Google Store is a hardware

retail store The retail format (also known as the retail formula) influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services ar ...

operated by

Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...

that sells

Google Pixel Google Pixel is a brand of portable Consumer electronics, consumer electronic devices developed by Google that run either ChromeOS or the Pixel version of the Android (operating system), Android operating system. The main line of Pixel products ...

devices,

Google Nest Google Nest is a line of smart home products including smart speakers, smart displays, streaming devices, thermostats, smoke detectors, routers and security systems including smart doorbells, cameras and smart locks. The Nest brand n ...

products,

Chromecast Chromecast is a discontinued line of digital media players developed by Google. The devices, designed as small dongles, can play Internet-streaming media, streamed audio-visual content on a high-definition television or home audio system. The u ...

dongles,

Fitbit Fitbit is a product lining, line of wireless-enabled wearable technology, physical fitness monitors and activity trackers such as smartwatches, pedometers and monitors for heart rate, quality of sleep, and stairs climbed as well as related soft ...

devices, and accessories such as earbuds, phone cases, chargers, and keyboards. It also sold

Nexus NEXUS is a joint Canada Border Services Agency and U.S. Customs and Border Protection-operated Trusted Traveler and expedited border control program designed for pre-approved, low-risk travelers. Members of the program can avoid waits at border ...

Daydream Daydreaming is a stream of consciousness that detaches from current external tasks when one's attention becomes focused on a more personal and internal direction. Various names of this phenomenon exist, including mind-wandering, fantasies, a ...

, Stadia and

Cardboard Cardboard is a generic term for heavy paper-based products. Their construction can range from a thick paper known as paperboard to corrugated fiberboard, made of multiple plies of material. Natural cardboards can range from grey to light brown ...

devices until their discontinuations. Google Store sells products made by

or made in collaboration with that company. It was introduced on March 11, 2015, and replaced the Devices section of

Google Play Google Play, also known as the Google Play Store, Play Store, or sometimes the Android Store (and was formerly Android Market), is a digital distribution service operated and developed by Google. It serves as the official app store for certifie ...

as Google's hardware retailer. Google has experimented with physical locations as well. In October 2016, it opened a pop-up shop in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

to display its then-recently announced hardware products, and the following month it opened "Google Shops",

store-within-a-store A store-within-a-store, also referred to as store-in-store (North America) or shop-in-shop (U.K. et al.), refers to a space within a larger retail store, designated for use by a specific brand to feature its products, clearly branded with signs ...

locations at select

Best Buy Best Buy Co., Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. Originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music, it was r ...

stores in

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

. In 2021, Google announced that they would be opening a physical Google Store as part of its Chelsea Market campus in

, which opened on June 17.

Locations

Online

On the Internet, the Google Store replaced the Devices section on the Google Play website.

Pop-up stores

London

In March 2015, Google opened a

within a branch of British electrical retailer

Currys Currys (branded as Currys PC World between 2010 and 2021) is a British electrical retailer and aftercare service provider operating in the United Kingdom and Ireland, specialising in white goods, consumer electronics, computers and mobile phon ...

, at

Tottenham Court Road Tottenham Court Road (occasionally abbreviated as TCR) is a major road in Central London, almost entirely within the London Borough of Camden. The road runs from Euston Road in the north to St Giles Circus in the south; Tottenham Court Road tu ...

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

. It has since closed.

Pop-up showroom

In October 2016, Google opened Made by Google, a temporary pop-up showroom in the

SoHo SoHo, short for "South of Houston Street, Houston Street", is a neighborhood in Lower Manhattan, New York City. Since the 1970s, the neighborhood has been the location of many artists' lofts and art galleries, art installations such as The Wall ...

neighborhood of New York City. The space offered a glimpse at hardware products the company had recently developed, including the

Pixel In digital imaging, a pixel (abbreviated px), pel, or picture element is the smallest addressable element in a Raster graphics, raster image, or the smallest addressable element in a dot matrix display device. In most digital display devices, p ...

smartphone,

Google Home Google Nest, previously named Google Home, is a line of smart speakers developed by Google under the Google Nest brand. The devices enable users to speak voice commands to interact with services through Google Assistant, the company's virtual ...

smart speaker, and

Daydream View Daydream is a discontinued virtual reality (VR) platform which was developed by Google, primarily for use with a Virtual reality headset, headset into which a smartphone is inserted. It is available for select phones running the Android (operat ...

virtual reality headset.

Best Buy

In November 2016, Google opened "Google Shop", a

where Google displays its hardware products. The Google Shops, available at select

locations in Canada, gives Google a retail presence that's "been key to building a premium mobile device customer base that’s sizable and loyal, and it’s not something Google has really had with its previous

program". The Shops are "distinctly Google", with visual aesthetics featuring "light wood grain and gray fabric pairing up with playful hints of bright colors", along with "custom-created modular furniture that nests when standing room is limited, but can easily accommodate, say, a small group of students with stool seating in a pinch". In a comment to ''

TechCrunch TechCrunch is an American global online newspaper focusing on topics regarding high tech, high-tech and Startup company, startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. I ...

'', Janell Fischer, Google's Director of Retail Marketing, said that "We love it when people can come in, discover, play and have fun and it just happens to be with technology. So we’ve really tried to layer on lots of different immersive sorts of experiences, some that are direct demonstrations of the product and product features, but some that are more exploratory and fun". Each Google Shop "could have unique digital content tailored to the city wherein it resides".

Brick-and-mortar

Chelsea Market

In May 2021, Google announced that it would be opening a physical retail store as part of its Chelsea Market campus in

, next to its New York offices. Similar to the

Apple Store The Apple Store is a chain of Retail, retail stores owned and operated by Apple Inc. The stores sell, service and repair various Apple products, including Macintosh, Mac desktop and MacBook laptop personal computers, iPhone smartphones, iPad ta ...

, the Google Store Chelsea showcases Google's hardware products including Pixel, Nest, Chromecast, Fitbit, and Pixelbook devices, subscription services such as Google Stadia and Google Fi Wireless, software products such as

Google Translate Google Translate is a multilingualism, multilingual neural machine translation, neural machine translation service developed by Google to translation, translate text, documents and websites from one language into another. It offers a web applic ...

and Google Duo, as well as exclusive

merchandise Merchandising is any practice which contributes to the sale of Product (business), products ("merch" colloquially) to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative w ...

. It opened on June 17, 2021.

Williamsburg, Brooklyn

In May 2022, Google announced during the 2022

Google I/O Google I/O, or simply I/O, is an annual developer conference held by Google in Mountain View, California. The name "I/O" is taken from the number googol, with the "I" representing the first digit "1" in a googol and the "O" representing the s ...

keynote that a second physical Google Store would open in

Williamsburg, Brooklyn Williamsburg is a neighborhood in the New York City borough of Brooklyn, bordered by Greenpoint to the north; Bedford–Stuyvesant to the south; Bushwick and East Williamsburg to the east; and the East River to the west. It was an independe ...

. It opened on June 16, 2022.

Google Visitor Experience

In September 2023, Google announced that a third physical Google Store would be opened in the new Google Visitor Experience visitor center next to the

Googleplex The Googleplex is the corporate headquarters complex of Google. It is located at 1600 Amphitheatre Parkway in Mountain View, California. The original complex, with of office space, is the company's second largest square footage assemblage of ...

Mountain View, California Mountain View is a city in Santa Clara County, California, United States, part of the San Francisco Bay Area. Named for its views of the Santa Cruz Mountains, the population was 82,376 at the 2020 United States census, 2020 census. Mountain V ...

, the first Google Store on the West Coast. The store opened alongside the visitor center on October 12, 2023.

= Newbury Street

= A fourth physical Google Store located at 153 Newbury Street in

Boston, Massachusetts Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...

officially opened in 2024.

=
Chicagoland The Chicago metropolitan area, also referred to as Chicagoland, is the largest metropolitan statistical area in the U.S. state of Illinois, and the Midwest, containing the City of Chicago along with its surrounding suburbs and satellite cities ...

= A fifth physical Google Store opened on November 1, 2024, at Oakbrook Center in suburban Oak Brook.

Awards

Google Store received the 2016 Webby Award in the Consumer Electronics category.

References

External links

* {{Google LLC Best Buy Google buildings and structures Store American companies established in 2015 Retail companies established in 2015 Consumer electronics retailers of the United States