Gamelab was an independent
game studio in New York City, New York founded by game designer
Eric Zimmerman and Peter Seung-Taek Lee in 2000. It is best known for creating
Diner Dash, one of the most downloaded games of all time (over half a billion times across multiple platforms in its first six years), as well as its two spin-off companies, the non-profit
Institute of Play and the online game and community site
Gamestar Mechanic.
History
Zimmerman and Lee (with audio by Michael Sweet) created a game called BLiX, which was named a Finalist (and eventually won Best Audio) at the 2000
Independent Games Festival
The Independent Games Festival (IGF) is an annual festival at the Game Developers Conference (GDC), the largest annual gathering of the independent video game industry. Originally founded in 1998 to promote independent video game developers, ...
at the
Game Developers Conference
The Game Developers Conference (GDC) is an annual conference for video game developers. The event includes an expo, networking events, and awards shows like the Game Developers Choice Award for Game of the Year, Game Developers Choice Awards and ...
, Zimmerman and Lee then incorporated gameLab and used an advance on BLiX royalties from their exclusivity deal with
Shockwave.com to open an office in downtown Manhattan. gameLab released 34 video games on multiple platforms between 2000 and 2009, published by companies like
LEGO
Lego (, ; ; stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitri ...
,
HBO
Home Box Office (HBO) is an American pay television service, which is the flagship property of namesake parent-subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is based a ...
,
PlayFirst,
VH-1, and iWin, plus eight massively multiplayer social games created exclusively for and played at the yearly Game Developers Conference from 2001 to 2008.
In 2004, gameLab released the award-winning Diner Dash, a strategy and time management game published by PlayFirst, then-director of game design
Frank Lantz and students in his Big Games class (including gameLab employees Greg Trefry and Mattia Romeo) at
New York University
New York University (NYU) is a private university, private research university in New York City, New York, United States. Chartered in 1831 by the New York State Legislature, NYU was founded in 1832 by Albert Gallatin as a Nondenominational ...
's
Interactive Telecommunications Program
The New York University Tisch School of the Arts (commonly referred to as Tisch) is the performing, cinematic, and media arts school of New York University.
Founded on August 17, 1965, as the School of the Arts at New York University, Tisch ...
created
Pac-Manhattan
''Pac-Man,'' originally called in Japan, is a 1980 maze video game developed and published by Namco for arcades. In North America, the game was released by Midway Manufacturing as part of its licensing agreement with Namco America. The play ...
, a real life version of
Pac-Man
''Pac-Man,'' originally called in Japan, is a 1980 maze video game developed and published by Namco for arcades. In North America, the game was released by Midway Manufacturing as part of its licensing agreement with Namco America. The pla ...
played in the streets surrounding NYU, which was one of the earliest and most influential
pervasive game
A pervasive game is one where the gaming experience is extended out into the real world, or where the fictional world in which the game takes place blends with the physical world. The "It's Alive" mobile games company described pervasive games a ...
s, covered by the
New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
and receiving worldwide press. In 2005, gameLab employees Trefry, Romeo,
Nicholas Fortugno, and Catherine Herdlick plus co-founder Lee co-founde
Come Out & Play an annual festival of new original big games played in the streets of New York City, Lantz left to co-found the game studio area/code, which was acquired by
Zynga
Zynga Inc. () is an American video game developer and Video game publisher, publisher known for its social video game services. It was founded in April 2007, with headquarters in San Mateo, California. The company primarily focuses on mobile an ...
in 2011 and became Zynga New York, and is now the director of New York University'
Game Center
In 2007, gameLab spun off the non-profit
Institute of Play to promote game design and play as educational tools for students. Within six months of its founding, Institute of Play received a grant from the
John D. and Catherine T. MacArthur Foundation to develop
Quest to Learn
Quest to Learn (Q2L) is a public middle and high school in New York City. The school is operated by the New York City Department of Education and is located in the Bayard Rustin Educational Complex in the Chelsea neighborhood of Manhattan.
...
, a New York City public school designed around game design principles. In 2009, supported by another grant from the John D. and Catherine T. MacArthur Foundation, gameLab partnered with
Katie Salen and released the award-winning game and community site
Gamestar Mechanic. gameLab closed in 2009 and sold its assets to
Arkadium.
[https://venturebeat.com/2009/09/29/arkadium-acquires-gamelabcom-game-development-firm/]
Video games
Massively Multiplayer Social Games at GDC
References
{{Reflist
Defunct video game companies of the United States
Video game companies established in 2000
Video game development companies