ''Gisele & the Green Team'', in 2010 to 2011. In 2016, she appeared in the
Emmy Award The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...
-winning documentary series '' Years of Living Dangerously'', in the episode "Fueling the Fire". Bündchen's charitable endeavors include
Save the Children The Save the Children Fund, commonly known as Save the Children, is an international non-governmental organization established in the United Kingdom in 1919 to improve the lives of children through better education, health care, and economic ...
,
Red Cross The International Red Cross and Red Crescent Movement is a Humanitarianism, humanitarian movement with approximately 97 million Volunteering, volunteers, members and staff worldwide. It was founded to protect human life and health, to ensure re ...
and Doctors Without Borders. She has been a Goodwill Ambassador for the United Nations Environment Program since 2009.


Family and early life

Born in Horizontina,
Rio Grande do Sul Rio Grande do Sul (, , ; "Great River of the South") is a state in the southern region of Brazil. It is the fifth-most-populous state and the ninth largest by area. Located in the southernmost part of the country, Rio Grande do Sul is border ...
, Bündchen is a sixth-generation German Brazilian, born to Vânia (
née A birth name is the name of a person given upon birth. The term may be applied to the surname, the given name, or the entire name. Where births are required to be officially registered, the entire name entered onto a birth certificate or birth re ...
Nonnenmacher), a bank clerk pensioner, and Valdir Bündchen, a sociologist and writer. Her grandfather, Walter Bündchen, once served as mayor of Horizontina. She grew up with five sisters, Raquel, Graziela, Gabriela, Rafaela and her
fraternal twin Twins are two offspring produced by the same pregnancy.MedicineNet > Definition of TwinLast Editorial Review: 19 June 2000 Twins can be either ''monozygotic'' ('identical'), meaning that they develop from one zygote, which splits and forms two ...
, Patrícia. The family was
Catholic The Catholic Church, also known as the Roman Catholic Church, is the largest Christian church, with 1.3 billion baptized Catholics worldwide . It is among the world's oldest and largest international institutions, and has played a ...
. Although her parents speak German and Bündchen learned German in school, she no longer speaks the language. Bündchen speaks Portuguese, English, Italian, Spanish, and some French. Bündchen aspired to be a
volleyball Volleyball is a team sport in which two teams of six players are separated by a net. Each team tries to score points by grounding a ball on the other team's court under organized rules. It has been a part of the official program of the Sum ...
player, but in 1993 her mother enrolled her and sisters Patrícia and Gabriela in a modelling course to teach them confidence and better posture. After the course ended, the girls were rewarded by a trip to
Curitiba Curitiba () is the capital and largest city in the state of Paraná in Brazil. The city's population was 1,948,626 , making it the eighth most populous city in Brazil and the largest in Brazil's South Region. The Curitiba Metropolitan area ...
,
São Paulo São Paulo (, ; Portuguese for ' Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaW ...
and
Rio de Janeiro Rio de Janeiro ( , , ; literally 'River of January'), or simply Rio, is the capital of the state of the same name, Brazil's third-most populous state, and the second-most populous city in Brazil, after São Paulo. Listed by the GaWC as a b ...
, where she was discovered by Elite Model Management at a shopping mall. Bündchen was placed second in a national contest, Elite Model Look, that was then known as Look of the Year. In 1995, Bündchen moved to São Paulo to launch her modelling career. She debuted at
New York Fashion Week New York Fashion Week (NYFW), held in February and September of each year, is a semi-annual series of events in Manhattan typically spanning 7–9 days when international fashion collections are shown to buyers, the press, and the general pub ...
in 1996.


Career


1997–2000: Career beginnings

In 1997, Bündchen was rejected 42 times in London before being cast in an Alexander McQueen runway show in 1998. In 1998, Bündchen posed for
Missoni Missoni is an Italian luxury fashion house based in Varese, and known for its colorful knitwear designs. The company was founded by Ottavio ("Tai") and Rosita Missoni in 1953. History Early beginnings The business was founded in 1953, when O ...
, Chloé,
Dolce & Gabbana Dolce & Gabbana (), also known by initials D&G, is an Italian luxury fashion house founded in 1985 in Legnano by Italian designers Domenico Dolce and Stefano Gabbana. The house specializes in ready-to-wear, handbags, accessories, and cos ...
, Valentino, Gianfranco Ferré, Ralph Lauren, and
Versace Gianni Versace S.r.l. (), usually referred to as Versace ( ), is an Italian luxury fashion company founded by Gianni Versace in 1978 known for flashy prints and bright colors. The company produces Italian-made ready-to-wear and accessories, as ...
campaigns. She appeared on the cover of ''
Vogue Paris The French edition of ''Vogue'' magazine, formerly called ''Vogue Paris'', is a fashion magazine that has been published since 1920. History 1920–54 The French edition of ''Vogue'' was first issued on 15 June 1920, the first editor-in-chief b ...
'', her first cover of ''British Vogue'', and ''
i-D ''i-D'' is a British bimonthly magazine published by Vice Media, dedicated to fashion, music, art and youth culture. ''i-D'' was founded by designer and former '' Vogue'' art director Terry Jones in 1980. The first issue was published in the fo ...
'', which featured her on its cover, profiling "A Girl Called Gisele". Dissatisfied with Elite Model Management's work environment, Bündchen signed with IMG Models in 1999. Bündchen's first U.S ''Vogue'' cover, where ''Vogue'' announced Bündchen was "the return of the sexy model", was the first of three ''Vogue'' covers for her in 1999. In November she appeared in a group ''Vogue'' cover with
Kate Moss Katherine Ann Moss (born 16 January 1974) is a British model. Arriving at the end of the "supermodel era", Moss rose to fame in the early 1990s as part of the heroin chic fashion trend. Her collaborations with Calvin Klein brought her to fas ...
, Amber Valletta, Christy Turlington, Iman,
Lauren Hutton Lauren Hutton (born Mary Laurence Hutton; November 17, 1943) is an American model and actress. Born and raised in the southern United States, Hutton relocated to New York City in her early adulthood to begin a modeling career. Though she was ini ...
, Naomi Campbell, Stephanie Seymour, Claudia Schiffer, Lisa Taylor, Paulina Porizkova, Carolyn Murphy, and
Patti Hansen Patricia Alvine Hansen (born March 17, 1956) is an American model and actress. Biography Early life and career Hansen, who is of Norwegian ancestry, was born and raised in Tottenville, Staten Island, New York City, the youngest of six children ...
, and appeared in a solo U.S. ''Vogue'' cover in December. Bündchen won the VH1/''Vogue'' Model of the Year in 1999. After Bündchen appeared in five major campaigns at age 18, '' New York'' magazine editor Sally Singer deemed her an "über" model. She became the fourth model to appear on the cover of ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its ...
'' magazine when she was named "The Most Beautiful Girl in the World" in 2000. In 2000, ''
Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** ''Vogue Arabia'', an Arab fashion magazine ** ''Vogue Australia'', an Australian fashion magazine ** ''Vogue China'', ...
''s online encyclopedia of models called Bündchen the world's hottest model and called Bündchen "the Brazilian bombshell".


2000–2009: Modelling breakthrough, international success, and acting debut

In 2000, Bündchen appeared on 37 international ''Vogue'' covers, including three in the American edition. In January 2000, Bündchen was featured on the covers of the U.S. and British editions of ''Vogue''. For spring 2000 fashion week, she opened shows for
Marc Jacobs Marc Jacobs (born April 9, 1963) is an American fashion designer. He is the head designer for his own fashion label, Marc Jacobs, and formerly Marc by Marc Jacobs, a diffusion line, which was produced for approximately 15 years, before it was ...
,
Michael Kors Michael David Kors (born Karl Anderson Jr. August 9, 1959) is an American fashion designer. He is the chief creative officer of his brand, Michael Kors, which sells men's and women's ready-to-wear, accessories, watches, jewelry, footwear, and f ...
, Dolce & Gabbana,
Christian Dior Christian Ernest Dior (; 21 January 1905 – 24 October 1957) was a French fashion designer, best known as the founder of one of the world's top fashion houses, Christian Dior SE, which is now owned by parent company LVMH. His fashion houses ...
, and Valentino in New York, Milan and Paris. From 1998 to 2003, Bündchen was in 11 consecutive Dolce & Gabbana fashion campaigns. From 2006 to 2009 she became the face of Dolce & Gabbana's fragrance "The One". Bündchen retired from the runway after signing a five-year contract with Victoria's Secret. In 2000, Bündchen wore Victoria's Secret's Red Hot Fantasy Bra worth $15 million and listed in ''Guinness World Records'' as the most expensive lingerie ever created. Bündchen modelled the Sexy Splendor Fantasy Bra in 2005, the second-most expensive bra valued at $12.5 million. In 2004, she appeared on a group U.S. ''Vogue'' cover, with
Daria Werbowy Daria Werbowy (born 19 November 1983) is a Canadian retired fashion model born in Poland. She became a spokesmodel for the French beauty brand Lancôme in 2005. According to '' Forbes'', Werbowy has appeared on over 50 international ''Vogue'' ...
, Natalia Vodianova,
Isabeli Fontana Isabeli Bergossi Fontana (born 4 July 1983) is a Brazilian model known for her work with brands like Victoria's Secret. Early life Fontana was born in Curitiba, Paraná, Brazil, to Maribel Bergossi and Antonio Carlos Fontana. She is of Italian ...
,
Karolina Kurkova Karolina may refer to: People *Karolina (name) Karolina, Karolína or Karolīna is a feminine given name. Karolina is a Croatian, Danish, Faroese, Finnish, German, Hungarian, Lithuanian, Macedonian, Norwegian, Polish, Russian, Slovene, a ...
,
Liya Kebede Liya Kebede ( am, ሊያ ከበደ; born 1 March 1978) is an Ethiopian-born model, maternal health advocate, clothing designer, and actress. She has appeared on the cover of '' Vogue'' three times. Kebede has served as the WHO's Ambassador for ...
, Hana Soukupova,
Gemma Ward Gemma Louise Ward is an Australian model and actress. Born in Perth, Western Australia, Ward was first scouted at the age of 14, and made her Australian Fashion Week debut aged 15. She later became the youngest model to appear on the cover of th ...
, and
Karen Elson Karen Jill Elson (born 15 January 1979) is an English model and singer-songwriter. Early life and education Elson was born in Oldham, Greater Manchester, and attended North Chadderton School as a child. She has a fraternal twin sister, film ...
. Bündchen appeared on the covers of '' W'', '' Allure'', '' GQ'', ''
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...
'', ''
Marie Claire ''Marie Claire'' is a French international monthly magazine first published in France in 1937, followed by the United Kingdom in 1941. Since then various editions are published in many countries and languages. The feature editions focus on wo ...
'', ''
Time Time is the continued sequence of existence and event (philosophy), events that occurs in an apparently irreversible process, irreversible succession from the past, through the present, into the future. It is a component quantity of various me ...
'', ''
Vanity Fair Vanity Fair may refer to: Arts, entertainment and media Literature * Vanity Fair, a location in '' The Pilgrim's Progress'' (1678), by John Bunyan * ''Vanity Fair'' (novel), 1848, by William Makepeace Thackeray * ''Vanity Fair'' (magazines), the ...
'', ''
Esquire Esquire (, ; abbreviated Esq.) is usually a courtesy title. In the United Kingdom, ''esquire'' historically was a title of respect accorded to men of higher social rank, particularly members of the landed gentry above the rank of gentlema ...
'', and in the Pirelli Calendar. Bündchen co-starred with
Queen Latifah Dana Elaine Owens (born March 18, 1970), known professionally as Queen Latifah, is an American rapper, actress, and singer. Born in Newark, New Jersey, she signed with Tommy Boy Records in 1989 and released her debut album ''All Hail the Que ...
and
Jimmy Fallon James Thomas Fallon (born September 19, 1974) is an American comedian, television host, actor, and writer. He is known for his work in television as a cast member on '' Saturday Night Live'' and as the host of the late-night talk show ''The To ...
in the 2004 remake of ''
Taxi A taxi, also known as a taxicab or simply a cab, is a type of vehicle for hire with a driver, used by a single passenger or small group of passengers, often for a non-shared ride. A taxicab conveys passengers between locations of their choic ...
'', and Bündchen played Serena in '' The Devil Wears Prada'' in 2006. In 2007,
Mario Testino Mario Eduardo Testino Silva OBE HonFRPS (born 30 October 1954) is a Peruvian fashion and portrait photographer. His work has featured internationally in magazines such as ''Vogue, V Magazine,'' ''Vanity Fair'' and '' GQ.'' He has also crea ...
photographed Bündchen for the cover of ''Vanity Fair''s style issue. In 2008, she appeared on the controversial cover of ''Vogue'' with NBA player
LeBron James LeBron Raymone James Sr. (; born December 30, 1984) is an American professional basketball player for the Los Angeles Lakers of the National Basketball Association (NBA). Nicknamed "King James", he is widely considered one of the greatest p ...
. The cover was criticized for perpetuating racial stereotypes after James bared his teeth in a perceived gorilla-type pose. ''Forbes'' listed Bündchen as No. 53 on their 2007 list of the most powerful celebrities. In 2010, Bündchen's flip-flop line for Ipanema sold more than 250 million pairs for an estimated $197 million. In May 2007, Bündchen ended her contract with Victoria's Secret. In her memoir, ''Lessons: My Path to a Meaningful Life'', Bündchen said she left Victoria's Secret because she was uncomfortable being photographed in lingerie. In August 2008, the ''
New York Daily News The New York ''Daily News'', officially titled the ''Daily News'', is an American newspaper based in Jersey City, NJ. It was founded in 1919 by Joseph Medill Patterson as the ''Illustrated Daily News''. It was the first U.S. daily printed in ...
'' named Bündchen as the one of the most powerful people in the fashion world.


2009–2011: Continued success

''
The Independent ''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publish ...
'' referred to Bündchen the biggest star in fashion history in May 2009. In April 2010, Bündchen appeared on the cover of American ''Vogue'' for the 11th time. Bündchen closed
Balenciaga Balenciaga SA ( ) is a luxury fashion house founded in 1919 by the Spanish designer Cristóbal Balenciaga in San Sebastian, Spain. Balenciaga produces ready-to-wear, footwear, handbags, and accessories and licenses its name and branding to C ...
's 2010 show in a surprise appearance. In 2011, ''CEOWorld Magazine'' ranked Bündchen among their Top Accomplished Women Entertainers. She was ranked No. 95 in ''
FHM ''FHM'' (For Him Magazine) is a British multinational men's lifestyle magazine that was published in several countries. Its master edition contained features such as the ''FHM'' 100 Sexiest Women in the World, which has featured models, actres ...
'' magazine's 100 Sexiest Women in the World 2011. In 2007, Bündchen was named by ''Forbes'' as the World's Richest Supermodel. On 11 April 2008, a black-and-white photo of Bündchen shot by
Irving Penn Irving Penn (June 16, 1917October 7, 2009) was an American photographer known for his fashion photography, portraits, and still lifes. Penn's career included work at ''Vogue'' magazine, and independent advertising work for clients including Iss ...
was auctioned for $193,000. By 2010, Bündchen had appeared on two ''Vogue Shape'' issue covers, more than any other celebrity or model. She ranked No. 45 in the 2011 FHM Australia list of 100 Sexiest Women in the World. In 2011, ''
Men's Health ''Men's Health'' (''MH''), published by Hearst, is the world's largest men's magazine brand, with 35 editions in 59 countries. It is also the best-selling men's magazine on U.S. newsstands. Started as a men's health magazine by Rodale, Inc. ...
'' named Bündchen as No. 25 of the 100 Hottest Women of All Time. Bündchen closed the 2011 Givenchy spring-summer fashion show in a surprise appearance during Paris Fashion Week. That year, Bündchen launched eco-friendly Sejaa Pure Skincare, a
skin care Skin care is a range of practices that support skin integrity, enhance its appearance, and relieve skin conditions. They can include nutrition, avoidance of excessive sun exposure, and appropriate use of emollients. Practices that enhance appea ...
product line Product may refer to: Business * Product (business), an item that serves as a solution to a specific consumer problem. * Product (project management), a deliverable or set of deliverables that contribute to a business solution Mathematics * Produ ...
using all-natural ingredients. She appeared on eight ''Vogue'' covers in 2011, more than any other model or celebrity that year. Her July ''Vogue Brasil'' 2011 cover that was shot in the
Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technolog ...
sold 70,743 copies, making it the magazine's highest-selling issue. In early 2011, Procter & Gamble's
Pantene Pantene () is a brand of hair care products owned by Procter & Gamble. The product line was first introduced in Europe in 1945 by Hoffmann-La Roche, which branded the name based on panthenol as a shampoo ingredient. It was purchased by Procter & ...
shampoo sales increased 40 percent in Latin America after Bündchen started representing the product.


2012–present: Modelling campaigns and music endeavors

In spring 2012, Bündchen was featured in three spring campaigns, Versace, Givenchy, and Salvatore Ferragamo. She became the face of Banco do Brasil's first global ad campaign in 2012. In April 2012, ''Time'' listed Bündchen on its All-Time 100 Fashion Icons list, which highlighted the most influential fashion icons since 1923. ''Vogue'' included Bündchen in its spotlight of the 10 women who had most appeared on its covers to honor the magazine's 120th anniversary in August 2012. Bündchen made 5,600 appearances in commercials in Brazil in 2012. She replaced Kate Moss as the face of David Yurman in August 2012. She was photographed by
Peter Lindbergh Peter Lindbergh (born Peter Brodbeck; 23 November 1944 – 3 September 2019) was a German fashion photographer and film director. He had studied arts in Berlin and Krefeld, and exhibited his works before graduation. In 1971, he turned to photo ...
for the fall 2012 campaign. By 2012, Bündchen had appeared on 120 ''Vogue'' covers. She holds the record for appearing on the most ''Vogue Brasil'' covers. In February 2013, Bündchen became the face of Chanel's make-up line, Les Beiges. The campaign was photographed by Mario Testino. For Louis Vuitton's spring/summer 2014 campaign, Marc Jacobs chose Bündchen,
Catherine Deneuve Catherine Fabienne Dorléac (born 22 October 1943), known professionally as Catherine Deneuve (, , ), is a French actress as well as an occasional singer, model, and producer, considered one of the greatest European actresses. She gained recogni ...
,
Sofia Coppola Sofia Carmina Coppola (; born May 14, 1971) is an American filmmaker and actress. The youngest child and only daughter of filmmakers Eleanor Coppola, Eleanor and Francis Ford Coppola, she made her film debut as an infant in her father's acclaimed ...
,
Fan Bingbing Fan Bingbing (, born 16 September 1981) is a Chinese actress. From 2013 to 2017, she was included as the highest-paid celebrity in the ''Forbes'' China Celebrity 100 list after ranking in the top 10 every year since 2006. She appeared on ''Time ...
, Caroline de Maigret and
Edie Campbell Edith Blanche Campbell (born 25 September 1990) is an English model. In 2016, she made her second appearance on the cover of British Vogue. She has been a model for Chanel, Burberry and Hermès and is also an accomplished horse rider. Career ...
as his muses. In December 2013, Bündchen became
Pantene Pantene () is a brand of hair care products owned by Procter & Gamble. The product line was first introduced in Europe in 1945 by Hoffmann-La Roche, which branded the name based on panthenol as a shampoo ingredient. It was purchased by Procter & ...
's ambassador, a deal worth $4 million per year. Bündchen released a cover of
the Kinks The Kinks were an English rock band formed in Muswell Hill, north London, in 1963 by brothers Ray and Dave Davies. They are regarded as one of the most influential rock bands of the 1960s. The band emerged during the height of British rhyt ...
" All Day and All of the Night" as a contribution to H&M's 2013 charity campaign. She contributed to H&M's 2014 charity campaign by teaming with French music producer and DJ
Bob Sinclar Christophe Le Friant (; born 10 May 1969), better known by his stage name Bob Sinclar (), is a French record producer, DJ and remixer. He is the owner of the record label Yellow Productions. Musical career A native of Paris, Le Friant began DJ ...
to record a cover of Blondie's 1979 classic " Heart of Glass", on which she was credited as Gisele. The single charted in France, Germany, Spain, Austria and Belgium. In May 2014, Bündchen was chosen as the spokeswoman for Chanel No. 5. Within the first quarter of 2014, Bündchen appeared on 17 international editions of ''
Elle ''Elle'' (stylized ''ELLE'') is a worldwide women's magazine of French origin that offers a mix of fashion and beauty content, together with culture, society and lifestyle. The title means "she" or "her" in French. ''Elle'' is considered the w ...
'', including the Brazilian, German, Italian, Canadian, Japanese and Chinese editions. Under Armour signed Bündchen to a multiyear deal in September 2014. In 2014 and 2015, Bündchen appeared in more television commercial spots than any other Brazilian celebrity in the course of one year in Brazil. Bündchen was featured in the 2015 Guinness World Record book as the model who earned the most money from June 2014 to June 2015. Bündchen's $700 Taschen book released in celebration of her 20th year career sold out in one day. By 2015, Bündchen appeared in more than 550 advertising campaigns, 2000 magazine covers, 3500 magazine editorials and 800 fashion shows. Bündchen appeared at the
Maracanã Stadium Maracanã Stadium ( pt, Estádio do Maracanã, standard Brazilian Portuguese: , local pronunciation: ), officially named Estádio Jornalista Mário Filho (), is an association football stadium in Rio de Janeiro, Brazil. The stadium is part o ...
at the
opening ceremony An opening ceremony, grand opening, or ribbon-cutting ceremony marks the official opening of a newly-constructed location or the start of an event.
of the
Summer Olympics The Summer Olympic Games (french: link=no, Jeux olympiques d'été), also known as the Games of the Olympiad, and often referred to as the Summer Olympics, is a major international multi-sport event normally held once every four years. The ina ...
in
Rio de Janeiro Rio de Janeiro ( , , ; literally 'River of January'), or simply Rio, is the capital of the state of the same name, Brazil's third-most populous state, and the second-most populous city in Brazil, after São Paulo. Listed by the GaWC as a b ...
on 5 August 2016. ''Forbes'' ranked Bündchen No. 61 on its Most Powerful Celebrities list in 2012. ''Forbes'' ranked her fourth on the World's Most Powerful Latino Celebrity list in May 2012. In 2013, she ranked No. 5 on the ''Forbes'' 10 Most Powerful Businesswomen in Brazil. In 2013, Bündchen's Ipanema sandals sold about 25 million pairs annually and accounted for more than 60 percent of shoe manufacturer
Grendene Grendene is a Brazilian company that is the world's largest manufacturer of sandals. It was founded by Alexandre Grendene Bartelle and his twin brother Pedro Grendene Bartelle. History In 1971, the Bartelle brothers, Alexandre and Pedro, began ...
's annual exports of about $250 million. In 2014, Bündchen signed a contract with Under Armour, which is reportedly on par with the endorsement compensations of professional athletes and exceeds her former
Victoria's Secret Victoria's Secret is an American lingerie, clothing, and beauty retailer known for high visibility marketing and branding, starting with a popular catalog and followed by an annual fashion show with supermodels dubbed Angels. As the largest ...
contract. In 2016, Under Armour's CEO Kevin Plank said sales for the company's women's brand had increased because of its association with Bündchen. In 2018, Gisele released her book called ''Lessons: My Path to a Meaningful Life'', which was a ''
New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' bestseller and was the best selling book for over six months in the non-fiction category in Brazil. The proceeds from her book went to support social and environmental causes. In February 2021, it was reported that Bündchen was leaving IMG Models after 22 years and that her twin sister Patricia would be taking over as her manager. In 2021, Bündchen, among other high-profile athletes and celebrities (including ex-husband Tom Brady), was a paid spokesperson for FTX, a cryptocurrency exchange. In November 2022, FTX filed for bankruptcy, wiping out billions of dollars in customer funds as well as Bündchen's personal stake in the company. She, alongside other spokespeople, is currently being sued for promoting unregistered securities through a
class-action lawsuit A class action, also known as a class-action lawsuit, class suit, or representative action, is a type of lawsuit where one of the parties is a group of people who are represented collectively by a member or members of that group. The class actio ...
. In February 2022, the U.S. 11th Circuit Court of Appeals ruled in a lawsuit against
Bitconnect Bitconnect (also spelled BitConnect and KimConnect; stylized ''bitconnect'', ticker code BCC) was an open-source cryptocurrency in 2016–2018 that was connected with a high-yield investment program, a type of Ponzi scheme. After the platform a ...
that the
Securities Act of 1933 The Securities Act of 1933, also known as the 1933 Act, the Securities Act, the Truth in Securities Act, the Federal Securities Act, and the '33 Act, was enacted by the United States Congress on May 27, 1933, during the Great Depression and after ...
extends to targeted solicitation using
social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social me ...
.


Public image

In September 2000, ''
Newsweek ''Newsweek'' is an American weekly online news magazine co-owned 50 percent each by Dev Pragad, its president and CEO, and Johnathan Davis (businessman), Johnathan Davis, who has no operational role at ''Newsweek''. Founded as a weekly print m ...
'' reported on a survey conducted by Brazilian magazine ''Capricho'', where 86 percent of Brazilian teenagers said they wanted to become fashion models. ''Capricho'' attributed the interest in modelling to Bündchen. By 2014, Bündchen was listed by ''Forbes'' as the 89th most powerful woman in the world. ''Forbes Brasil'' listed Bündchen as the No. 2 biggest Brazilian celebrity of 2015 based on media presence and influence in Brazil. In a 2006 ''
Elle ''Elle'' (stylized ''ELLE'') is a worldwide women's magazine of French origin that offers a mix of fashion and beauty content, together with culture, society and lifestyle. The title means "she" or "her" in French. ''Elle'' is considered the w ...
'' survey, more than 50 percent of American stylists asked gave Bündchen the title of the best hair in Hollywood. A February 2008 survey of more than 20,000 plastic surgeons in 84 countries revealed Bündchen was the celebrity most mentioned for patients having work done on their abdomens and hair, and the second-most mentioned celebrity in the breasts category. Bündchen was second on ''
Vanity Fair Vanity Fair may refer to: Arts, entertainment and media Literature * Vanity Fair, a location in '' The Pilgrim's Progress'' (1678), by John Bunyan * ''Vanity Fair'' (novel), 1848, by William Makepeace Thackeray * ''Vanity Fair'' (magazines), the ...
''s World's Most Beautiful poll in 2009. In January 2011, Bündchen's was the most desired female body on the ''14th Annual Famed Hottest Looks'' survey. In 2011, Bündchen was one of three women to make AskMen.com's annual "Most Desirable Women" list every year for 10 consecutive years. Bündchen is ranked No. 4 on ''Forbes Brasil''s list of the 100 most influential Brazilian celebrities. In May 2014, Bündchen was ranked No. 89 on ''Forbes'' 100 Most Powerful Women in the world, the only model on the list. In November 2014, ''Forbes Brasil'' ranked Bündchen fifth of the 25 biggest celebrities in Brazil, moving her up to second in 2015. ''Vogue Italia'' called Bündchen the "King Midas of fashion" in February 2012, saying companies that invest in her reap the awards of her representation. An Esprit public awareness campaign featuring Bündchen helped raise consumer awareness 9 percent in Germany and 19 percent in China. In 2016, Bündchen participated in ''The Beginning of Life'', a documentary about "the crucial role that the early years of children’s lives play in determining their futures successes".


Philanthropy

Since the 2000s, Bündchen's main focus has been social and environmental causes. She has also supported the
Breast Cancer Campaign Breast Cancer Campaign was a breast cancer research charity based in the United Kingdom. In 2015, Breast Cancer Campaign merged with another charity, Breakthrough Breast Cancer, to form the UK's largest breast cancer research charity - Breast ...
to educate women on how to perform a
breast self-exam Breast self-examination (BSE) is a screening method used in an attempt to detect early breast cancer. The method involves the woman herself looking at and feeling each breast for possible lumps, distortions or swelling. BSE was once promoted hea ...
.


Charitable activities

Bündchen donated $150,000 to Brazil's Zero Hunger program. She designed a limited necklace edition for ''
Harper's Bazaar ''Harper's Bazaar'' is an American monthly women's fashion magazine. It was first published in New York City on November 2, 1867, as the weekly ''Harper's Bazar''. ''Harper's Bazaar'' is published by Hearst and considers itself to be the ...
'', crafted by jewelers Gumuchian Fils, which were sold to raise money for
St. Jude Children's Research Hospital St. Jude Children's Research Hospital is a pediatric treatment and research facility located in Memphis, Tennessee. Founded in 1962, it is a 501(c)(3) designated nonprofit medical corporation which focuses on children's catastrophic diseases, par ...
. An iPod autographed by Bündchen and loaded with her personal playlist was auctioned, and proceeds were donated to Music Rising, a campaign founded in 2005, to replace lost or destroyed instruments of musicians in the Gulf Coast Region after hurricane disasters. Bündchen became the face of
American Express American Express Company (Amex) is an American multinational corporation, multinational corporation specialized in payment card industry, payment card services headquartered at 200 Vesey Street in the Battery Park City neighborhood of Lower Man ...
's
Product Red Product Red, stylized as (PRODUCT) or (PRODUCT)RED, is a licensed brand by the company Red, stylized as (RED), that seeks to engage the private sector in raising awareness and funds to help eliminate HIV/AIDS in eight African countries, namely E ...
-affiliated card in 2006. A portion of earnings from the credit card are donated to HIV/AIDS victims in Africa. In the same year she took part in the I am African fundraising campaign to make
AIDS treatment The management of HIV/AIDS normally includes the use of multiple antiretroviral drugs as a strategy to control HIV infection. There are several classes of antiretroviral agents that act on different stages of the HIV life-cycle. The use of multiple ...
accessible to all of Africa. In 2009, she appeared on 30 covers of the international issues of ''Elle'' wearing Product Red clothing and posing with products from companies that support its mission. Bündchen started The Luz Foundation in 2007, a project to empower girls and help them deal with self-esteem issues. In 2008, Bündchen auctioned a collection of diamonds to benefit the Diamond Empowerment Fund, a nonprofit organization to education initiatives in countries where diamonds are a natural resource. The collection featured the Ponahalo Diamonds which were valued at $2 million to $4 million, a 6-carat diamond ring worth $120,000–$150,000 and a 3.35-carat Sabbadini diamond ring worth $15,000–$20,000. In 2010, she donated $1.5 million to the
Red Cross The International Red Cross and Red Crescent Movement is a Humanitarianism, humanitarian movement with approximately 97 million Volunteering, volunteers, members and staff worldwide. It was founded to protect human life and health, to ensure re ...
to aid the relief effort in
Haiti Haiti (; ht, Ayiti ; French: ), officially the Republic of Haiti (); ) and formerly known as Hayti, is a country located on the island of Hispaniola in the Greater Antilles archipelago of the Caribbean Sea, east of Cuba and Jamaica, and s ...
after seeing the devastation done by the earthquake. The donation put Bündchen tied for 14th on The Giving Back Fund's list of 30 celebrities who made the largest donations to charity in 2011. In 2010, together with former president
Bill Clinton William Jefferson Clinton (né Blythe III; born August 19, 1946) is an American politician who served as the 42nd president of the United States from 1993 to 2001. He previously served as governor of Arkansas from 1979 to 1981 and again ...
, Bündchen joined the event that partnered
Pantene Pantene () is a brand of hair care products owned by Procter & Gamble. The product line was first introduced in Europe in 1945 by Hoffmann-La Roche, which branded the name based on panthenol as a shampoo ingredient. It was purchased by Procter & ...
and the Children's Safe Drinking Water Program to provide
clean water Drinking water is water that is used in drink or food preparation; potable water is water that is safe to be used as drinking water. The amount of drinking water required to maintain good health varies, and depends on physical activity level, ...
to people in need. Bündchen and Indonesian singer-songwriter
Anggun Anggun Cipta Sasmi (; born 29 April 1974), better known as Anggun C. Sasmi or more often mononymously as Anggun, is an Indonesian-born French singer-songwriter and television personality. Born in Jakarta, she began performing at the age of sev ...
announced the kick-off of the Healthy Hair for Healthy Water program at P&G's reception that was held in conjunction with the 2010
Clinton Global Initiative The Clinton Foundation (founded in 2001 as the William J. Clinton Presidential Foundation, and renamed in 2013 as the Bill, Hillary & Chelsea Clinton Foundation) is a nonprofit organization under section 501(c)(3) of the U.S. tax code. It was es ...
in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. Bündchen also attended the Brazil Foundation's 8th Annual Gala to raise funds for fighting challenges faced by poor communities in Brazil. Bündchen created an exclusive design for SIGG water bottles, with proceeds going to WaterCan NGO, a humanitarian organization in Canada that provides the poorest people in the world access to
clean water Drinking water is water that is used in drink or food preparation; potable water is water that is safe to be used as drinking water. The amount of drinking water required to maintain good health varies, and depends on physical activity level, ...
, toilets and information on
hygiene Hygiene is a series of practices performed to preserve health. According to the World Health Organization (WHO), "Hygiene refers to conditions and practices that help to maintain health and prevent the spread of diseases." Personal hygiene refer ...
. In 2020, Bündchen formed the Luz Alliance fund in partnership with the Brazil Foundation with a donation of 1,000,000 reals. The fund supports the purchase of hygiene kits, food and financial assistance to families in Brazil through eight different charitable organizations and emergency-response efforts to offset the impact of the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
. Bündchen, along with her husband Brady, partnered with Wheels Up to donate 10 million meals to
Feeding America Feeding America is a United States–based nonprofit organization that is a nationwide network of more than 200 food banks that feed more than 46 million people through food pantries, soup kitchens, shelters, and other community-based agencies. ...
for their "Meals Up" initiative and helped fund thousands of meals for Feeding Tampa Bay and The Greater Boston Food Bank to alleviate
food insecurity Food security speaks to the availability of food in a country (or geography) and the ability of individuals within that country (geography) to access, afford, and source adequate foodstuffs. According to the United Nations' Committee on World ...
. Bündchen also partnered with the "All in Challenge" by donated an experience with her at a
photo shoot A photo shoot is the process taken by creatives and models that results in a visual objective being obtained. An example is a model posing for a photographer at a studio or an outdoor location. A photo shoot is a series of images that are taken ...
in New York, with all proceeds going to Feeding America,
Meals on Wheels Meals on Wheels is a programme that delivers meals to individuals at home who are unable to purchase or prepare their own meals. The name is often used generically to refer to home-delivered meals programmes, not all of which are actually named ...
, World Central Kitchen and
No Kid Hungry Share Our Strength is a national organization working to end childhood hunger and poverty in the United States. Share Our Strength holds culinary events, solicits individual donations, and uses social media to raise funds, which are then used to ...
.


Environmental work

In 2004, after visiting an Amerindian tribe at the Xingu region in Brazil and seeing firsthand the problems those communities were facing due to
water pollution Water pollution (or aquatic pollution) is the contamination of water bodies, usually as a result of human activities, so that it negatively affects its uses. Water bodies include lakes, rivers, oceans, aquifers, reservoirs and groundwater. ...
and
deforestation Deforestation or forest clearance is the removal of a forest or stand of trees from land that is then converted to non-forest use. Deforestation can involve conversion of forest land to farms, ranches, or urban use. The most concentrated ...
, Bündchen decided she had to do something to help bring attention to social and environmental issues. She advocated for the cause and through the years she has supported different projects, especially forest and water related projects in the
Amazon rainforest The Amazon rainforest, Amazon jungle or ; es, Selva amazónica, , or usually ; french: Forêt amazonienne; nl, Amazoneregenwoud. In English, the names are sometimes capitalized further, as Amazon Rainforest, Amazon Forest, or Amazon Jungle. ...
and
Atlantic Forest The Atlantic Forest ( pt, Mata Atlântica) is a South American forest that extends along the Atlantic coast of Brazil from Rio Grande do Norte state in the northeast to Rio Grande do Sul state in the south and inland as far as Paraguay and th ...
. In 2007, she signed a "Hotter than I Should Be" T-shirt that was auctioned on
eBay eBay Inc. ( ) is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995 and became ...
for the
World Wide Fund for Nature The World Wide Fund for Nature Inc. (WWF) is an international non-governmental organization founded in 1961 that works in the field of wilderness preservation and the reduction of human impact on the environment. It was formerly named the W ...
to support the charity's campaign to raise awareness about the causes and impacts of climate change. Bündchen returned to her hometown of Horizontina in 2008 and with her family launched Projeto Água Limpa (Clean Water Project), which implements sustainable environmental management and promotes the recovery of
riparian A riparian zone or riparian area is the interface between land and a river or stream. Riparian is also the proper nomenclature for one of the terrestrial biomes of the Earth. Plant habitats and communities along the river margins and banks a ...
vegetation and the micro basins of the
region In geography, regions, otherwise referred to as zones, lands or territories, are areas that are broadly divided by physical characteristics ( physical geography), human impact characteristics ( human geography), and the interaction of humanity an ...
. More than one million trees were planted in Bündchen's name following her 2008 American Photo cover to promote Forests of the Future, a project to assist in the reforestation of the Brazilian
Atlantic Forest The Atlantic Forest ( pt, Mata Atlântica) is a South American forest that extends along the Atlantic coast of Brazil from Rio Grande do Norte state in the northeast to Rio Grande do Sul state in the south and inland as far as Paraguay and th ...
. In May 2009, Bündchen co-hosted the annual gala of the
Rainforest Alliance The Rainforest Alliance is an international non-governmental organization (NGO) with staff in more than 20 countries and operations in more than 70 countries. It was founded in 1987 by Daniel Katz, an American environmental activist, who serves ...
to honor leaders in sustainability. In May 2011, Bündchen received the Global Environmental Citizen Award in recognition of her eco-efforts. In November 2011, she was awarded Greenest Celebrity at the 2011 International Green awards at the
Natural History Museum, London The Natural History Museum in London is a museum that exhibits a vast range of specimens from various segments of natural history. It is one of three major museums on Exhibition Road in South Kensington, the others being the Science Museum an ...
. Bündchen donates proceeds from the sales from her
Ipanema Ipanema () is a neighbourhood located in the South Zone of the city of Rio de Janeiro, Brazil, between Leblon and Arpoador. The beach at Ipanema became known internationally with the popularity of the bossa nova jazz song, "The Girl from Ipa ...
sandals to a different charity each year. Starting in 2006, Bündchen dedicated a percentage of the sales of her line of sandals to environmental projects including "Y Ikatu Xingu", meaning "Save the Good Water of Xingu", the project aimed to recover and protect springs and headwaters of the
Xingu River The Xingu River ( ; pt, Rio Xingu, ; Mẽbêngôkre: ''Byti'', ) is a river in north Brazil. It is a southeast tributary of the Amazon River and one of the largest clearwater rivers in the Amazon basin, accounting for about 5% of its water. ...
in Brazil. In 2007, she supported
World Wildlife Fund The World Wide Fund for Nature Inc. (WWF) is an international non-governmental organization founded in 1961 that works in the field of wilderness preservation and the reduction of human impact on the environment. It was formerly named the W ...
project "Nascentes do Brasil" and "De olho nos manaciais" from ISA. In 2008, the project supported was "Florestas do futuro" from SOS Mata Atlantica, a
reforestation Reforestation (occasionally, reafforestation) is the natural or intentional restocking of existing forests and woodlands ( forestation) that have been depleted, usually through deforestation, but also after clearcutting. Management A de ...
program for recovery of
native species In biogeography, a native species is indigenous to a given region or ecosystem if its presence in that region is the result of only local natural evolution (though often popularised as "with no human intervention") during history. The term is e ...
, which contributes to water conservation and
biodiversity Biodiversity or biological diversity is the variety and variability of life on Earth. Biodiversity is a measure of variation at the genetic ('' genetic variability''), species ('' species diversity''), and ecosystem ('' ecosystem diversity'') ...
. A forest was named after her, the Gisele Bündchen Forest, where more than 25000 seedlings of 100 different tree species were planted in her honor, which recovered more than 15
hectares The hectare (; SI symbol: ha) is a non-SI metric unit of area equal to a square with 100- metre sides (1 hm2), or 10,000 m2, and is primarily used in the measurement of land. There are 100 hectares in one square kilometre. An acre is ...
of Atlantic Forest. In 2011, the donation went to the Socio-Environmental Institute. In 2009, she also helped the "Tamar Project", a research
initiative In political science, an initiative (also known as a popular initiative or citizens' initiative) is a means by which a petition signed by a certain number of registered voters can force a government to choose either to enact a law or hold a ...
and
environmental protection Environmental protection is the practice of protecting the natural environment by individuals, organizations and governments. Its objectives are to conserve natural resources and the existing natural environment and, where possible, to repair dam ...
of the five
species In biology, a species is the basic unit of classification and a taxonomic rank of an organism, as well as a unit of biodiversity. A species is often defined as the largest group of organisms in which any two individuals of the appropriat ...
of
sea turtles Sea turtles (superfamily Chelonioidea), sometimes called marine turtles, are reptiles of the order Testudines and of the suborder Cryptodira. The seven existing species of sea turtles are the flatback, green, hawksbill, leatherback, loggerhe ...
along the Brazilian coast. In 2012, Bündchen planted a sapling of Sapucaia tree during her visit to Green Nation Fest, an event that occurs every year during the Environment Week and, that year, prior to the realization of Rio +20. Over the years Bündchen participated in several
United Nations The United Nations (UN) is an intergovernmental organization whose stated purposes are to maintain international peace and security, develop friendly relations among nations, achieve international cooperation, and be a centre for harmoni ...
campaigns to fight against climate change. She participated in challenges on
World Environment Day World Environment Day (WED) is celebrated annually on 5 June and encourages awareness and action for the protection of the environment. It is supported by many non-governmental organizations, businesses, government entities, and represents the ...
to mobilize people to take action in helping protect the forest, the wildlife, the green economy and to encourage people to reduce their
food waste Food loss and waste is food that is not eaten. The causes of food waste or loss are numerous and occur throughout the food system, during production, processing, distribution, retail and food service sales, and consumption. Overall, about o ...
. Bündchen attended Champions of the Earth and Equator Prize ceremonies multiples times. In 2013, Bündchen supported the
United Nations The United Nations (UN) is an intergovernmental organization whose stated purposes are to maintain international peace and security, develop friendly relations among nations, achieve international cooperation, and be a centre for harmoni ...
campaign against food waste, THINK.EAT.SAVE. Bündchen and chef
Eric Ripert The given name Eric, Erich, Erikk, Erik, Erick, or Eirik is derived from the Old Norse name ''Eiríkr'' (or ''Eríkr'' in Old East Norse due to monophthongization). The first element, ''ei-'' may be derived from the older Proto-Norse ''* ain ...
participated in the '' Today Show'' program where they showed that it is possible to cook more efficiently. Bündchen and her husband promote the
Earth Hour Earth Hour is a worldwide movement organized by the World Wildlife Fund (WWF). The event is held annually, encouraging individuals, communities, and businesses to turn off non-essential electric lights, for one hour, from 8:00 to 9:00 p.m. ...
global movement, a symbolic act promoted worldwide by the
World Wildlife Foundation The World Wide Fund for Nature Inc. (WWF) is an international non-governmental organization founded in 1961 that works in the field of wilderness preservation and the reduction of human impact on the environment. It was formerly named the Wor ...
in which governments,
companies A company, abbreviated as co., is a legal entity representing an association of people, whether natural, legal or a mixture of both, with a specific objective. Company members share a common purpose and unite to achieve specific, declared go ...
, and people demonstrate concern for the environment, turning off their lights for sixty
minute The minute is a unit of time usually equal to (the first sexagesimal fraction) of an hour, or 60 seconds. In the UTC time standard, a minute on rare occasions has 61 seconds, a consequence of leap seconds (there is a provision to insert a neg ...
s. In January 2014, Bündchen joined the Rainforest Alliance
board of directors A board of directors (commonly referred simply as the board) is an executive committee that jointly supervises the activities of an organization, which can be either a for-profit or a nonprofit organization such as a business, nonprofit orga ...
. Later that year she attended, as a guest of honor the spring annual gala, a ceremony that recognized the industry champions that have sustainability as a priority. In 2014 Bündchen supported the SOKO + The United Nations Trust Fund to End Violence Against Women partnership to support the financial and physical security of women and girls around the world. SOKO artisans in Kenya created a pair of handmade bracelets to raise awareness for the fund. Bündchen had her work in the defense of the environment recognized and was appointed as Goodwill Ambassador for the
United Nations Environment Programme The United Nations Environment Programme (UNEP) is responsible for coordinating responses to environmental issues within the United Nations system. It was established by Maurice Strong, its first director, after the United Nations Conference on ...
(UNEP). Since then, Bündchen has helped UNEP in the mission of raising awareness and inspiring action to protect the environment. In 2016, she joined the climate change documentary show '' Years of Living Dangerously'' as one of its celebrity correspondents. In addition to using her
social networks A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for a ...
to share information about different subjects related to the importance of preserving all forms of life, Bündchen also attended a meeting to discuss the matter at the
United Nations Headquarters zh, 联合国总部大楼french: Siège des Nations uniesrussian: Штаб-квартира Организации Объединённых Наций es, Sede de las Naciones Unidas , image = Midtown Manhattan Skyline 004.jpg , im ...
in
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...
, which happened on the
World Wildlife Day On 20 December 2013, at its 68th session, the United Nations General Assembly (UNGA), in itresolution UN 68/205 decided to proclaim 3 March, the international day of the adoption of the Convention on International Trade in Endangered Species of ...
in 2016. The date was celebrated with the theme "Wildlife Future is in Our Hands". She also participated in the Wild For Life campaign against the illegal trafficking of endangered wildlife, including the campaign that won the People's Choice Award in the green category of 2019
Webby Awards The Webby Awards are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over two thousand industry experts and technology innovators. Categories includ ...
. In 2019, Bündchen executive produced a documentary entitled ''Kiss the Ground''. The feature focuses on a group of
activists Activism (or Advocacy) consists of efforts to promote, impede, direct or intervene in social, political, economic or environmental reform with the desire to make changes in society toward a perceived greater good. Forms of activism range fro ...
,
scientists A scientist is a person who conducts scientific research to advance knowledge in an area of the natural sciences. In classical antiquity, there was no real ancient analog of a modern scientist. Instead, philosophers engaged in the philosophi ...
,
farmers A farmer is a person engaged in agriculture, raising living organisms for food or raw materials. The term usually applies to people who do some combination of raising field crops, orchards, vineyards, poultry, or other livestock. A farmer mig ...
, and politicians who band together in a global movement of "Regenerative Agriculture" to balance our climate, replenish our vast water supplies, and feed the world. The film features Bündchen alongside
Woody Harrelson Woodrow Tracy Harrelson (born July 23, 1961) is an American actor and playwright. He is the recipient of various accolades, including a Primetime Emmy Award and two Screen Actors Guild Awards, in addition to nominations for three Academy Award ...
,
Ian Somerhalder Ian Joseph Somerhalder (born December 8, 1978) is an American actor. He is known for playing Boone Carlyle in the TV drama ''Lost'', Damon Salvatore in The CW's supernatural drama ''The Vampire Diaries'', and Dr. Luther Swann in Netflix's sc ...
,
Patricia Arquette Patricia Tiffany Arquette (born April 8, 1968) is an American actress. She made her feature film debut as Kristen Parker in '' A Nightmare on Elm Street 3: Dream Warriors'' (1987). Her other notable films include '' True Romance'' (1993), '' Ed ...
,
David Arquette David Arquette (born September 8, 1971) is an American actor and former professional wrestler. He is best known for his role as Dewey Riley in the slasher film franchise ''Scream'', for which he won a Teen Choice Award and two Blockbuster En ...
,
Tom Brady Thomas Edward Patrick Brady Jr. (born August 3, 1977) is an American football quarterback for the Tampa Bay Buccaneers of the National Football League (NFL). He spent his first 20 seasons with the New England Patriots organization, with which ...
, and
Jason Mraz Jason Thomas Mraz (; born June 23, 1977) is an American guitarist, singer and songwriter. He rose to prominence with the release of his debut studio album, ''Waiting for My Rocket to Come'' (2002), which spawned the single " The Remedy (I Won't ...
. The documentary premiered at the 2020
Tribeca Film Festival The Tribeca Festival is an annual film festival organized by Tribeca Productions. It takes place each spring in New York City, showcasing a diverse selection of film, episodic, talks, music, games, art, and immersive programming. Tribeca was f ...
in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
in honor of the 50th Anniversary of
Earth Day Earth Day is an annual event on April 22 to demonstrate support for environmental protection. First held on April 22, 1970, it now includes a wide range of events coordinated globally by EarthDay.org (formerly Earth Day Network) including 1 b ...
. In 2020 on her birthday Bündchen launched the Viva a Vida initiative and donated funds to plant 40,000 trees along the Xingu and
Araguaia River The Araguaia River ( pt, Rio Araguaia , Karajá: ♂ ''Berohokỹ'' eɾohoˈkə̃ ♀ ''Bèrakuhukỹ'' ɛɾakuhuˈkə̃ is one of the major rivers of Brazil though it is almost equal in volume at its confluence with the Tocantins. It has a total ...
in Brazil.


Goodwill ambassador

Bündchen and her former husband, Tom Brady, served Thanksgiving dinner to more than 400 job trainees at Goodwill Industries International's headquarters in
Roxbury, Massachusetts Roxbury () is a neighborhood within the City of Boston, Massachusetts. Roxbury is a dissolved municipality and one of 23 official neighborhoods of Boston used by the city for neighborhood services coordination. The city states that Roxbury se ...
, in November 2008. In September 2009, Bündchen was designated Goodwill Ambassador for the
United Nations Environment Programme The United Nations Environment Programme (UNEP) is responsible for coordinating responses to environmental issues within the United Nations system. It was established by Maurice Strong, its first director, after the United Nations Conference on ...
. She made her first visit to Africa as UNEP Goodwill Ambassador in January 2012. In January 2012, Bündchen visited
Kenya ) , national_anthem = " Ee Mungu Nguvu Yetu"() , image_map = , map_caption = , image_map2 = , capital = Nairobi , coordinates = , largest_city = Nairobi , ...
to experience the reality of
energy poverty Energy poverty is lack of access to modern energy services. It refers to the situation of large numbers of people in developing countries and some people in developed countries whose well-being is negatively affected by very low consumption of e ...
as part of the Energy for All 2030 project. On the eve of
World Environment Day World Environment Day (WED) is celebrated annually on 5 June and encourages awareness and action for the protection of the environment. It is supported by many non-governmental organizations, businesses, government entities, and represents the ...
in June 2012, Bündchen, planted the first of a series of 50,000 trees in
Rio de Janeiro Rio de Janeiro ( , , ; literally 'River of January'), or simply Rio, is the capital of the state of the same name, Brazil's third-most populous state, and the second-most populous city in Brazil, after São Paulo. Listed by the GaWC as a b ...
. In January 2014, Bündchen joined the
Rainforest Alliance The Rainforest Alliance is an international non-governmental organization (NGO) with staff in more than 20 countries and operations in more than 70 countries. It was founded in 1987 by Daniel Katz, an American environmental activist, who serves ...
board of directors.


Personal life

From 2000 to 2005, Bündchen was in a relationship with actor Leonardo DiCaprio. In 2004, Bündchen and DiCaprio made ''
People A person ( : people) is a being that has certain capacities or attributes such as reason, morality, consciousness or self-consciousness, and being a part of a culturally established form of social relations such as kinship, ownership of prope ...
''s annual Most Beautiful Couples List. After experiencing a period of depression, Bündchen decided to end her relationship with DiCaprio after she felt their lifestyles no longer complemented, saying in her memoir ''Lessons'', "I was becoming more and more aware of things that I'd chosen not to look at. Was I alone in wanting to do some serious soul-searching while he stayed the same? In the end, unfortunately, the answer was yes." In December 2006, Bündchen began dating NFL quarterback
Tom Brady Thomas Edward Patrick Brady Jr. (born August 3, 1977) is an American football quarterback for the Tampa Bay Buccaneers of the National Football League (NFL). He spent his first 20 seasons with the New England Patriots organization, with which ...
, after a mutual friend introduced them on a blind date. The couple married on 26 February 2009 in a small ceremony at St. Monica Catholic Church in
Santa Monica, California Santa Monica (; Spanish: ''Santa Mónica'') is a city in Los Angeles County, situated along Santa Monica Bay on California's South Coast. Santa Monica's 2020 U.S. Census population was 93,076. Santa Monica is a popular resort town, owing to ...
. In April 2009, the couple had a second marriage ceremony, in Costa Rica. Bündchen and Brady have two children: a son (born 2009), and a daughter (born 2012). She is the stepmother of Brady's first son (born 2007) from a previous relationship with actress
Bridget Moynahan Kathryn Bridget Moynahan (born April 28, 1971) is an American actress and model. Moynahan is best known for her role as Erin Reagan in the police drama '' Blue Bloods''. She graduated from Longmeadow High School in Massachusetts in 1989 and be ...
. Bündchen and Brady are
Catholics The Catholic Church, also known as the Roman Catholic Church, is the largest Christian church, with 1.3 billion baptized Catholics worldwide . It is among the world's oldest and largest international institutions, and has played a ...
. On 28 October 2022, Bündchen and Brady finalized their divorce after 13 years of marriage. Bündchen practices
Transcendental Meditation Transcendental Meditation (TM) is a form of silent mantra meditation advocated by the Transcendental Meditation movement. Maharishi Mahesh Yogi created the technique in India in the mid-1950s. Advocates of TM claim that the technique promotes ...
. She and her family adhere to a primarily
plant-based diet A plant-based diet is a diet consisting mostly or entirely of plant-based foods. Plant-based diets encompass a wide range of dietary patterns that contain low amounts of animal products and high amounts of plant products such as vegetables, fru ...
developed by their personal chef Allen Campbell. They have lived in
Brookline, Massachusetts Brookline is a town in Norfolk County, Massachusetts, in the United States, and part of the Boston metropolitan area. Brookline borders six of Boston's neighborhoods: Brighton, Allston, Fenway–Kenmore, Mission Hill, Jamaica Plain, and ...
, when Tom Brady played for the
New England Patriots The New England Patriots are a professional American football team based in the Greater Boston area. They compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) AFC East, East divisio ...
, and reside part-time in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. They have since moved to
Tampa, Florida Tampa () is a city on the Gulf Coast of the U.S. state of Florida. The city's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and the seat of Hillsborough ...
, after Brady went to play for the
Tampa Bay Buccaneers The Tampa Bay Buccaneers are a professional American football team based in Tampa, Florida. The Buccaneers compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) South division. The cl ...
. In December 2020, the couple reportedly bought a home in
Indian Creek, Florida Indian Creek is a village in Miami-Dade County, Florida, United States. It has 41 residential home sites and the Indian Creek Country Club. The population was 86 at the 2010 census. Geography Indian Creek is located at (25.879156, –80.131130 ...
.


Wealth

In August 2011, Bündchen ranked 60th on the ''Forbes'' list of the World's 100 Most Powerful Women. At age 31, she ranked third on The 20 Youngest Power Women of 2011 List. In 2011, ''Forbes'' named Bündchen and Brady as the World's Highest-Paid Celebrity couple. In August 2012, Bündchen was one of four people in the fashion industry and the only model to be ranked on the ''Forbes'' list of "The World's Most Powerful Women", at No. 83. She ranked eighth in the top 10 of the ''Forbes'' list of "Entertainment's Highest-Paid Women" in 2012. ''Forbes'' ranked Bündchen as the world's top-earning model for the fifth consecutive time in May 2011. Bündchen disputed the number used by ''Forbes'', telling Brazilian website ''MdeMulher'' that the inflated estimates have made her a subject of an
audit An audit is an "independent examination of financial information of any entity, whether profit oriented or not, irrespective of its size or legal form when such an examination is conducted with a view to express an opinion thereon.” Auditing ...
by the
Internal Revenue Service The Internal Revenue Service (IRS) is the revenue service for the United States federal government, which is responsible for collecting U.S. federal taxes and administering the Internal Revenue Code, the main body of the federal statutory t ...
. In 2013, Bündchen ranked third on the 16 Most Successful Female Entrepreneurs list by ''Forbes''. ''Forbes'' estimated Bündchen's 2016 income at $30.5 million. Bündchen was the highest-paid model in the world from 2002 to 2017.


Spirituality

Bündchen believes in
astrology Astrology is a range of divinatory practices, recognized as pseudoscientific since the 18th century, that claim to discern information about human affairs and terrestrial events by studying the apparent positions of celestial objects. Di ...
,
manifestation Manifestation is the act of becoming manifest, to become perceptible to the senses. Manifestation may also refer to: * Manifestation of conscience, a practice in religious orders * Manifestation of God (Baháʼí Faith), the prophets of the Bah ...
, and witchcraft. According to Tom Brady, she has used these methods to successfully predict when he would win or lose the
Super Bowl The Super Bowl is the annual final playoff game of the National Football League (NFL) to determine the league champion. It has served as the final game of every NFL season since 1966, replacing the NFL Championship Game. Since 2022, the gam ...
.


Filmography


Discography


Singles


Music videos


Awards and nominations


See also

*
List of Brazilians This is a list of Brazilians, people in some way notable that were either born in Brazil or immigrants to Brazil (citizens or permanent residents), grouped by their area of notability. Actors * Zola Amaro (1890–1944), operatic soprano ...


References


External links

* * *
Voguepedia
{{DEFAULTSORT:Bundchen, Gisele 1980 births Living people Brazilian bloggers Brazilian expatriates in the United States Brazilian environmentalists Brazilian women environmentalists Brazilian female models Brazilian people of German descent Brazilian models of German descent Breastfeeding activists Brazilian Roman Catholics Environmental bloggers IMG Models models People from Rio Grande do Sul Victoria's Secret Brazilian women bloggers Twin models Brazilian health activists Victoria's Secret Angels American footballers' wives and girlfriends Brazilian women activists Tom Brady Brazilian American