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''General Electric Theater'' was an American
anthology series An anthology series is a radio, television, video game or film series that spans different genres and presents a different story and a different set of characters in each different episode, season, segment, or short. These usually have a dif ...
hosted by
Ronald Reagan Ronald Wilson Reagan ( ; February 6, 1911June 5, 2004) was an American politician, actor, and union leader who served as the 40th president of the United States from 1981 to 1989. He also served as the 33rd governor of California from 1967 ...
that was broadcast on CBS radio and
television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, ...
. The series was sponsored by
General Electric General Electric Company (GE) is an American multinational conglomerate founded in 1892, and incorporated in New York state and headquartered in Boston. The company operated in sectors including healthcare, aviation, power, renewable ene ...
's Department of Public Relations.


Radio

After an audition show on January 18, 1953, titled ''The Token'', with Dana Andrews, the
radio Radio is the technology of signaling and communicating using radio waves. Radio waves are electromagnetic waves of frequency between 30  hertz (Hz) and 300  gigahertz (GHz). They are generated by an electronic device called a tr ...
series, a summer replacement for ''The Bing Crosby Program'', debuted on CBS on July 9,
1953 Events January * January 6 – The Asian Socialist Conference opens in Rangoon, Burma. * January 12 – Estonian émigrés found a government-in-exile in Oslo. * January 14 ** Marshal Josip Broz Tito is chosen President of Yugosl ...
, with
Ronald Colman Ronald Charles Colman (9 February 1891 – 19 May 1958) was an English-born actor, starting his career in theatre and silent film in his native country, then immigrating to the United States and having a successful Cinema of the United States, ...
in an episode based on '' Random Harvest''. With such guest stars as
Cary Grant Cary Grant (born Archibald Alec Leach; January 18, 1904November 29, 1986) was an English-American actor. He was known for his Mid-Atlantic accent, debonair demeanor, light-hearted approach to acting, and sense of comic timing. He was one of ...
, Irene Dunne,
Van Johnson Charles Van Dell Johnson (August 25, 1916 – December 12, 2008) was an American film, television, theatre and radio actor. He was a major star at Metro-Goldwyn-Mayer during and after World War II. Johnson was described as the embodiment ...
, Jane Wyman, William Holden, Alan Young,
Dorothy McGuire Dorothy Hackett McGuire (June 14, 1916 – September 13, 2001) was an American actress. She was nominated for the Academy Award for Best Actress for '' Gentleman's Agreement'' (1947) and won the National Board of Review Award for Best Actre ...
, John Hodiak,
Ann Blyth Ann Marie Blyth (born August 16, 1928) is an American retired actress and singer. For her performance as Veda in the 1945 Michael Curtiz film ''Mildred Pierce'', Blyth was nominated for an Academy Award for Best Supporting Actress. She is one of ...
,
James Mason James Neville Mason (; 15 May 190927 July 1984) was an English actor. He achieved considerable success in British cinema before becoming a star in Hollywood. He was the top box-office attraction in the UK in 1944 and 1945; his British films inc ...
, Joan Fontaine, and
Judy Garland Judy Garland (born Frances Ethel Gumm; June 10, 1922June 22, 1969) was an American actress and singer. While critically acclaimed for many different roles throughout her career, she is widely known for playing the part of Dorothy Gale in '' The ...
, the series continued until October 1, 1953. Jaime del Valle produced and directed the show. Ken Carpenter was the host and announcer. Wilbur Hatch supplied the music. Also known as ''G.E. Stereo Theater'', the program "was the first network radio series to be broadcast on FM in stereo."Terrace, Vincent (1999). ''Radio Programs, 1924–1984: A Catalog of More Than 1800 Shows''. McFarland & Company, Inc. . p. 128.


Television

The television version of the program, produced by MCA-TV/ Revue, was broadcast every Sunday evening at 9:00 pm EST, beginning February 1
1953 Events January * January 6 – The Asian Socialist Conference opens in Rangoon, Burma. * January 12 – Estonian émigrés found a government-in-exile in Oslo. * January 14 ** Marshal Josip Broz Tito is chosen President of Yugosl ...
, and ending June 3 1962. Each of the estimated 209 television episodes was an adaptation of a
novel A novel is a relatively long work of narrative fiction, typically written in prose and published as a book. The present English word for a long work of prose fiction derives from the for "new", "news", or "short story of something new", itself ...
,
short story A short story is a piece of prose fiction that typically can be read in one sitting and focuses on a self-contained incident or series of linked incidents, with the intent of evoking a single effect or mood. The short story is one of the oldest ...
, play,
film A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmospher ...
, or magazine
fiction Fiction is any creative work, chiefly any narrative work, portraying individuals, events, or places that are imaginary, or in ways that are imaginary. Fictional portrayals are thus inconsistent with history, fact, or plausibility. In a tradi ...
. An exception was the 1954 episode "Music for Christmas", which featured choral director Fred Waring and his group
The Pennsylvanians Waring's Pennsylvanians was a dance band that was founded at Penn State University by Fred Waring. First named the Collegians, the group was formed in 1918 at Penn State by the brothers Fred and Tom Waring and their friends Freddy Buck and Poley ...
performing
Christmas music Christmas music comprises a variety of genres of music regularly performed or heard around the Christmas season. Music associated with Christmas may be purely instrumental, or, in the case of carols or songs, may employ lyrics whose subject ...
.
Jacques Tourneur Jacques Tourneur (; November 12, 1904 – December 19, 1977) was a French film director known for the classic film noir ''Out of the Past'' and a series of low-budget horror films he made for RKO Studios, including '' Cat People'', ''I Walked w ...
directed four episodes, "The Martyr'" (1955), "Into the Night" (1955), "Aftermath" (1960) and "Star Witness: The Lili Parrish Story" (1961). The April 24, 1960, episode, "Adam's Apples", was the pilot for the
situation comedy A sitcom, a portmanteau of situation comedy, or situational comedy, is a genre of comedy centered on a fixed set of characters who mostly carry over from episode to episode. Sitcoms can be contrasted with sketch comedy, where a troupe may use new ...
'' Ichabod and Me'', which aired on CBS during the 1961–1962 television season. On September 26, 1954, Ronald Reagan debuted as the only host of the program. GE added a host to provide continuity in the anthology format. The show's
Nielsen ratings Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen rat ...
improved from #27 in the 1953–1954 season to #17 in 1954–1955, followed #11 in 1955–1956, #3 in 1956–1957, #7 in 1957–1958, #26 in 1958–1959, #23 in 1959–1960, and #20 in 1960–1961. ''General Electric Theater'' made the already well-known Reagan wealthy, due to his partial ownership of the show. Reagan's contract with GE also entailed work as a
motivational speaker A motivational speaker is a speaker who makes speeches intended to motivate or inspire an audience. Such speakers may attempt to challenge or transform their audiences. The speech itself is popularly known as a pep talk. Motivational speakers c ...
for the company. After eight years as host, Reagan estimated he had visited 135 GE research and manufacturing facilities, and met over 250,000 people. During that time, he would also speak at other forums such as Rotary clubs and
Moose The moose (in North America) or elk (in Eurasia) (''Alces alces'') is a member of the New World deer subfamily and is the only species in the genus ''Alces''. It is the largest and heaviest extant species in the deer family. Most adult ma ...
lodges, presenting views on economic progress that in form and content were often similar to what he said in introductions, segues, and closing comments on the show as a spokesman for GE. Reagan, who would later be known as "The Great Communicator" because of his oratorical ability, often credited these engagements as helping him develop his public-speaking abilities.


Television guest stars

Among the guest stars on the anthology were: * Bud Abbott * Edie Adams * Nick Adams *
Claude Akins Claude Aubrey Akins (May 25, 1926 – January 27, 1994) was an American character actor with a long career on stage, screen, and television. He was best known as Sheriff Lobo on the 1979–1981 television series '' B.J. and the Bear'', and ...
* Eddie Albert * Leon Ames * Edward Andrews * Fred Astaire * Phyllis Avery * Parley Baer *
Raymond Bailey Raymond Thomas Bailey (May 6, 1904 – April 15, 1980) was an American actor, and comedian on the Broadway stage, films, and television. He is best known for his role as greedy banker Milburn Drysdale in the television series ''The Beverly Hill ...
* Patricia Barry *
Anne Baxter Anne Baxter (May 7, 1923 – December 12, 1985) was an American actress, star of Hollywood films, Broadway productions, and television series. She won an Academy Award and a Golden Globe, and was nominated for an Emmy. A granddaughter of Fr ...
*
Fred Beir Frederick Edwin Beir (September 21, 1927 – June 3, 1980) was an American film and television actor. Born in Niagara Falls, New York, Beir began his career in 1950, appearing in the television series ''The Philco Television Playhouse''. He als ...
*
Bea Benaderet Beatrice Benaderet ( ; April 4, 1906 – October 13, 1968) was an American actress and comedienne. Born in New York City and raised in San Francisco, she began performing in Bay Area theatre and radio before embarking on a Hollywood career that s ...
*
Jack Benny Jack Benny (born Benjamin Kubelsky, February 14, 1894 – December 26, 1974) was an American entertainer who evolved from a modest success playing violin on the vaudeville circuit to one of the leading entertainers of the twentieth century wit ...
* Whit Bissell * Joan Blondell *
Ray Bolger Raymond Wallace Bolger (January 10, 1904 – January 15, 1987) was an American actor, dancer, singer, vaudevillian and stage performer (particularly musical theatre) who started in the silent-film era. Bolger was a major Broadway performer in ...
*
Ward Bond Wardell Edwin Bond (April 9, 1903 – November 5, 1960) was an American film character actor who appeared in more than 200 films and starred in the NBC television series ''Wagon Train'' from 1957 to 1960. Among his best-remembered roles are Be ...
* Scott Brady * Neville Brand * Ernest Borgnine * Stephen Boyd * Diane Brewster *
Charles Bronson Charles Bronson (born Charles Dennis Buchinsky; November 3, 1921 – August 30, 2003) was an American actor. Known for his "granite features and brawny physique," he gained international fame for his starring roles in action, Western, and wa ...
* Sally Brophy * Edgar Buchanan * Terry Burnham (3 appearances) * Michael Burns * Francis X. Bushman * Red Buttons * Macdonald Carey * Jack Carson * Jack Cassidy * Gower Champion * Marge Champion *
George Chandler George Chandler (June 30, 1898 – June 10, 1985) was an American actor who starred in over 140 feature films, usually in smaller supporting roles, and he is perhaps best known for playing the character of Uncle Petrie Martin on the televi ...
* Lon Chaney, Jr. * Phyllis Coates * Lee J. Cobb * Claudette Colbert *
Ronald Colman Ronald Charles Colman (9 February 1891 – 19 May 1958) was an English-born actor, starting his career in theatre and silent film in his native country, then immigrating to the United States and having a successful Cinema of the United States, ...
* Chuck Connors * Richard Conte *
Russ Conway Russ Conway, DSM (born Trevor Herbert Stanford; 2 September 1925 – 16 November 2000) was an English popular music pianist and composer. Conway had 20 piano instrumentals in the UK Singles Chart between 1957 and 1963, including two numbe ...
*
Ellen Corby Ellen Hansen Corby (June 3, 1911 – April 14, 1999) was an American actress and screenwriter. She played the role of Esther "Grandma" Walton on the CBS television series '' The Waltons'', for which she won three Emmy Awards. She was also ...
* Lou Costello * Joseph Cotten * Jerome Cowan * Bob Crane *
Joan Crawford Joan Crawford (born Lucille Fay LeSueur; March 23, ncertain year from 1904 to 1908was an American actress. She started her career as a dancer in traveling theatrical companies before debuting on Broadway. Crawford was signed to a motion pict ...
*
Hume Cronyn Hume Blake Cronyn Jr. OC (July 18, 1911 – June 15, 2003) was a Canadian-American actor and writer. Early life Cronyn, one of five children, was born in London, Ontario, Canada. His father, Hume Blake Cronyn, Sr., was a businessman an ...
* Tony Curtis *
Bette Davis Ruth Elizabeth "Bette" Davis (; April 5, 1908 – October 6, 1989) was an American actress with a career spanning more than 50 years and 100 acting credits. She was noted for playing unsympathetic, sardonic characters, and was famous for her p ...
* Sammy Davis, Jr. *
Jim Davis (actor) Jim Davis (born Marlin Davis; August 26, 1909 – April 26, 1981) was an American actor, best known for his roles in television Westerns. In his later career, he became famous as Jock Ewing in the CBS primetime soap opera, '' Dallas'', a ...
*
James Dean James Byron Dean (February 8, 1931September 30, 1955) was an American actor. He is remembered as a cultural icon of teenage disillusionment and social estrangement, as expressed in the title of his most celebrated film, '' Rebel Without a Caus ...
* Richard Denning * Elinor Donahue * Ann Doran * Dan Duryea * John Ericson * Bill Erwin * Richard Eyer * William Fawcett * Frank Ferguson * Nina Foch * Joan Fontaine * Eduard Franz * Eva Gabor * Zsa Zsa Gabor *
Judy Garland Judy Garland (born Frances Ethel Gumm; June 10, 1922June 22, 1969) was an American actress and singer. While critically acclaimed for many different roles throughout her career, she is widely known for playing the part of Dorothy Gale in '' The ...
* Greer Garson * Anthony George * George Gobel * Billy Gray * Virginia Gregg * Virginia Grey * Kevin Hagen *
Alan Hale, Jr. Alan Hale Jr. (born Alan Hale MacKahan; (March 8, 1921 - January 2, 1990) was an American actor and restaurateur. He was the son of actor Alan Hale Sr. His television career spanned four decades, but he was best known for his secondary lead role ...
*
Brooke Hayward Brooke Hayward (born July 5, 1937) is an American actress and model. Her memoir, '' Haywire'' was a best-seller. Early life and education Born in Los Angeles, Hayward is the eldest of three children born to agent turned film, television, and s ...
* Barbara Hale * Darryl Hickman * Ed Hinton *
Dennis Holmes Charles Dennis Holmes (born October 3, 1950) is an American film and television actor. He is known for playing Mike Williams in the American western television series '' Laramie''. Life and career Holmes was born in Encino, California. Betwee ...
* Skip Homeier *
Ron Howard Ronald William Howard (born March 1, 1954) is an American director, producer, screenwriter, and actor. He first came to prominence as a child actor, guest-starring in several television series, including an episode of '' The Twilight Zone''. ...
* Gary Hunley *
Kim Hunter Kim Hunter (born Janet Cole; November 11, 1922 – September 11, 2002) was an American theatre, film, and television actress. She achieved prominence for portraying Stella Kowalski in the original production of Tennessee Williams' ''A Streetcar ...
* Burl Ives * Victor Jory *
Allyn Joslyn Allyn Joslyn (July 21, 1901 – January 21, 1981) was an American stage, radio, television and film actor, known for his roles playing aristocratic wealthy snobs. Biography Allyn Joslyn was born in Milford, Pennsylvania, the son of a mining e ...
*
Louis Jourdan Louis Jourdan (born Louis Robert Gendre; 19 June 1921 – 14 February 2015) was a French film and television actor. He was known for his suave roles in several Hollywood films, including Alfred Hitchcock's '' The Paradine Case'' (1947), ''Lette ...
*
Boris Karloff William Henry Pratt (23 November 1887 – 2 February 1969), better known by his stage name Boris Karloff (), was an English actor. His portrayal of Frankenstein's monster in the horror film ''Frankenstein'' (1931) (his 82nd film) established ...
* Joseph Kearns * Ricky Kelman * Stan Kenton *
Ernie Kovacs Ernest Edward Kovacs (January 23, 1919 – January 13, 1962) was a Hungarian-American comedian, actor, and writer. Kovacs's visually experimental and often spontaneous comedic style influenced numerous television comedy programs for years afte ...
*
Otto Kruger Otto Kruger (September 6, 1885 – September 6, 1974) was an American actor, originally a Broadway matinee idol, who established a niche as a charming villain in films, such as Hitchcock's ''Saboteur''. He also appeared in CBS's ''Perry Mason'' a ...
* Nancy Kulp *
Alan Ladd Alan Walbridge Ladd (September 3, 1913 – January 29, 1964) was an American actor and film producer. Ladd found success in film in the 1940s and early 1950s, particularly in films noir and Westerns. He was often paired with Veronica Lake ...
*
Michael Landon Michael Landon (born Eugene Maurice Orowitz; October 31, 1936 – July 1, 1991) was an American actor and filmmaker. He is known for his roles as Little Joe Cartwright in '' Bonanza'' (1959–1973), Charles Ingalls in '' Little House on the P ...
*
Joi Lansing Joi Lansing (born Joy Rae Brown, April 6, 1929 – August 7, 1972) was an American model, film and television actress, and nightclub singer. She was noted for her pin-up photos and roles in B-movies, as well as a prominent role in the famous o ...
* Keith Larsen *
Charles Laughton Charles Laughton (1 July 1899 – 15 December 1962) was a British actor. He was trained in London at the Royal Academy of Dramatic Art and first appeared professionally on the stage in 1926. In 1927, he was cast in a play with his future ...
* Piper Laurie *
Cloris Leachman Cloris Leachman (April 30, 1926 – January 27, 2021) was an American actress and comedian whose career spanned nearly eight decades. She won many accolades, including eight Primetime Emmy Awards from 22 nominations, making her the most nomina ...
*
Art Linkletter Arthur Gordon Linkletter (born Gordon Arthur Kelly or Arthur Gordon Kelly; sources differ; July 17, 1912 – May 26, 2010) was a Canadian-born American radio and television personality. He was the host of ''House Party'', which ran on CBS radio a ...
* Myrna Loy * Dayton Lummis *
Carol Lynley Carol Lynley (born Carole Ann Jones; February 13, 1942 – September 3, 2019) was an American actress known for her roles in the films ''Blue Denim'' (1959) and '' The Poseidon Adventure'' (1972). Lynley was born in Manhattan to an Irish ...
* Dorothy Malone *
Flip Mark Philip Mark Goldberg (born December 22, 1948) is an American film and television actor. He is known for playing the role of Brook Hooten in the American sitcom TV series ''Guestward, Ho!''. Life and career Mark was born in New York City. At t ...
* Strother Martin *
Scott Marlowe Scott Gregory Marlowe (born Ronald Richard DeLeo; June 24, 1932 – January 6, 2001)''Social Security Death Index, 1935-2014''. Social Security Administration was an American actor who had a starring role in the 1957 teen exploitation film '' ...
* Nora Marlowe *
E. G. Marshall E. G. Marshall (born Everett Eugene Grunz;Everett Eugene Grunz in Minnesota, U.S., Birth Index, 1900-1934, Ancestry.comEverett Eugene Grunz in the U.S., Social Security Applications and Claims Index, 1936-2007, accessed via Ancestry.com June 18, ...
* Lee Marvin (record 7 appearances) *
Chico Marx Leonard Joseph "Chico" Marx (; March 22, 1887 – October 11, 1961) was an American comedian, actor and pianist. He was the oldest brother in the Marx Brothers comedy troupe, alongside his brothers Adolph ("Harpo"), Julius ("Groucho"), Milton ...
*
Groucho Marx Julius Henry "Groucho" Marx (; October 2, 1890 – August 19, 1977) was an American comedian, actor, writer, stage, film, radio, singer, television star and vaudeville performer. He is generally considered to have been a master of quick wit an ...
* Harpo Marx *
Raymond Massey Raymond Hart Massey (August 30, 1896 – July 29, 1983) was a Canadian actor, known for his commanding, stage-trained voice. For his lead role in '' Abe Lincoln in Illinois'' (1940), Massey was nominated for the Academy Award for Best Actor. Amo ...
*
Walter Matthau Walter Matthau (; born Walter John Matthow; October 1, 1920 – July 1, 2000) was an American actor, comedian and film director. He is best known for his film roles in '' A Face in the Crowd'' (1957), '' King Creole'' (1958) and as a coach of a ...
* Tyler MacDuff * Gisele MacKenzie *
Fred MacMurray Frederick Martin MacMurray (August 30, 1908 – November 5, 1991) was an American actor. He appeared in more than one hundred films and a successful television series, in a career that spanned nearly a half-century. His career as a major film le ...
*
George Macready George Peabody Macready Jr. (August 29, 1899 – July 2, 1973) was an American stage, film, and television actor often cast in roles as polished villains. Early life Macready was born in Providence, Rhode Island on August 29, 1899. He graduate ...
* Kevin McCarthy *
John McIntire John Herrick McIntire (June 27, 1907 – January 30, 1991) was an American character actor who appeared in 65 theatrical films and many television series. McIntire is well known for having replaced Ward Bond, upon Bond's sudden death in Novem ...
* Eve McVeagh *
Patrick McVey Patrick McVey (March 17, 1910 – July 6, 1973) was an American actor who starred in three television series between 1950 and 1961: ''Big Town'', '' Boots and Saddles'', and '' Manhunt''. Early life McVey was born in Fort Wayne, Indiana. Hi ...
* Tyler McVey * Joyce Meadows * Burgess Meredith * Gary Merrill * Robert Middleton *
Vera Miles Vera June Miles (née Ralston, born August 23, 1929) is an American retired actress who worked closely with Alfred Hitchcock, most notably as Lila Crane in the classic 1960 film '' Psycho'', reprising the role in the 1983 sequel '' Psycho II'' ...
*
Ray Milland Ray Milland (born Alfred Reginald Jones; 3 January 1907 – 10 March 1986) was a Welsh-American actor and film director. His screen career ran from 1929 to 1985. He is remembered for his Academy Award and Cannes Film Festival Award-winning ...
* Ewing Mitchell * George Montgomery *
Rita Moreno Rita Moreno (born Rosa Dolores Alverío Marcano; December 11, 1931) is a Puerto Rican actress, dancer, and singer. Noted for her work across different areas of the entertainment industry, she has appeared in numerous film, television, and thea ...
*
Dennis Morgan Dennis Morgan (born Earl Stanley Morner, December 20, 1908 – September 7, 1994) was an American actor-singer. He used the acting pseudonym Richard Stanley before adopting the name under which he gained his greatest fame. According to one obi ...
*
Read Morgan Read Lawrence Morgan (January 30, 1931 – April 20, 2022) was an American film and television actor. He was known for playing the role of Sergeant Hapgood Tasker in the American western television series ''The Deputy''. Life and career Morg ...
* Audie Murphy *
Burt Mustin Burton Hill "Burt" Mustin (February 8, 1884 – January 28, 1977) was an American character actor.Obituary ''Variety'', February 2, 1977, page 94. Over the course of his career, he appeared in over 150 film and television productions. He a ...
* Leslie Nielsen * Lloyd Nolan *
Dan O'Herlihy Daniel Peter O'Herlihy (May 1, 1919 – February 17, 2005) was an Irish actor of film, television, and radio. With a distinguished appearance and rich, resonant speaking voice, O'Herlihy's best known-roles included his Oscar-nominated portraya ...
* J. Pat O'Malley *
Geraldine Page Geraldine Sue Page (November 22, 1924June 13, 1987) was an American actress. With a career which spanned four decades across film, stage, and television, Page was the recipient of numerous accolades, including an Academy Award, a British Acad ...
* Barbara Parkins * Neva Patterson * John Payne * Larry Pennell *
Suzanne Pleshette Suzanne Pleshette (January 31, 1937 – January 19, 2008) was an American theatre, film, television, and voice actress. Pleshette started her career in the theatre and began appearing in films in the late 1950s and later appeared in prominent ...
* Judson Pratt *
Vincent Price Vincent Leonard Price Jr. (May 27, 1911 – October 25, 1993) was an American actor, art historian, art collector and gourmet cook. He appeared on stage, television, and radio, and in more than 100 films. Price has two stars on the Hollywood Wal ...
* Nancy Davis Reagan *
Jason Robards, Sr. Jason Nelson Robards (December 31, 1892 – April 4, 1963) was an American stage and screen actor, and the father of Oscar-winning actor Jason Robards Jr. Robards appeared in many films, initially as a leading man, then in character roles an ...
* Ruth Roman * George Sanders * Karen Sharpe *
Robert F. Simon Robert Frank Simon (December 2, 1908 – November 29, 1992) was an American character actor. Earlier years Simon began acting with Mansfield's Community Players organization when he worked as a clerk in a meat market. Following that experience ...
* Dean Stockwell *
Everett Sloane Everett H. Sloane (October 1, 1909 – August 6, 1965) was an American character actor who worked in radio, theatre, films, and television. Early life Sloane was born in Manhattan on October 1, 1909, to Nathaniel I. Sloane and Rose (Gerst ...
* Stella Stevens * Jimmy Stewart * Nick Stewart *
Olive Sturgess Olive Sturgess (born October 8, 1933) is a Canadian former actress who worked in films, television shows, and theatre in the 1950s and 1960s. Her parents were Mr. and Mrs. Leonard Sturgess. Leonard hosted his own radio show. She came to Hollywood ...
* Hope Summers * Gloria Talbott *
Rod Taylor Rodney Sturt Taylor (11 January 1930 – 7 January 2015) was an Australian actor. He appeared in more than 50 feature films, including '' The Time Machine'' (1960), '' One Hundred and One Dalmatians'' (1961), '' The Birds'' (1963), and '' ...
* Phyllis Thaxter * Gene Tierney *
Audrey Totter Audrey Mary Totter (December 20, 1917 – December 12, 2013) was an American radio, film, and television actress and Metro-Goldwyn-Mayer contract player in the 1940s. Early life Audrey – some sources indicate "Audra" – Totter w ...
* Harry Townes *
Claire Trevor Claire Trevor ( Wemlinger; March 8, 1910April 8, 2000) was an American actress. She appeared in 65 feature films from 1933 to 1982, winning the Academy Award for Best Supporting Actress for her role in ''Key Largo'' (1948), and received nomina ...
*
Lurene Tuttle Lurene Tuttle (August 29, 1907 – May 28, 1986) was an American actress and acting coach, who made the transition from vaudeville to radio, and later films and television. Her most enduring impact was as one of network radio's more versatile a ...
*
Gary Vinson Gary Vinson (October 22, 1936 – October 15, 1984) was an American actor who appeared in significant roles in three television series of the 1960s: '' The Roaring 20s'', ''McHale's Navy'', and '' Pistols 'n' Petticoats''. Early years Vinson was ...
* Beverly Washburn *
David Wayne David Wayne (born Wayne James McMeekan, January 30, 1914 – February 9, 1995) was an American stage and screen actor with a career spanning over 50 years. Early life and career Wayne was born in Traverse City, Michigan, the son of Helen M ...
* Christine White * Jesse White * Cornel Wilde * Rhys Williams * Natalie Wood * Fay Wray * Will Wright * Ed Wynn *
Keenan Wynn Francis Xavier Aloysius James Jeremiah Keenan Wynn (July 27, 1916 – October 14, 1986) was an American character actor. His expressive face was his stock-in-trade; and though he rarely carried the lead role, he had prominent billing in most ...


Reagan fired by General Electric

Michael Reagan Michael Edward Reagan (born March 18, 1945) is an American political commentator, Republican strategist, and former radio talk show host. He is the adopted son of former U.S. president Ronald Reagan and his first wife, actress Jane Wyman. He ...
, adopted son of Ronald Reagan and Jane Wyman, contends that
Attorney General of the United States The United States attorney general (AG) is the head of the United States Department of Justice, and is the chief law enforcement officer of the federal government of the United States. The attorney general serves as the principal advisor to the ...
Robert F. Kennedy pressured GE to cancel ''The General Electric Theater'' or at least to fire Reagan as the host if the program were to continue. The series was not dropped because of low ratings but political intervention, the younger Reagan still maintains. Michael claimed that Robert Kennedy told GE officials that the company would receive no federal contracts so long as Reagan was host of the series. Michael noted the irony that his father's dismissal propelled Reagan into the political arena, and eighteen years afterwards, Reagan would take the oath of office as the oldest person to become U.S. president up to that time ( Joe Biden would surpass this record with his election in 2020) Kennedy's directive is another example of the "law of unintended consequences". Had Kennedy stayed out of GE contract matters, likely there would have been no Governor or President Reagan. From ''Reagan: The Life'', H.W. Brands, Anchor Books, New York 2015 Page 124–125: Reagan's jeremiads against encroaching government cited the
Tennessee Valley Authority The Tennessee Valley Authority (TVA) is a federally owned electric utility corporation in the United States. TVA's service area covers all of Tennessee, portions of Alabama, Mississippi, and Kentucky, and small areas of Georgia, North Carolin ...
(TVA) as a case in point – until he got wind that TVA executives were listening and wondering to General Electric's boss, Ralph Cordiner, why they shouldn't shift their purchases to a more appreciative company. Cordiner said he wouldn't censor Reagan – a move that caused Reagan to censor himself. Reagan recalled saying: “Mr Cordiner, what would you say if I could make my speech just as effectively without mentioning TVA?” e also recalled the response:“Well, it would make my job easier.” Reagan concluded the story “Dropping TVA from my speech was no problem.” his quote is taken directly from ''Where's the Rest of Me?'', Ronald Reagan with Richard G. Hublen, Duell, Sloan and Pearce, New York, 1965, pp. 269–270 Page 131: In 1961, the Justice Department launched a probe into price-fixing in the electrical equipment industry. General Electric was a prime target. Corporate management decided prudence lay in avoiding anything that raised the company's profile needlessly. Reagan's attacks on big government did just that. .... The company offered to keep him on pitching commercial products if he would stop talking politics. ...He decided the reduced stage was too small. From ''An American Life'', Simon and Schuster, New York, 1990, page 137: “In 1962, there was a change in management at General Electric that brought an end to my satisfying eight-year relationship with the company. Ralph Cordiner was retiring and the new management asked me, in addition to continuing as host of the ''GE Theater'', to go on the road and become a pitchman for General Electric products – in other words, become a salesman. I told them that after developing such a following by speaking out about the issues I believed in, I wasn't going to go out and peddle toasters. From ''When Character was King'', Peggy Noonan, Penguin, New York, 2001, page 84:, New management asked him to stay on....but go on the road and pitch GE products. They insisted. He said no. They cancelled. Don Herbert, a television personality well known as the host of ''
Watch Mr. Wizard ''Watch Mr. Wizard'' was an American television program for children that demonstrates the science behind ordinary things. The show's creator and on-air host was Don Herbert. Author Marcel LaFollette says of the program, "It enjoyed consistent pra ...
'', appeared as the "General Electric Progress Reporter", adding a scientific touch to the institutional advertising pitch. The show was produced by Revue Studios, whose successor-in-interest,
NBC Universal Television NBCUniversal Television and Streaming is the television and streaming arm of NBCUniversal, and the direct descendant and successor of the former division NBCUniversal Television Group, which existed from 2003 to 2019. History NBC Broadcasting In ...
, was co-owned by GE. Following ''General Electric Theater''s cancellation in 1962, the series was replaced in the same time slot by the short-lived GE-sponsored '' GE True'', hosted by
Jack Webb John Randolph Webb (April 2, 1920 – December 23, 1982) was an American actor, television producer, director, and screenwriter, who is most famous for his role as Sgt. Joe Friday in the ''Dragnet'' franchise, which he created. He was a ...
. On March 17, 2010, General Electric presented Reagan's widow Nancy Davis Reagan with video copies of 208 episodes of ''General Electric Theater'', to be donated to the
Ronald Reagan Presidential Library The Ronald Reagan Presidential Library is the repository of presidential records from the administration of Ronald Reagan, the 40th president of the United States, and the burial place of the president and first lady, Nancy Reagan. It is the larg ...
. On April 20, 2010, a "lost" live episode of ''General Electric Theater'' – "The Dark, Dark Hours", which originally aired on December 12, 1954 – was uncovered by NBC writer
Wayne Federman Wayne Federman (born June 22, 1959) is an Emmy Award winning American comedian, actor, author, writer, comedy historian, producer, and musician. He is noted for numerous stand-up comedy appearances in clubs, theaters, and on television; his book ...
, who was working on a television retrospective for the Reagan Centennial Celebration. The episode was noteworthy because it teamed Ronald Reagan with
James Dean James Byron Dean (February 8, 1931September 30, 1955) was an American actor. He is remembered as a cultural icon of teenage disillusionment and social estrangement, as expressed in the title of his most celebrated film, '' Rebel Without a Caus ...
. Highlights were broadcast on the '' CBS Evening News'', '' NBC Nightly News'', and ''
Good Morning America ''Good Morning America'' (often abbreviated as ''GMA'') is an American morning television program that is broadcast on ABC. It debuted on November 3, 1975, and first expanded to weekends with the debut of a Sunday edition on January 3, 1993. ...
''.


Directors

* "The Martyr", directed by
Jacques Tourneur Jacques Tourneur (; November 12, 1904 – December 19, 1977) was a French film director known for the classic film noir ''Out of the Past'' and a series of low-budget horror films he made for RKO Studios, including '' Cat People'', ''I Walked w ...
(1956) (25 min) * "Into the Night", directed by Jacques Tourneur (1955) (25 min) * "Aftermath", directed by Jacques Tourneur (1960) (25 min) * "Star Witness: The Lili Parrish Story", directed by Jacques Tourneur (1961) (25 min)


References


Further reading

*William L. Bird, Jr. ''"Better Living": Advertising, Media, and the New Vocabulary of Business Leadership, 1935–1955.'' Evanston, IL: Northwestern University Press, 1999.


External links

*
Article on ''GE Theater''
from the
Museum of Broadcast Communications The Museum of Broadcast Communications (MBC) is an American museum, the stated mission of which is "to collect, preserve, and present historic and contemporary radio and television content as well as educate, inform and entertain through our arc ...

Jerry Haendiges Vintage Radio Logs: ''General Electric Theater''''General Electric Theater'', Museum of Broadcast Communications''Company Voice Advertising'', Museum of Broadcast Communications


{{Gore Vidal 1953 American television series debuts 1962 American television series endings 1950s American radio programs 1950s American anthology television series 1960s American anthology television series Anthology radio series Black-and-white American television shows CBS original programming CBS Radio programs English-language television shows General Electric sponsorships American live television series Television series by Universal Television Ronald Reagan