Folklorism or folklorismus is a concept of folklore transmission developed by
Hans Moser and, separately,
Viktor Gusev.
It can be defined neutrally, for example "The innovative and often commercial use of folk materials such as
costumes, folk songs, folktales, proverbs, and so forth, outside their traditional contexts",
or more pejoratively, for example as "spurious and misleading
'fake-lore' that exists in a 'second life' outside its 'source-community,' is materialistic and popular (e.g., 'commercialized folklore'), and is manifest in an 'objectified form'."
Categories
Folklorism can be broadly categorized in three ways: the performance of folk culture away from its original context, the playful imitation of popular motifs by another social class, and the creation of folklore for different purposes outside of any known tradition.
The third form of folkorism, the creation of new forms of folklore outside of existing traditions, can be compared with the concept of
fakelore.
The Serbian folklorist Nemanja Radulovic argued that the
Slavic Native Faith
The Slavic Native Faith, commonly known as Rodnovery and sometimes as Slavic Neopaganism, is a modern Paganism, modern Pagan religion. Classified as a new religious movement, its practitioners hearken back to the Slavic paganism, historica ...
could be understood as a form of folklorism.
References
Fakelore
Folklore studies
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