GuideWell, formally GuideWell Mutual Holding Corporation (holding company for Florida Blue), is a

mutual insurance A mutual insurance company is an insurance company owned entirely by its policyholders. It is a form of consumers' co-operative. Any profits earned by a mutual insurance company are either retained within the company or rebated to policyholders ...

holding company primarily focused on

health insurance Health insurance or medical insurance (also known as medical aid in South Africa) is a type of insurance that covers the whole or a part of the risk of a person incurring medical expenses. As with other types of insurance, risk is shared among ma ...

Florida Florida ( ; ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders the Gulf of Mexico to the west, Alabama to the northwest, Georgia (U.S. state), Georgia to the north, the Atlantic ...

. It was created in 2013 by a reorganization initiated by Florida Blue, a member company of the

Blue Cross Blue Shield Association Blue Cross Blue Shield Association, also known as BCBS, BCBSA, or The Blues, is a United States–based federation with 33 independent and locally operated BCBSA companies that provide health insurance to more than 115 million people in the U ...

. By health insurance premiums written, it is 10th largest in providing

health insurance in the United States In the United States, health insurance helps pay for medical expenses through privately purchased insurance, social insurance, or a social welfare program funded by the government. Synonyms for this usage include "health coverage", "health ...

with about $15b in health insurance sales.

History

It originally formed out of Florida Hospital Service Corporation founded in 1944, which became Blue Cross of Florida, and Florida Medical Services Corporation in 1946, which became Blue Shield of Florida. These merged in 1980 into Blue Cross and Blue Shield of Florida, which was renamed Florida Blue in 2012. In 2009, Florida Blue acquired Florida Health Care Plans. In 2022, GuideWell acquired Triple-S, which operated Blue Cross Blue Shield plans in Puerto Rico.

Subsidiaries

The holding company controls corporations operating in

insurance Insurance is a means of protection from financial loss in which, in exchange for a fee, a party agrees to compensate another party in the event of a certain loss, damage, or injury. It is a form of risk management, primarily used to protect ...

, health care providers,

consumerism Consumerism is a socio-cultural and economic phenomenon that is typical of industrialized societies. It is characterized by the continuous acquisition of goods and services in ever-increasing quantities. In contemporary consumer society, the ...

, and

government A government is the system or group of people governing an organized community, generally a State (polity), state. In the case of its broad associative definition, government normally consists of legislature, executive (government), execu ...

. Subsidiaries include: *GuideWell Source - Medicare administrator **Novitas Solutions **First Coast Service Options *WebTPA - third-party administrator *Capital Health Plan *Florida Health Care Plans

References

{{Reflist Financial services companies established in 1944 Companies based in Florida Members of Blue Cross Blue Shield Association