Grove Collaborative is a benefit corporation headquartered in

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

, with an additional office in

Portland, Maine Portland is the List of municipalities in Maine, most populous city in the U.S. state of Maine and the county seat, seat of Cumberland County, Maine, Cumberland County. Portland's population was 68,408 at the 2020 census. The Portland metropolit ...

. The company makes and sells its own

environmentally friendly Environment friendly processes, or environmental-friendly processes (also referred to as eco-friendly, nature-friendly, and green), are sustainability and marketing terms referring to goods and services, laws, guidelines and policies that c ...

home and personal care products under its Grove Co. brand, as well as products from other companies.

History

The company was founded in 2012 under the name ePantry by Stuart Landesberg, Chris Clark, and Jordan Savage. In 2016, it was rebranded as Grove. In 2021 the company hired former

Amazon Amazon most often refers to: * Amazon River, in South America * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon (company), an American multinational technology company * Amazons, a tribe of female warriors in Greek myth ...

executive Jennie Perry to serve as its chief marketing officer. In April 2021, Grove began a brick-and-mortar partnership with nationwide retailer

Target Corporation Target Corporation is an American retail corporation that operates a chain of discount department stores and hypermarkets, headquartered in Minneapolis, Minnesota. It is the seventh-largest retailer in the United States, and a component of th ...

, which carries some of its products. At the end of 2021, Grove raised $436 million in capital. In association with the December 2021 merger, $87 million was raised in a

private investment in public equity A private investment in public equity, often called a PIPE deal, involves the selling of publicly traded common shares or some form of preferred stock or convertible security to private investors. It is an allocation of shares in a public compan ...

. The Virgin Group SPAC trust provided an additional $348 million. In December 2021, Grove Collaborative merged with a

special-purpose acquisition company A special-purpose acquisition company (SPAC; ), also known as a blank check company or a blind-pool stock offering, is a shell corporation listed on a stock exchange with the purpose of acquiring (or merging with) a private company, thus taking ...

backed by Sir Richard Branson’s

Virgin Group Virgin Group Ltd is a British multinational venture capital conglomerate founded by Richard Branson and Nik Powell in February 1970. Virgin Group's date of incorporation is listed as 1989 by Companies House, who class it as a holding compa ...

Unilever Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever B ...

PLC’s CEO, Paul Polman, was named as a partner in the venture and CEO Landesberg continued to lead Grove. The merger included taking the company public in June 2022, with a valuation of $1.5 billion. The combined company is listed under “GROV” on the

New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District, Manhattan, Financial District of Lower Manhattan in New York City. It is the List of stock exchanges, largest stock excha ...

. The company laid off 17% of its workforce soon after the Virgin SPAC merger, to cut operating costs. In early 2022, Grove Collaborative named Sergio Cervantes as its new CFO, after he spent 18 years with

and four years with

Gillette Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). Based in Boston, Massachusetts, United States, it was owned by The Gil ...

. In February 2022, former

Burt's Bees Burt's Bees is an American multinational personal care product company. The company is a subsidiary of Clorox that describes itself as an " Earth-friendly, Natural Personal Care Company" making products for personal care, health, beauty and pers ...

executive John Replogle was appointed chairman of Grove Collaborative’s board of directors. In April 2022, actress and entrepreneur

Drew Barrymore Drew Blythe Barrymore (born February 22, 1975) is an American actress, talk show host, and businesswoman. A member of the Barrymore family of actors, she has received multiple List of awards and nominations received by Drew Barrymore, awards a ...

became an investor in Grove Collaborative. She is the company’s first global brand and sustainability advocate. In July 2022, retailers

Kohl’s Kohl's Corporation (Kohl's is stylized in all caps) is an American department store retail chain. currently has 1,165 locations, operating stores in every U.S. state except Hawaii. The company was founded by Polish immigrant Maxwell Kohl, who ...

Meijer Meijer Inc. (, ) is an American supercenter chain that primarily operates throughout the Midwestern United States. Its corporate headquarters are in Walker, Michigan. Founded in 1934 as a supermarket chain, Meijer is credited with pioneering ...

and

Giant Eagle Giant Eagle, Inc. is an American supermarket chain with stores in Pennsylvania, Ohio, West Virginia, Indiana, and Maryland. The company was founded in 1918 in Pittsburgh, Pennsylvania, and incorporated on August 31, 1931. ''Supermarket News'' ...

began carrying products from Grove Co.’s cleaning line. However, Q1 2022 revenue declined by 11% compared to Q1 2021. Grove Collaborative was chosen by Fast Company as one of the most innovative companies in 2022. In August 2023, Jeff Yurcisin became the new Chief Executive Officer of Grove Collaborative. Landesberg transitioned from CEO to Executive Chairman of the Board of Directors, with Replogle becoming Lead Independent Director of the board.

References

{{reflist 2012 establishments in California E-commerce in the United States Online retailers Retail companies established in 2012 American companies established in 2012