Friends Reunited was a portfolio of

social networking A social network is a social structure consisting of a set of social actors (such as individuals or organizations), networks of Dyad (sociology), dyadic ties, and other Social relation, social interactions between actors. The social network per ...

websites based upon the themes of reunion with research, dating and job-hunting. The first and eponymous website was created by a husband-and-wife team in the classic back-bedroom Internet start-up; it was the first online social network to achieve prominence in Britain, and it weathered the dotcom bust. Each site worked on the principle of

user-generated content User-generated content (UGC), alternatively known as user-created content (UCC), emerged from the rise of web services which allow a system's User (computing), users to create Content (media), content, such as images, videos, audio, text, testi ...

through which registered users were able to post information about themselves which could be searched by other users. A double-blind email system allowed contact between users. Formerly, the site cost £7.50 per year to use but it was later free of charge. The main Friends Reunited site aimed to reunite people who had in common a school, university, address, workplace, sports club or armed service; the sister site

Genes Reunited Genes Reunited, originally known as Genes Connected, is a genealogy website that was launched in the UK in 2003 as a sister-site to Friends Reunited.Phil Inman, Sean Dodson (29 April 2004"Genes reunited" ''The Guardian''. Retrieved 2013-02-08. I ...

enabled members to pool their family trees and identify common ancestors; the Dating and Jobs sister sites linked members with similar attributes, interests and/or locations. Friends Reunited branding was attached to CD collections of nostalgic

popular music Popular music is music with wide appeal that is typically distributed to large audiences through the music industry. These forms and styles can be enjoyed and performed by people with little or no musical training.Popular Music. (2015). ''Fun ...

, and television programmes broadcast on the ITV network, which owned the site until August 2009. A book of members' stories was published in 2003 by

Virgin Books Virgin Books is a British book publisher 90% owned by the publishing group Random House, and 10% owned by Virgin Group, the company originally set up by Richard Branson as a record company. History Virgin established its book publishing ...

, and a song about (and named after) the site was released by The Hussys in 2006. Following ITV's sale of the site to

DC Thomson DC Thomson is a media company based in Dundee, Scotland. Founded by David Couper Thomson in 1905, it is best known for publishing ''The Courier (Dundee), The Courier'', ''Evening Telegraph (Dundee), The Evening Telegraph'' and ''The Sunday Pos ...

's Brightsolid subsidiary in 2009, the company relaunched Friends Reunited in March 2012 with an emphasis on nostalgia and memories. On 26 February 2016 the website closed down, after 16 years of operation.

History

Establishment

The website was conceived by Julie and Steve Pankhurst of Barnet, Hertfordshire and their friend Jason Porter in 1999. Julie Pankhurst's curiosity about the current status of old school friends inspired her to develop the website, exploiting a gap in the UK market following the success of US website Classmates.com. Friends Reunited was officially launched in June 2000. By the end of the year, it had 3,000 members, and a year later this had increased to 2.5 million.

ITV ownership

In December 2005, Friends Reunited had over 15 million members and was bought by British TV company

ITV plc ITV plc is a British media company that holds 13 of the 15 regional television licences that make up the ITV (TV network), ITV network (Channel 3), the oldest and largest commercial terrestrial television network in the United Kingdom. ITV plc ...

for £120 million ($208 million), plus further payments of up to £55 million based on its performance up to 2009. Friends Reunited had become popular enough that its uses went beyond the intentions of its founders. According to

the Register ''The Register'' (often also called El Reg) is a British Technology journalism, technology news website co-founded in 1994 by Mike Magee (journalist), Mike Magee and John Lettice. The online newspaper's Nameplate_(publishing), masthead Logo, s ...

, potential employers used entries to screen job applicants. Friends Reunited has been used by bitter partners to exact revenge on those who have abandoned them and users have been sued for comments made on Friends Reunited about other people. Friends Reunited features prominently in

Ben Elton Benjamin Charles Elton is a British comedian, actor, author, playwright, lyricist and director. One of the major figures in the alternative comedy movement of the 1980s, his early stand-up style was Left-wing politics, left-wing political satire ...

's detective novel ''

Past Mortem ''Past Mortem'' is a detective fiction, detective novel by Ben Elton first published in 2004 in literature, 2004. It is about a serial killer on the loose in England, mainly in the London area, and Scotland Yard's attempts at tracking him or he ...

'' (2004). The website launched a series of television advertisements for the first time in early 2007. In 2007, ITV Chairman

Michael Grade Michael Ian Grade, Baron Grade of Yarmouth (born 8 March 1943) is an English Media proprietor, television executive and businessman. He has held a number of senior roles in television, including controller of BBC1 (1984–1986), chief executive ...

described the site as "the sweet spot" of the internet and stated that "Friends Reunited is one of the great undersung jewels in the crown ... one of the most important bits of ITV going forward, a massive presence, and profitable" That year the site made a profit of £22 million, but its market valuation had fallen sharply from the £175 million paid by ITV in 2005, and it achieved growth in UK traffic of only 1.2%, compared to

Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...

’s 2,393% and Bebo's 173%. In March 2008, after losing 47% of unique users in the previous 12 months, the site dropped the subscription fee required to contact members, but the decline continued.

Brightsolid ownership

On 4 March 2009, ITV announced that it would sell Friends Reunited as part of wider restructuring and disposal of non-core assets. In August 2009 it was announced that Friends Reunited had been sold for £25 million to Brightsolid Limited, a firm owned by Dundee-based publisher

. Following regulatory approval, the sale was completed on 25 March 2010. On 15 December 2011, DC Thomson estimated that Friends Reunited was worth only £5.2 million, a fifth of the price paid two years previously. The site was relaunched in March 2012, with the focus shifting from reuniting with school friends to being a place where people collect and share memories. On 1 October 2013, under the guidance of new CEO Annelies van den Belt, Brightsolid Online Publishing was rebranded as DC Thomson Family History (which, in turn, became Findmypast), focussing on its core family history brands. As a result of this, Friends Reunited was no longer considered an integral part of the direction and was to be "re-incubated elsewhere" in the DC Thomson company. On 18 January 2016, Friends Reunited revealed that it would be closing down the website after 16 years of operation.

References

External links