Fred Mossler (born July 2, 1966 in
San Francisco
San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
, CA) is a business executive, fashion guru, and philanthropist. He is best known as a former high-ranking executive at online shoe retailer
Zappos
Zappos.com is an American online shoe and clothing retailer based in Las Vegas, Nevada, United States. The company was founded in 1999 by Nick Swinmurn and launched under the domain name Shoesite.com. In July 2009, Amazon acquired Zappos in an ...
,
where he played a significant role in the company’s growth,
as well as being the founder of Las Vegas-centric investment fund Honus Capital, LLC and co-founder of luxury fashion brand Ross and Snow.
Business
After graduating with a business degree from
Southern Oregon University
Southern Oregon University (SOU) is a public university in Ashland, Oregon. It was founded in 1872 as the Ashland Academy, has been in its current location since 1926, and was known by nine other names before assuming its current name in 1997.Kre ...
in 1990, Mossler moved to
Seattle
Seattle ( ) is the most populous city in the U.S. state of Washington and in the Pacific Northwest region of North America. With a population of 780,995 in 2024, it is the 18th-most populous city in the United States. The city is the cou ...
and joined
Nordstrom
Nordstrom, Inc. () is an American Luxury goods, luxury department store chain headquartered in Seattle, Washington, and founded by John W. Nordstrom and Carl F. Wallin in 1901. The original store operated exclusively as a shoe store, and a seco ...
in 1991.
He spent the next eight years at Nordstrom, living in
Sacramento
Sacramento ( or ; ; ) is the capital city of the U.S. state of California and the seat of Sacramento County. Located at the confluence of the Sacramento and American Rivers in Northern California's Sacramento Valley, Sacramento's 2020 p ...
,
Hawaii
Hawaii ( ; ) is an island U.S. state, state of the United States, in the Pacific Ocean about southwest of the U.S. mainland. One of the two Non-contiguous United States, non-contiguous U.S. states (along with Alaska), it is the only sta ...
, and
San Francisco
San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
.
In 1999, while working for Nordstrom in San Francisco, Mossler was contacted by Zappos founder
Nick Swinmurn to join his new company, then known as ShoeSite.com. Initially the Senior Vice President of Merchandising at Zappos,
Mossler’s responsibilities expanded to overseeing a variety of departments, including the Customer Loyalty Team, Human Resources, Recruiting, Benefits, and Marketing. His wide range of duties led to his official position with the company to be known as “No Title”.
During Fred Mossler's tenure at Zappos, the company abolished its traditional hierarchy and adopted
holacracy.
In April 2016, Mossler announced his departure from Zappos after nearly 17 years at the company, citing his desire to pursue full-time entrepreneurship.
In the email announcing his departure, Mossler stated that he would remain with the company until June 3, 2016, to aid with the transition,
and would remain in Las Vegas to focus on several projects in the area,
including the Downtown Project (a downtown revitalization project started by Zappos CEO Tony Hsieh), Mexican restaurant chain Nacho Daddy, area cultural festival
Life is Beautiful
''Life Is Beautiful'' (, ) is a 1997 Italian period comedy-drama film directed by and starring Roberto Benigni, who co-wrote the film with Vincenzo Cerami. Benigni plays Guido Orefice, a Jewish Italian bookshop owner, who employs his imagin ...
and “close air support” training company Blue Air Training.
The latter was recently named among recipients of $6.4 Billion in government contracts to increase virtual technology in "realistic flight training."
As co-founder of Nacho Daddy, Mossler has overseen the growth of the chain to three Las Vegas-area locations, and has made a food-donation program central to the restaurant's ethos: via the "Buy One, Give One" program, the chain has donated over 110,000 meals to local Vegas-area foodbank Three Square. In addition, as a partner in the Downtown Las Vegas music festival, Life is Beautiful, he has helped oversee the festival's growth into one of the regions most important arts events, with over 100,000 attendees in 2016 and music stars from an international roster of Platinum acts performing on stage (
Stevie Wonder
Stevland Hardaway Morris (; Judkins; born May 13, 1950), known professionally as Stevie Wonder, is an American and Ghanaian singer-songwriter, musician, and record producer. He is regarded as one of the most influential musicians of the 20th c ...
,
Duran Duran
Duran Duran () are an English pop rock band formed in Birmingham in 1978 by singer Stephen Duffy, keyboardist Nick Rhodes and guitarist/bassist John Taylor (bass guitarist), John Taylor. After several early changes, the band's line-up settled ...
,
Snoop Dogg
Calvin Cordozar Broadus Jr. ( ; born October 20, 1971), better known by his stage name Snoop Dogg (previously Snoop Doggy Dogg), is an American rapper, record producer, and actor. Rooted in West Coast hip-hop, he is widely regarded as one of t ...
,
Imagine Dragon).
On March 24, 2017, ''Footwear Daily'' reported that Mossler would be launching a footwear brand in Las Vegas, Nevada. Former Zappos executives, Fred Mossler and Meghan Mossler founded Ross & Snow, a luxury fashion brand with its factories being shared with couture brands in Italy.
As of March 21, 2018, Mossler has joined with partners Tony Hsieh, Cory Harwell and Keith Glynn to form Eleven Hospitality Group, an entity created to take popular Downtown Las Vegas restaurant Carson Kitchen from a local favorite to a national brand. A letter of intent has already been signed to open an Atlanta location.
Mossler and his partners have also been involved in the creation of and investment in Discount Italian Shoes, offering Italian fashion brands at lower price points to international consumers.
Philanthropy
Mossler serves as an honorary director of the Goodie Two Shoes Foundation, an organization that provides disadvantaged children and children in crisis with new shoes and socks. He holds a role on the Finance Committee of the Two Ten Footwear Foundation, which offers financial assistance, counseling, community resources, and scholarships to those working in the footwear industry. In this role he recently helped the foundation raise over $4 million at their 2019 gala. In addition, Mossler was involved with the Movember Foundation, a charity raising funds for promoting and researching men’s health.
Community involvement and other ventures
Mossler has participated in the
TED conference series, presenting a TEDx talk in Las Vegas titled “Flourishing Communities: Live, Work, and Play” that outlines the transformation of a previously unused area of
downtown Las Vegas
Downtown Las Vegas (commonly abbreviated as DTLV) is the central business district and historic center of Las Vegas, Nevada, United States. It is the original townsite, and the Downtown gaming Las Vegas, Downtown Gaming Area was the primary gambl ...
into a cultural and economic hotspot.
He is on the board of the Downtown Project, a $350 million revitalization project in downtown Las Vegas. In addition to real estate, the project also invests in small businesses, arts and culture, education, healthcare, and tech startups. Tech investments are handled through the Downtown Project’s tech investment arm, VegasTechFund, in which Mossler holds the title of Limited Partner.
Mossler is an investor in Silver State Production Services, a Las Vegas-based film production company that has worked on projects such as ''
Looking Glass'' (2017) and ''
The Hangover Part III''. He is also an executive producer on the movie Viena and the Fantomes released in 2020.
Mossler contributed to Zappos CEO Tony Hsieh’s book, ''
Delivering Happiness'', discussing how Zappos approaches vendor relationships. The book reached #1 on the
New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
and
USA Today
''USA Today'' (often stylized in all caps) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth in 1980 and launched on September 14, 1982, the newspaper operates from Gannett's corporate headq ...
bestseller lists.
In 2012, Mossler founded Honus Capital LLC, a hands-on investment fund for Las Vegas-area entrepreneurs.
In May 2017, Mossler became an active member of the Board of Directors of
LivePerson
LivePerson is a global technology company that develops conversational commerce and AI software.
Headquartered in New York City, LivePerson is best known as the developer of the Conversational Cloud, a software platform that allows consumers t ...
, a mobile and online messaging and analytics solutions provider. As the company enters a growth and expansion phase, Mossler is expected to provide digital sales and growth strategy expertise.
In August 2019, Mossler and his wife were feature in Footwear News magazine as "local guides" to their home, Las Vegas, offering their recommendation for "go-to Vegas hangs." Mossler was also in attendance this same month at the FN Platform, a gathering for Footwear Industry "power players."
In October, 2019, Mossler was included in a team of expert judges to ascertain the "Startup of the Year," choosin
re:3Dfor their advancements in the 3D market. In October 2020, Mossler joined The Board of Trustees for his alma mater, Southern Oregon University where he serves on the Development Committee.
External links
Fred Mossler's "Share Your Road" profile hosted by Taco Bell.Fred Mossler Given credit for Downtown Vegas development.Fred Mossler on Thriving in Business and Life podcast
Fred Mossler on Birth and Life of Zappo's (podcast).Fred Mossler and his wife Meghan discuss their brand Ross and Snow with The Industry magazine.Quotes, life history, and video interviews with Fred Mossler posted on Road Trip Nation's Career Explorations hub.
References
{{DEFAULTSORT:Mossler, Fred
Businesspeople from California
Amazon (company) people
1966 births
Living people