Friendly Center is a large, open-air mall located in northwestern

Greensboro, North Carolina Greensboro (; formerly Greensborough) is a city in and the county seat of Guilford County, North Carolina, United States. It is the List of municipalities in North Carolina, third-most populous city in North Carolina after Charlotte, North Car ...

, near the interchange of Wendover Avenue and Friendly Avenue.

History

The shopping center opened in August 1957, and with its inward orientation, Friendly Center could be classified as an outdoor

lifestyle center A lifestyle center (American English), or lifestyle centre (Commonwealth English), is a shopping center or mixed-used commercial development that combines the traditional retail functions of a shopping mall with leisure amenities oriented toward ...

. Its anchor tenants include

Belk Belk, Inc. is an American department store chain founded in 1888 by William Henry Belk in Monroe, North Carolina, with nearly 300 locations in 16 states. Belk stores and Belk.com offer apparel, shoes, accessories, cosmetics, home furnishings, a ...

Macy's Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated wi ...

(formerly

Thalhimer's Thalhimers was a department store in the Southern United States. Based in Richmond, Virginia, the venerable chain at its peak operated dozens of stores in Virginia, North Carolina, South Carolina, and one store in Memphis, Tennessee. Thalhimer ...

, later

Hecht's Hecht's, also known as Hecht Brothers, Hecht Bros. and the Hecht Company, was a large chain of department stores that operated mainly in the mid-Atlantic and southern region of the United States. The firm originated in Baltimore, Maryland. By 20 ...

), and

Sears Sears, Roebuck and Co. ( ), commonly known as Sears, is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began a ...

. Other tenants include

Barnes & Noble Barnes & Noble Booksellers is an American bookseller. It is a Fortune 1000 company and the bookseller with the largest number of retail outlets in the United States. As of July 7, 2020, the company operates 614 retail stores across all 50 ...

and

Old Navy Old Navy is an American clothing and accessories retailing company owned by multinational corporation Gap Inc. It has corporate operations in the Mission Bay neighborhood of San Francisco, California. The largest of the Old Navy stores are its ...

, The Grande Theatre is a 16-screen multiplex cinema operated by Regal Cinemas. It also contains Harris Teeter's flagship supermarket location encompassing 72,000 square feet (6,700 m2) and

Whole Foods Market Whole Foods Market IP, Inc., a subsidiary of Amazon, is an upscale American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A ...

. There are specialty " foodie" stores tucked away in the back corner by Harris Teeter such as the Savory Spice Shop and Midtown Olive Oil. It features a number of national retailers such as

Banana Republic In political science, the term banana republic describes a politically unstable country with an economy dependent upon the export of natural resources. In 1904, the American author O. Henry coined the term to describe Honduras and neighboring c ...

Victoria's Secret Victoria's Secret is an American lingerie, clothing, and beauty retailer known for high visibility marketing and branding, starting with a popular catalog and followed by an annual fashion show with supermodels dubbed Angels. As the largest ...

Bath & Body Works Bath & Body Works, LLC. is an American retail store chain that sells soaps, lotions, fragrances, and candles. It was founded in 1990 in New Albany, Ohio and has since expanded across 6 continents. In 1997, it was the largest bath shop chain in ...

, Express, The GAP,

Eddie Bauer Eddie Bauer, LLC is an American clothing store chain headquartered in Seattle, Seattle, Washington. Eddie Bauer sells its merchandise via retail stores, outlet stores, and online and via phone, with a call center in Groveport, Ohio. Its flagship ...

, Talbots, and Birkenstock Feet First. In early 2006, construction of "The Shops at Friendly Center" began after the nearby

Burlington Industries Burlington Industries, formerly Burlington Mills, is a diversified American fabric maker based in Greensboro, North Carolina. Founded by J. Spencer Love in Burlington, North Carolina in 1923, the company has operations in the United States, Mexico ...

office building was demolished. Its opening on October 19, 2006 introduced retail shops that had not previously been present in the

Piedmont Triad The Piedmont Triad (or simply the Triad) is a metropolitan region in the north-central part of the U.S. state of North Carolina anchored by three cities: Greensboro, Winston-Salem, and High Point. This close group of cities lies in the Piedmo ...

market such as an

Apple Store The Apple Store is a chain of retail stores owned and operated by Apple Inc. The stores sell various Apple products, including Mac personal computers, iPhone smartphones, iPad tablet computers, Apple Watch smartwatches, Apple TV digital me ...

Brooks Brothers Brooks Brothers, founded in Manhattan, New York, in 1818, is the oldest apparel brand in continuous operation in America. Originally a family business, Brooks Brothers produces clothing for men, women and children, as well as home furnishings. B ...

REI Rei or REI may refer to: Arts and entertainment *Rei, a story arc of the anime ''Higurashi When They Cry'' *Rei, a shapeshifting godlike dragon in the Australian webcomic series ''Vainglorious'' *Rei I, II and III, episodes of ''Neon Genesis Eva ...

, J. Crew, Coldwater Creek (closed in 2014), White House Black Market, Pendleton, J. Jill, and Johnston & Murphy. Several chain restaurants located in the center, including

P.F. Chang's P. F. Chang's China Bistro is an American-based, casual dining restaurant chain founded in 1993 by Paul Fleming and Philip Chiang that serves Asian fusion cuisine. Centerbridge Partners owned and operated Chang's until acquired by the private ...

, Fleming's Prime Steak House and Wine Bar, Bravo Cucina Italiana, and Mimi's Cafe. On November 8, 2006, a Harris Teeter supermarket opened as the chain's largest in North Carolina. On April 3, 2007, Starmount Company put Friendly Center up for sale along with most of their other commercial real estate. On October 5, 2007, CBL & Associates contracted to buy Friendly Center and all of Starmount Company's retail and office holdings. On January 4, 2008, The Triad Business Journa

reported that CBL & Associates paid more than $200 million for Friendly Center and the Shops at Friendly Center.

References

External links

Friendly Center official site
{{CBL Properties CBL Properties Shopping malls in Greensboro, North Carolina Shopping malls established in 1957