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A flagship is a vessel used by the
commanding officer The commanding officer (CO) or sometimes, if the incumbent is a general officer, commanding general (CG), is the officer in command of a military unit. The commanding officer has ultimate authority over the unit, and is usually given wide latitud ...
of a group of
naval A navy, naval force, or maritime force is the branch of a nation's armed forces principally designated for naval and amphibious warfare; namely, lake-borne, riverine, littoral, or ocean-borne combat operations and related functions. It includ ...
ships, characteristically a
flag officer A flag officer is a commissioned officer in a nation's armed forces senior enough to be entitled to fly a flag to mark the position from which the officer exercises command. The term is used differently in different countries: *In many countries ...
entitled by custom to fly a distinguishing flag. Used more loosely, it is the lead ship in a fleet of vessels, typically the first, largest, fastest, most heavily armed, or best known. Over the years, the term "flagship" has become a
metaphor A metaphor is a figure of speech that, for rhetorical effect, directly refers to one thing by mentioning another. It may provide (or obscure) clarity or identify hidden similarities between two different ideas. Metaphors are often compared wit ...
used in industries such as broadcasting, automobiles, education, technology, airlines, and retail to refer to their highest profile or most expensive products and locations.


Naval use

In common naval use, the term ''flagship'' is fundamentally a temporary designation; the flagship is wherever the
admiral Admiral is one of the highest ranks in some navies. In the Commonwealth nations and the United States, a "full" admiral is equivalent to a "full" general in the army or the air force, and is above vice admiral and below admiral of the fleet, ...
's flag is being flown. However, admirals have always needed additional facilities, including a meeting room large enough to hold all the captains of the fleet and a place for the admiral's staff to make plans and draw up orders. Historically, only larger ships could accommodate such requirements. The term was also used by commercial fleets, when the distinction between a nation's navy and merchant fleet was not clear. An example was '' Sea Venture'', flagship of the fleet of the Virginia Company, which was captained by
Royal Navy The Royal Navy (RN) is the United Kingdom's naval warfare force. Although warships were used by English and Scottish kings from the early medieval period, the first major maritime engagements were fought in the Hundred Years' War against ...
Vice-Admiral
Christopher Newport Christopher Newport (1561–1617) was an English seaman and privateer. He is best known as the captain of the ''Susan Constant'', the largest of three ships which carried settlers for the Virginia Company in 1607 on the way to found the settle ...
yet bore the Merchant Navy admiral of the company's fleet, Sir George Somers, during the ill-fated
Third Supply The Jamestown supply missions were a series of fleets (or sometimes individual ships) from 1607 to around 1611 that were dispatched from England by the London Company (also known as the Virginia Company of London) with the specific goal of initially ...
of 1609. In the age of sailing ships, the flagship was typically a
first rate In the rating system of the British Royal Navy used to categorise sailing warships, a first rate was the designation for the largest ships of the line. Originating in the Jacobean era with the designation of Ships Royal capable of carrying at ...
; the aft of one of the three decks would become the admiral's quarters and staff offices. This can be seen on , the flagship of Admiral
Nelson Nelson may refer to: Arts and entertainment * ''Nelson'' (1918 film), a historical film directed by Maurice Elvey * ''Nelson'' (1926 film), a historical film directed by Walter Summers * ''Nelson'' (opera), an opera by Lennox Berkeley to a lib ...
at the
Battle of Trafalgar The Battle of Trafalgar (21 October 1805) was a naval battle, naval engagement between the British Royal Navy and the combined fleets of the French Navy, French and Spanish Navy, Spanish Navies during the War of the Third Coalition (August–De ...
in 1805, still serving the
Royal Navy The Royal Navy (RN) is the United Kingdom's naval warfare force. Although warships were used by English and Scottish kings from the early medieval period, the first major maritime engagements were fought in the Hundred Years' War against ...
as the ceremonial flagship of the First Sea Lord from
Portsmouth, England Portsmouth ( ) is a port and city in the ceremonial county of Hampshire in southern England. The city of Portsmouth has been a unitary authority since 1 April 1997 and is administered by Portsmouth City Council. Portsmouth is the most densel ...
. Non-first rates could serve as flagships, however: , a
frigate A frigate () is a type of warship. In different eras, the roles and capabilities of ships classified as frigates have varied somewhat. The name frigate in the 17th to early 18th centuries was given to any full-rigged ship built for speed and ...
(a fourth rate), served as flagship for parts of the United States Navy during the early 19th century. In the 20th century, ships became large enough that the larger types,
cruiser A cruiser is a type of warship. Modern cruisers are generally the largest ships in a fleet after aircraft carriers and amphibious assault ships, and can usually perform several roles. The term "cruiser", which has been in use for several hu ...
s and up, could accommodate a commander and staff. Some larger ships may have a separate flag bridge for use by the admiral and his staff while the captain commands from the main navigation bridge. Because its primary function is to coordinate a fleet, a flagship is not necessarily more heavily armed or armored than other ships. During World War II, admirals often preferred a faster ship over the largest one. Modern flagships are designed primarily for
command and control Command and control (abbr. C2) is a "set of organizational and technical attributes and processes ... hatemploys human, physical, and information resources to solve problems and accomplish missions" to achieve the goals of an organization or en ...
rather than for fighting, and are also known as
command ship Command ships serve as the flagships of the commander of a fleet. They provide communications, office space, and accommodations for a fleet commander and their staff, and serve to coordinate fleet activities. An auxiliary command ship features ...
s.


Flagship as metaphor

As with many other naval terms, ''flagship'' has crossed over into general usage, where it means the most important or leading member of a group, as in the
flagship station In broadcasting, a flagship (also known as a flagship station or key station) is the broadcast station which originates a television network, or a particular radio or television program that plays a key role in the branding of and consumer loyalt ...
of a broadcast network. The word can be used as a noun or an adjective describing the most prominent or highly touted product, brand, location, or service offered by a company. Derivations include the "flagship brand" or "flagship product" of a manufacturing company, "flagship store" of a retail chain, or "flagship service" of a hospitality or transportation concern. The term "flagship" may have specific applications: * Auto companies may have a flagship in the form of their leading or highest-priced car. * Electronics companies may have a series of products considered to be their flagship, usually consisting of one or two products that are updated periodically. For example, the Samsung Galaxy S series consists of several flagship smartphones that are released on a yearly basis. * In rail transport, a "flagship service" is either the fastest or most luxurious. Often it is also a
named train In the history of rail transport, dating back to the 19th century, there have been hundreds of named passenger trains. Lists of these have been organized into geographical regions. Trains with numeric names are spelled out. For example, the 20th ...
or service.


Colleges and universities in the United States

Most states in the United States provide public university education through one or more university systems, with each system having multiple campuses located throughout the state. The phrase flagship institution or flagship university may be applied to an individual school or campus within each state system. The
College Board The College Board is an American nonprofit organization that was formed in December 1899 as the College Entrance Examination Board (CEEB) to expand access to higher education. While the College Board is not an association of colleges, it runs ...
, for example, defines flagship universities as the best-known institutions in the state, noting that they were generally the first to be established and are frequently the largest and most selective, as well as the most research-intensive public universities. These schools are often land-grant research universities. According to
Robert M. Berdahl Robert Max Berdahl (born March 15, 1937) is a retired American college and university administrator. Biography Born in Sioux Falls, South Dakota, Berdahl received a Bachelor of Arts from Augustana College in 1959. Additionally, he obtained a Ma ...
, then-chancellor of the University of California, Berkeley, the phrase "flagship" came into existence in the 1950s when the Morrill Act schools were joined by newer institutions built in a wave of post-war expansion of state university systems. Berdahl notes further that because flagships are generally the oldest schools within a system, they are often the largest and best financed and are perceived as elite relative to non-flagship state schools. He comments that "Those of us in 'systems' of higher education are frequently actively discouraged from using the term 'flagship' to refer to our campuses because it is seen as hurtful to the self-esteem of colleagues at other institutions in our systems. The use of the term is seen by some as elitist and boastful. It is viewed by many, in the context of the politics of higher education, as 'politically incorrect.' ... Only in the safe company of alumni is one permitted to use the term." Nevertheless, the term "flagship university" is still used in official contexts by various state university system boards of governors, state legislatures, and scholars. Additionally, state universities often self-designate themselves as flagships. Higher education agencies, research journals, and other organizations also use the term, though their lists of flagship universities can differ greatly. One list of 50 flagship universities (one per state) is employed by the Higher Education Coordinating Board, the College Board, the Princeton Review and many other state and federal educational and governmental authorities for a variety of purposes including tuition and rate comparisons, research studies and public policy analyses. Despite its ubiquity, this list of 50 flagships is not the only state-by-state examination of flagships. In a 2010 article, Standard & Poor's created its own list of flagship universities, noting that each state had typically one or two institutions with flagship characteristics. The Education Sector, an education policy organization, used a different list of 51 flagship universities in an August 2011 study of college debt. Several states had multiple universities categorized as flagships due to "less of a clear distinction between a single flagship and other public universities" in those states. Additionally, several states were not included in the study due to insufficient comparative data. There are many instances in which more than one school in a state has claimed to be, or has been described as, a "flagship". In February 2012, Idaho's State Board of Education made a controversial decision to strike the word "flagship" from the University of Idaho's mission statement. The Board's President Richard Westerberg explained that this revision was made as part of the board's many changes made to multiple Idaho universities' mission statements in an effort to ensure all statements were consistent and collegial in nature rather than comparative or competitive.


Retailing

Flagship stores are core stores for
brand name A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...
retailers, larger than their standard outlets and stocking greater inventory, often found in prominent shopping districts such as Fifth Avenue in New York, Oxford Street in London,
İstiklal Avenue İstiklal Avenue ( tr, İstiklal Caddesi; en, "Independence Avenue"), historically known as the Grand Avenue of Pera (Ottoman Turkish: ''Cadde-i Kebir''; el, Μεγάλη Οδός του Πέραν, Megali Odos tu Peran; french: Grande Rue de ...
in İstanbul or Tokyo's Ginza.


Broadcasting

A flagship station is the principal station of a radio or television
broadcast network A terrestrial network (or broadcast network in the United States) is a group of radio stations, television stations, or other electronic media outlets, that form an agreement to air, or broadcast, content from a centralized source. For example, ...
. It can be the station that produces the largest amount of material for the network, or the station in the parent company's home city, or both. The term dates back to the mid twentieth century years of broadcasting when headquarters stations produced programs for their networks. For example, the flagship stations of the
ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
,
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are ...
and
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...
television and radio networks are their owned and operated outlets in New York City. Likewise, public television's WNET served as primary member station for
National Educational Television National Educational Television (NET) was an American educational broadcast television network owned by the Ford Foundation and later co-owned by the Corporation for Public Broadcasting. It operated from May 16, 1954 to October 4, 1970, and wa ...
(NET), a forerunner to the US Public Broadcasting Service (PBS). In sports broadcasting, the "flagship" is a team's primary station in their home market, which produces game broadcasts and feeds them to affiliates. For example, WGN was the flagship station of the
Chicago Cubs The Chicago Cubs are an American professional baseball team based in Chicago. The Cubs compete in Major League Baseball (MLB) as part of the National League (NL) Central division. The club plays its home games at Wrigley Field, which is locate ...
baseball team, which has an extensive Cubs radio network spanning several states.


Automobiles

The term flagship is also used to describe an automaker's top (i.e. largest/most expensive/most prestigious) vehicle. Modern examples include the Mercedes-Benz S-Class, Toyota Century, Hongqi L5, and Land Rover's
Range Rover Range may refer to: Geography * Range (geographic), a chain of hills or mountains; a somewhat linear, complex mountainous or hilly area (cordillera, sierra) ** Mountain range, a group of mountains bordered by lowlands * Range, a term used to ...
.


Airlines

American Airlines obtained copyright to the term “Flagship” on May 3, 1937 per the Catalog of Copyright Entries. As of December 20, 2019 as stated in a legal document, this includes "the marks “Flagship,” “Flagship Lounge” and “Flagship Suite” (the “Flagship Marks”)—to describe premium air travel services for first and business class passengers since the 1930s and 1940s." Delta Airlines also uses/used the word "Flagship" to describe its top lines, as pointed out by AA and being argued legally in December 2019 and into 2020.


Conservation

Within conservation biology, the term
flagship species In conservation biology, a flagship species is a species chosen to raise support for biodiversity conservation in a given place or social context. Definitions have varied, but they have tended to focus on the strategic goals and the socio-economi ...
refers to a species or taxon that is a symbol or rallying point to catalyze conservation actions.


See also

* List of flagships


References


External links

* {{Authority control Metaphors referring to ships Ship types