Ghirardelli Square is a landmark
public square
A town square (or public square, urban square, city square or simply square), also called a plaza or piazza, is an open public space commonly found in the heart of a traditional town or city, and which is used for community gatherings. Relat ...
at the foot of
Russian Hill and adjacent to the
Aquatic Park Historic District in
San Francisco
San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
. It is often considered to be part of the tourist attractions at nearby
Fisherman's Wharf. A portion of the area was listed on the
National Register of Historic Places
The National Register of Historic Places (NRHP) is the Federal government of the United States, United States federal government's official United States National Register of Historic Places listings, list of sites, buildings, structures, Hist ...
in 1982 as Pioneer Woolen Mills and D. Ghirardelli Company.
The square once featured over 40 specialty shops and restaurants. Some of the original shops and restaurants still occupy the square.
History
In 1893,
Domenico Ghirardelli purchased the entire city block in order to make it into the headquarters of the
Ghirardelli Chocolate Company
The Ghirardelli Chocolate Company (simply known as Ghirardelli) is an American confectioner, wholly owned by multinational confectioner Lindt & Sprüngli. The company was founded by and is named after Italian chocolatier Domenico Ghirardelli, w ...
. In the early 1960s, the Ghirardelli Chocolate Company was bought by the
Golden Grain Macaroni Company, which moved the headquarters off-site to
San Leandro and put the square up for sale.

San Franciscan
William M. Roth and his mother,
Lurline Matson Roth, bought the land in 1962 to prevent the square from being replaced with an apartment building. The Roths hired landscape architect
Lawrence Halprin and the firm
Wurster, Bernardi & Emmons to convert the square and its historic brick structures to an integrated restaurant and retail complex, the first major adaptive re-use project in the United States. It opened in 1964.
In 1965,
Benjamin Thompson and Associates renovated the lower floor of the Clock Tower, keeping the existing architectural elements, for a
Design Research store. The lower floors of the Clock Tower are now home to Ghirardelli Square's main chocolate shop.
In 1981, Ghirardelli Square was bought by a partnership of
Capital & Counties USA and
Northwestern Mutual Life.
In order to preserve Ghirardelli Square for future generations, the Pioneer Woolen Mills and D. Ghirardelli Company was listed on the
National Register of Historic Places
The National Register of Historic Places (NRHP) is the Federal government of the United States, United States federal government's official United States National Register of Historic Places listings, list of sites, buildings, structures, Hist ...
in 1982.
In 2008, part of the former clock tower building opened as
Fairmont Heritage Place hotel. The hotel includes 53 residence-style rooms spanning four floors, and offers fractional ownership opportunities for all 53 of its hotel rooms. It is one of the few 5-star hotels in the Fisherman's Wharf area.
In 2013, Ghirardelli Square was purchased by Atlanta, Georgia–based
Jamestown L.P.
Design and legacy
The plaza is at the eastern end of the
Golden Gate National Recreation Area
The Golden Gate National Recreation Area (GGNRA) is a U.S. National Recreation Area protecting of ecologically and historically significant landscapes surrounding the San Francisco Bay Area. Much of the park is land formerly used by the Unite ...
, connecting the Embarcadero waterfront promenade to the natural parkland of the Marina Green, Crissy Field and the Presidio Parkland.
[HOK Design for San Francisco's Iconic Ghirardelli Square Wins ASLA Award for Historic Preservation. (2017, April 21). Retrieved April 30, 2020, from https://www.hok.com/news/2017-04/hok-plan-for-san-franciscos-iconic-ghirardelli-square-wins-asla-award-for-historic-preservation/]
Lawrence Halprin's idea for Ghirardelli Square was to preserve the space within the urban setting and create an example for other U.S. cities, something which hadn't been done before. Ghirardelli Square featured many rarities at the time of its creation. For instance, Halprin designed all the street furniture and light fixtures, at a time when street furniture was not as common. Furthermore, a
wheelchair ramp
A wheelchair ramp is an inclined plane installed in addition to or instead of stairway, stairs. Ramps permit wheelchair users, as well as people pushing strollers, carts, or other wheeled objects, to more easily access a building, or navigate b ...
was put in for
William Wurster, another design choice rarity for the era. Lastly, Ghirardelli's
underground garage was new: rather than having the garage connect to the road, shops were put at street level in order to promote social opportunities.
[Lawrence Halprin (March 2003). "Oral History Interview Transcript" (PDF) (Interview). Interviewed by Charles A. Birnbaum and Tom Fox. The Cultural Landscape Foundation]
Retrieved 30 April 2020.
The cast bronze statue in Ghirardelli Plaza, titled ''
Andrea (Asawa), Andrea'', was installed by San Francisco sculptor
Ruth Asawa in 1968. It features two mermaids, one of whom is nursing a merbaby, surrounded by frogs and turtles. The statue was designed to delight viewers in the wonders of the ocean and to create a connection between the square and the nearby bay. The fountain was met with condemnation from American landscape architect
Lawrence Halprin who found the piece unserious and demanded its removal.
[Parscher, J. (2018, December 3). Where Credit's Due. Retrieved April 30, 2020, from https://landscapearchitecturemagazine.org/2018/11/08/where-credits-due/] Many San Franciscans, especially women residents, rallied around Asawa in support of keeping the sculpture.
One obstacle for the design was that Ghirardelli Square was at the foot of the Pacific Heights neighborhood. The Pacific Heights community wanted the giant Ghirardelli sign removed because of how bright it was at night. Rather than take down the sign, Halprin had it turned around to face the waterfront.
After several years, a series of renovations had departed from Lawrence Halprin's original design intention, resulting in Ghirardelli Plaza becoming visually unappealing and less accessible. Pre-2017, a revitalization project was undertaken focusing on improving public access, promoting year-round activity, improving environmental sustainability, and improving the plaza's aesthetics. The project used Lawrence Halprin's design archives and worked with the City of San Francisco's Historic Preservation Commission in order to combine Halprin's original planting and design approach with local plant species. The redesign won the Northern California ASLA Merit Award for Historic Preservation.
There is some disagreement about how much Halprin's repurposed site design is originally his own. The project was initially conceived by Caree and Stuart Rose, who had pushed for retail located in reused environments, and in the 1940s, activists Jean and Karl Kortum had been arguing for the preservation of the waterfront by turning it into a combined heritage and retail center.
Architects
Lawrence Halprin and
William Wurster were architects of Ghirardelli Square.
Current stores on the square
* Compass
* Broadway Coffee
* Culinary Artistas
* Elizabeth W.
* Ghirardelli Chocolate Manufact
* Ghirardelli Chocolate On The Go!
* Ghirardelli Chocolate Marketplace
* Gigi & Rose
* Gigi & Rose Children
* Imperial Parking, LLC
* Jackson & Polk
* Lola of North Beach
* Mashka Jewelry
* McCormick & Kuleto's
* Palette
* Pico
* San Francisco Brewing Company
* Subpar Mini Golf + Arcade
* Square Pie Guys
* Succulence
* Vom Fass
* Yap Designs
See also
*
List of San Francisco Designated Landmarks
References
External links
*
Guide to the Ghirardelli Square Architectural Recordsat
The Bancroft Library
{{Chocolate
Buildings and structures in San Francisco
Chocolate industry
Fisherman's Wharf, San Francisco
Shopping malls in the San Francisco Bay Area
Squares in San Francisco
Industrial buildings and structures on the National Register of Historic Places in California
National Register of Historic Places in San Francisco
San Francisco Designated Landmarks
Landmarks in San Francisco
Adaptive reuse of industrial structures in the San Francisco Bay Area
Hotels in San Francisco