Faux Cyrillic, pseudo-Cyrillic, pseudo-Russian or faux Russian typography is the use of Cyrillic script, Cyrillic letters in Latin alphabet, Latin text, usually to evoke the Soviet Union or Russia, though it may be used in other contexts as well. It is a common Western world, Western trope (literature), trope used in book covers, film titles, comic book lettering, artwork for computer games, or Packaging and labelling, product packaging which are set in or wish to evoke Eastern Europe, the Soviet Union, or Russia. A typeface designed to emulate Cyrillic is classed as an ethnic typeface. The use of faux Cyrillic is sometimes considered offensive to Russian speakers.
Letters are substituted regardless of phonetic matching. For example, ''R'' and ''N'' in ''RUSSIAN'' may be replaced with Cyrillic Ya (Cyrillic), Я ("ya") and I (Cyrillic), И ("i") to form the faux-cyrillic "ЯUSSIAИ" ("RUSSIAN" although it would read "YAUSSIAI"). Other examples include the use of Sha (Cyrillic), Ш for W, Tse (Cyrillic), Ц for U, Я/Ge (Cyrillic), Г for R/backwards and upside-down L, Ef (Cyrillic), Ф for O, De (Cyrillic), Д for A, Б, Ь, or Ъ for B/b, З, Э, or Ё for E, Che (Cyrillic), Ч or У for Y. Outside the Russian alphabet, Џ (from Serbian language, Serbian) can act as a substitute for U, Ғ (from Turkic languages) for F, Ә (from Turkic languages, Abkhaz language, Abkhaz, Dungan language, Dungan, Itelmen language, Itelmen, Kalmyk Oirat, Kalmyk and Kurdish languages, Kurdish) or Є (from Ukrainian language, Ukrainian) for E, Ө (from Turkic, Mongolic languages, Mongolic and Uralic languages, Uralic languages) for O, Һ (from Turkic and Mongolic languages and Kildin Sámi language, Kildin Sámi) for H, and Ћ (Serbian) for Th. A reversed ☭ is also sometimes used for G.
[ A reversed hammer and sickle is used for the word-finishing Gs on the poster for ''The Russians Are Coming, the Russians Are Coming, The Russians Are Coming, The Russians Are Coming'', as can be seen :File:Russians are coming.jpg, here.
A common substitution is $ for S. Further variants include an inverted K (ꓘ), which is not used in any language.
This effect is usually restricted to text set in all caps, because Cyrillic letter-forms do not match well with lower case Latin letters. In Cyrillic script#Letterforms and typography, Cyrillic typography, most upright lower case letters resemble small caps, smaller upper case letters, unlike the more distinctive forms of Latin-alphabet type. Cursive Cyrillic upper and lower case letters are more differentiated. Most Cyrillic letter-forms were derived from the Greek alphabet in the 9th century, but the modern forms have more closely resembled those in the Latin alphabet since Peter the Great's Reforms of Russian orthography, civil script reform of 1708.
The letters А, В, Е, Ѕ*, І*, Ј*, К, М, Н, О, Р, С, Т, Ү*, У, Ғ*, Ѵ*, and Х are strongly homoglyphic or related to Latin letters, depending on intended sound values to the point that their substitution may not be noticed, unlike those listed above. If compatibility issues arise that limit mixing of scripts, these can be used with faux Cyrillic letters in lieu of their Latin counterparts.
* IDN homograph attack
* Volapük encoding vice versa of ''Faux Cyrillic'', i.e. encoding of Cyrillic letter with ASCII characters by using faux-Latin homoglyph characters
* Translit, Russian Chat Alphabet, Informal romanizations of Russian
* Foreign branding
* Heavy metal umlaut for a similar practice in the field of heavy metal music, heavy metal
* Leet for a similar manner of replacing Latin letters with other glyphs that resemble them
*Typeface#Ethnic typefaces, Mimicry/Ethnic Typefaces
* Samples of simulation typefaces
* Transformation of text
* UL (safety organization)#Recognized Component Mark, UL Recognized Mark (left-italic ЯU)
* [//tvtropes.org/pmwiki/pmwiki.php/Main/TheBackwardsR The Backwards R] - Explains in greater detail with examples.
* [//jkirchartz.com/demos/fake_russian_generator.html ҒДԞЄ ЯЦSSЇДИ GЄЙЭЯДҐФЯ] - Make English look sort of like Russian, by using Cyrillic letter forms.