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Gamestorming is a set of practices for facilitating
innovation Innovation is the practical implementation of ideas that result in the introduction of new goods or service (economics), services or improvement in offering goods or services. ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a n ...
in the business world. A
facilitator A facilitator is a person who helps a Social group, group of people to work together better, understand their common objectives, and plan how to achieve these objectives, during meetings or discussions. In doing so, the facilitator remains "neut ...
leads a group towards some goal by way of a game, a structured activity that provides scope for thinking freely, even playfully. The word ''gamestorming,'' itself as a
neologism In linguistics, a neologism (; also known as a coinage) is any newly formed word, term, or phrase that has achieved popular or institutional recognition and is becoming accepted into mainstream language. Most definitively, a word can be considered ...
, is a
portmanteau In linguistics, a blend—also known as a blend word, lexical blend, or portmanteau—is a word formed by combining the meanings, and parts of the sounds, of two or more words together.
suggestive of using ''games'' for ''
brainstorming Brainstorming is a creativity technique in which a group of people interact to divergent thinking, suggest ideas spontaneously in response to a prompt. Stress is typically placed on the volume and variety of ideas, including ideas that may seem o ...
''. A game may be thought of as an alternative to the standard business
meeting A meeting is when two or more people come together to discuss one or more topics, often in a formal or business setting, but meetings also occur in a variety of other environments. Meetings can be used as form of group decision-making. Definiti ...
. Most games involve 3 to 20 people and last from 15 minutes to an hour and a half. A game suspends some of the usual protocols of life and replaces them with a new set of rules for interaction. Games may require a few props such as sticky notes, poster paper, markers, random pictures from magazines, or thought provoking objects. Gamestorming skills include asking questions (opening, navigating, examining, experimenting, closing), structuring large diagrams, sketching ideas, fusing words and pictures into
visual language A visual language is a system of communication using visual elements. Speech as a means of communication cannot strictly be separated from the whole of human communicative activity which includes the visual and the term 'language' in relation t ...
, and most importantly, improvising to choose and lead a suitable game or invent a new one. The Gamestorming book is used in classes on interactive design and user experience, and social media marketing and referenced in innovation, product development, visual note taking and self-realization.


Origins of games

The gamestorming culture originated in the 1970s in Silicon Valley. Some of the games have earlier roots, for example, ''Button'' is inspired by the Native American
Talking Stick A talking stick, also called a speaker's staff,Wade 31 is an instrument of Indigenous democracy used by a number of Indigenous communities, especially those in the Indigenous peoples of the Pacific Northwest Coast, Pacific Northwest nations of Nor ...
tradition, and Show and Tell is known from
elementary school A primary school (in Ireland, India, the United Kingdom, Australia, New Zealand, Trinidad and Tobago, Jamaica, South Africa, and Singapore), elementary school, or grade school (in North America and the Philippines) is a school for primary ...
.


See also

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Business game Business game (also called business simulation game) refers to simulation games that are used as an educational tool for teaching business. Business games may be carried out for various business training such as: general management, finance, orga ...
* Creativity technique *
Facilitation (business) Facilitation in business, organizational development and consensus decision-making refers to the process of designing and running a meeting according to a previously agreed set of requirements. Facilitation concerns itself with all the tasks need ...
* Finite and infinite games * Game § Business games *
Innovation game {{One source, date=March 2022 Within qualitative marketing research, an innovation game is a form of primary market research developed by Luke Hohmann where customers play a set of directed games as a means of generating feedback about a product o ...
*
Open innovation Open innovation is a term used to promote an Information Age mindset toward innovation that runs counter to the secrecy and silo mentality of traditional corporate research labs. The benefits and driving forces behind increased openness have b ...
*
Serious game A serious game or applied game is a game designed for a primary purpose other than pure entertainment. The "serious" adjective is generally prepended to refer to video games used by industries like defense, education, scientific exploration, he ...
*
Seven Management and Planning Tools The seven management and planning tools have their roots in operations research work done after World War II and the Japanese '' total quality control'' (TQC) research. Affinity diagrams are a special kind of brainstorming tool that organize lar ...
*
Team building Team building is a collective term for various types of activities used to enhance social relations and define roles within teams, often involving collaborative tasks. It is distinct from team training, which is designed by a combination of busin ...
* Technological innovation system *
User experience design User experience design (UX design, UXD, UED, or XD), upon which is the centralized requirements for "User Experience Design Research" (also known as UX Design Research), defines the experience a user would go through when interacting with a compa ...


References

{{Reflist Innovation