Feeld (previously called 3nder) is a location-based

online dating application An online dating application is an online dating service presented through a mobile phone application (app), often taking advantage of a smartphone's GPS location capabilities, always on-hand presence, easy access to digital photo galleries and ...

for

iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also include ...

and Android that facilitates communication between people interested in

ethical non-monogamy Consensual non-monogamy (CNM), and its subset ethical non-monogamy (ENM), are the practice of non-monogamous intimate or sexual relations that are distinguished from infidelity by the knowledge and consent of those involved, and from polygamy by ...

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, swinging, and other alternative relationship models and sexual preferences. According to a review from

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, over a third of users are on the app with a partner, and 45 percent identify as something other than heterosexual. 3nder was launched in the UK in July 2014 and in the US in 2015. As of August 1, 2016, it had had over 1.6M downloads on iOS and its users make 10 million connections a month. Major updates to the interface were released December 2017 then in August 2022. Feeld is developed by Feeld Ltd., an independent remote

startup company A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses that never intend ...

founded in 2014 by

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n-born designer Dimo Trifonov.

History

Trifonov conceived the app after his girlfriend Ana Kirova told him that she had feelings for other people. Once the concept was developed, Trifonov bought a $15 online template to create a holding page and saw immediate demand. Feeld (initially known as 3nder) received its first seed round from UK-based group, Haatch. The app was launched as 3nder in the UK in July 2014 and in the US in 2015. In October 2015, 3nder Ltd. was awarded $500,000 in seed funding from a pair of unnamed

angel investor An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital for a business or businesses start-up, usually in exchange for convertible debt or owne ...

s. In May 2016,

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's parent company Match Group (a part of IAC) sued 3nder Ltd., alleging

trademark infringement Trademark infringement is a violation of the exclusive rights attached to a trademark without the authorization of the trademark owner or any licensees (provided that such authorization was within the scope of the licence). Infringement may ...

over its name. Match Group "wants its smaller competitor to shut down and erase its presence from the web entirely to avoid ‘confusion’ between the two apps, claiming the alleged similarity gives 3nder an ‘unfair advantage’", based on the "supposed pronunciation of 3nder". In August 2016, the app was renamed Feeld. Dimo Trifonov was CEO until March 2021, when Ana Kirova took over.

Operation

The basic app is free to use to match with and message with other members, with optional

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available to obtain additional features. Members discreetly sign into the app using their email address, Sign in with Apple, or

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. They build their profile, choosing between 20

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and 19

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options, and can pair their account with their partner, if they have one. Users can then choose who they'd like to see (singles, couples, genders) and refine their search based on geographical search area, age, relationship type and sexual preferences. The app then presents other users' profiles to look at. Liking or Disliking indicate interest or disinterest in another's profile, and uniquely for dating apps, users can decide to “skip” a profile to make a choice later. When two users like each other, they become "Connections" and can start to message each other. As well as showing other members around them, the app also offers the ability to visit and meet members in other cities through "Cores". It also offers Virtual Cores as a way to connect over like-minded interests, regardless of geographical location.

In-app purchases

A paid subscription called Majestic offers additional features called Who Likes You, Filter by Desires, Incognito and Private Photos; it also gives members one complimentary Ping per day. Incognito allows members to hide from others members they haven't yet Liked, providing additional privacy; members who have logged in with Facebook can also opt to hide their profile from their Facebook friends. Members may also send "Pings", to immediately notify another member of their interest without having to wait for the other person to see them and like them back. Pings can be acquired as in-app purchases. There is also a paid feature called "Uplift", which allows members to be shown ahead of other profiles in their area for some time, thus decreasing the time it will take to connect with other members.

References

External links

*{{official website, www.feeld.co Online dating for specific interests Geosocial networking Mobile social software Proprietary software 2014 software Online dating services of the United Kingdom

History

Operation

In-app purchases

See also

References

External links