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Sarah Evelyn Florence "Flora", Lady Eaton, (''née'' McCrea; November 26, 1879 – July 9, 1970) was a Canadian socialite, philanthropist and nurse. As the wife of Sir John Craig Eaton, who inherited the
Eaton's The T. Eaton Company Limited, later known as Eaton's, was a Canadian department store chain that was once the largest in the country. It was founded in 1869 in Toronto by Timothy Eaton, an immigrant from what is now Northern Ireland. Eaton's g ...
department store business, she was a member and later matriarch of the prominent
Eaton family The Eaton family is a Canadian family of Scottish-Irish Methodist origin. Established in Toronto, the family dynasty began in 1869 when Timothy Eaton (1834–1907) founded Eaton's, which became a national chain of department stores. At its heig ...
.


Early life and family

She was born in 1879 in the village of Omemee, Ontario, a small community in Victoria County (today part of the
City of Kawartha Lakes Kawartha Lakes (2021 population: 79,247) is a single-tier municipality in Central Ontario, Canada. Though structured as a single-tier municipality, Kawartha Lakes is the size of a typical Ontario county and is mostly rural. It is the second l ...
), approximately 23 km (14 mi) west of
Peterborough Peterborough ( ) is a City status in the United Kingdom, cathedral city in the City of Peterborough district in the Ceremonial counties of England, ceremonial county of Cambridgeshire, England. The city is north of London, on the River Nene. A ...
. She was the youngest of eight children born to Irish Protestant immigrants – John McCrea, a cabinetmaker, and Jane McNeely. She moved to
Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...
and became a nurse, first at
Toronto General Hospital The Toronto General Hospital (TGH) is a major teaching hospital in Toronto, Ontario, Canada and the flagship campus of University Health Network (UHN). It is located in the Discovery District of Downtown Toronto along University Avenue (Toronto), ...
then at Rotherham House, a private hospital on Sherbourne Street. While working at Rotherham House, she met
John Craig Eaton Sir John Craig Eaton (April 28, 1876 – March 30, 1922) was a Canadian businessman and a member of the prominent Eaton family. Life and career He was born in Toronto, Ontario, the youngest son of department store magnate Timothy Eaton and hi ...
, a patient who was a younger son of Eaton's department store founder
Timothy Eaton Timothy Eaton (March 1834 – 31 January 1907) was a Northern Irish-Canadian businessman who founded the Eaton's department store, one of the most important retail businesses in Canada's history. Early life and family He was born in Ballymena, ...
. The two were married in Omemee on May 8, 1901. They had five biological children – Timothy Craig Eaton (1903–1986),
John David Eaton John David Eaton (4 October 1909 – 4 August 1973) was a Canadian businessman and a member of the Eaton family (Toronto), Eaton family. From 1942–1969, he was president of Eaton's, the department store chain his grandfather, Timothy Eaton, foun ...
(1906–1973), Edgar Allison Eaton (1912–1988), Gilbert McCrea Eaton (1915–1985) and Florence Mary Eaton (1919–2012) – and adopted one daughter, Evlyn Beatrice Eaton (1920–1989). The Eatons built a massive Georgian Revival style mansion on Spadina Road around 1910. Named Ardwold, the
Gaelic Gaelic (pronounced for Irish Gaelic and for Scots Gaelic) is an adjective that means "pertaining to the Gaels". It may refer to: Languages * Gaelic languages or Goidelic languages, a linguistic group that is one of the two branches of the Insul ...
word for "high, green hill", the house was designed by Frank Wickson and was one of the most lavish ever constructed in Toronto. The couple also built a vacation home named Kawandag at the northern end of
Lake Rosseau Lake Rosseau is located in Ontario, Canada, about north of Toronto. The south end of the lake is in the Township of Muskoka Lakes, and the north end is in Seguin Township. The lake is surrounded by many cottages, some dating back to the late ...
in Muskoka, and that site is now the location of Rosseau Lake College. In 1915, during
World War I World War I or the First World War (28 July 1914 – 11 November 1918), also known as the Great War, was a World war, global conflict between two coalitions: the Allies of World War I, Allies (or Entente) and the Central Powers. Fighting to ...
, her husband was
knight A knight is a person granted an honorary title of a knighthood by a head of state (including the pope) or representative for service to the monarch, the church, or the country, especially in a military capacity. The concept of a knighthood ...
ed in recognition of his contributions to the war effort; he became Sir John Craig Eaton, and she was henceforth known as Lady Eaton. She was active in charity work during the war, hosting fundraisers at Ardwold and serving as patroness of the 109th Battalion of the
Canadian Expeditionary Force The Canadian Expeditionary Force (CEF; French: ''Corps expéditionnaire canadien'') was the expeditionary warfare, expeditionary field force of Canada during the First World War. It was formed on August 15, 1914, following United Kingdom declarat ...
based at
Lindsay, Ontario Lindsay is a community of 22,367 people ( 2021 census) on the Scugog River in the Kawartha Lakes region of south-eastern Ontario, Canada. It is approximately west of Peterborough. It is located in the City of Kawartha Lakes, and is the hub for ...
, near her hometown.


Widowhood

Lady Eaton was widowed in 1922 when her husband died of influenza at the age of 45. In 1919, prior to his death, Sir John and Lady Eaton had purchased a plot of land in
King City, Ontario King City is an Unincorporated area#Canada, unincorporated Canadian community in the township of King, Ontario, King, Ontario, located north of Toronto. It is the largest community in King township, with 2,730 dwellings and a population of 8,396 ...
, near the Marylake estate of their friends, Sir Henry and Lady Pellatt. By the mid-1930s, Lady Eaton grew tired of Ardwold and found it too grand, so she built a Norman Revival château known as Eaton Hall on the King City property. The contents of Ardwold were auctioned off and the mansion was demolished with dynamite, as its walls were too thick for conventional demolition. In her widowhood, Lady Eaton often spent the winters travelling through Europe. In the late 1920s, she purchased ''Villa Natalia'', a villa in
Fiesole Fiesole () is a town and ''comune'' of the Metropolitan City of Florence in the Italian region of Tuscany, on a scenic height above Florence, 5 km (3 miles) northeast of that city. It has structures dating to Etruscan and Roman times. ...
outside
Florence Florence ( ; ) is the capital city of the Italy, Italian region of Tuscany. It is also the most populated city in Tuscany, with 362,353 inhabitants, and 989,460 in Metropolitan City of Florence, its metropolitan province as of 2025. Florence ...
, which was built for
Queen Elisabeth of Romania Elisabeth of Wied (Pauline Elisabeth Ottilie Luise; 29 December 18432 March 1916) was the first Queen of Romania as the wife of King Carol I from 15 March 1881 to 27 September 1914. She had been the princess consort of Romania since her marri ...
. In 1933, Lady Eaton was presented at
court A court is an institution, often a government entity, with the authority to adjudicate legal disputes between Party (law), parties and Administration of justice, administer justice in Civil law (common law), civil, Criminal law, criminal, an ...
, and later that same year, she presented her future daughter-in-law, Signy Stefansson. In 1937, she attended the
coronation of King George VI and Queen Elizabeth The coronation of the British monarch, coronation of George VI and his wife, Queen Elizabeth The Queen Mother, Elizabeth, as King of the United Kingdom, king and List of British royal consorts, queen of the United Kingdom and Commonwealth realm, ...
, and she presented her daughters Florence and Evlyn at court. During her son's minority, Eaton's was run by Robert Young Eaton, a cousin of her husband. Lady Eaton disliked him and looked down on his branch of the family, whom she called the "worker Eatons", compared to her branch of the family, who were the "owner Eatons". She sat on the
board of directors A board of directors is a governing body that supervises the activities of a business, a nonprofit organization, or a government agency. The powers, duties, and responsibilities of a board of directors are determined by government regulatio ...
and took an active role in the company, overseeing the development of restaurants, most notably the Georgian Room at the Queen Street store, Eaton's Seventh Floor Restaurant at the College Street store and Eaton's Ninth Floor Restaurant in
Montreal Montreal is the List of towns in Quebec, largest city in the Provinces and territories of Canada, province of Quebec, the List of the largest municipalities in Canada by population, second-largest in Canada, and the List of North American cit ...
. The latter two were built in the
Art Deco Art Deco, short for the French (), is a style of visual arts, architecture, and product design that first Art Deco in Paris, appeared in Paris in the 1910s just before World War I and flourished in the United States and Europe during the 1920 ...
style by French architect
Jacques Carlu Jacques Carlu (7 April 1890 Bonnières-sur-Seine – 3 December 1976 Paris) was a French architect and designer, working mostly in Art Deco style, active in France, Canada, and in the United States. Biography Through the 1910s Carlu studied on ...
. On her many visits to Britain, Lady Eaton became fascinated by the liturgical pageantry of the
Church of England The Church of England (C of E) is the State religion#State churches, established List of Christian denominations, Christian church in England and the Crown Dependencies. It is the mother church of the Anglicanism, Anglican Christian tradition, ...
. She incorporated some elements of the Anglican church (such as clerical
vestment Vestments are Liturgy, liturgical garments and articles associated primarily with the Christianity, Christian religion, especially by Eastern Christianity, Eastern Churches, Catholic Church, Catholics (of all rites), Lutherans, and Anglicans. ...
s,
kneeler A kneeler is a cushion (also called a tuffet, hassock, genuflexorium, or genuflectorium) or a piece of furniture used for resting in a kneeling position during Christian prayer. In many churches, pews are equipped with kneelers in front ...
s and
candelabra A candelabrum (plural candelabra but also used as the singular form) is a candle holder with multiple arms. "Candelabra" can be used to describe a variety of candle holders including chandeliers. However, candelabra can also be distinguished as b ...
) into services at
Timothy Eaton Memorial Church Timothy Eaton Memorial Church is a church located at 230 St. Clair Avenue West in Forest Hill, Toronto, Forest Hill, Toronto, Ontario. Originally Methodist Church, Canada, Methodist, since 1925, it has belonged to the United Church of Canada. The ...
. These changes were met with objection by the minister and other congregants, who argued that this pomp was not part of the
United Church of Canada The United Church of Canada (UCC; ) is a mainline Protestant denomination that is the largest Protestant Christian denomination in Canada and the second largest Canadian Christian denomination after the Catholic Church in Canada. The United Chu ...
, with its roots in
Methodism Methodism, also called the Methodist movement, is a Protestant Christianity, Christian Christian tradition, tradition whose origins, doctrine and practice derive from the life and teachings of John Wesley. George Whitefield and John's brother ...
. However, due to the influence that Lady Eaton held, the changes went ahead. In 1938, she funded a renovation of the chancel in memory of her late husband, which made the floorplan closer to an Anglican church than that of a Methodist one. During
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
, Lady Eaton housed evacuated British children at Eaton Hall, and they referred to her as "Auntie Flora". After the war, the house became a
convalescent home A sanatorium (from Latin '' sānāre'' 'to heal'), also sanitarium or sanitorium, is a historic name for a specialised hospital for the treatment of specific diseases, related ailments, and convalescence. Sanatoriums are often in a health ...
for the
Royal Canadian Navy The Royal Canadian Navy (RCN; , ''MRC'') is the Navy, naval force of Canada. The navy is one of three environmental commands within the Canadian Armed Forces. As of February 2024, the RCN operates 12 s, 12 s, 4 s, 4 s, 8 s, and several auxiliary ...
for a time before becoming Lady Eaton's private residence again. She hosted a banquet for Eaton's employees returning from the front in September 1946. She also hosted an annual soirée for Eaton's managers and their wives. She was vice-president of the
Canadian Red Cross The Canadian Red Cross Society ()Toronto Hunt Club and was involved with the Canadian National Institute for the Blind, the
Art Gallery of Toronto The Art Gallery of Ontario (AGO; ) is an art museum in Toronto, Ontario, Canada. Located on Dundas Street, Dundas Street West in the Grange Park (neighbourhood), Grange Park neighbourhood of downtown Toronto, the museum complex takes up of phys ...
and the Canadian National Committee for Mental Hygiene. In 1950, in recognition of her charity work, Lady Eaton was made a Dame of the Most Venerable Order of the Hospital of St. John of Jerusalem. In the 1940s and 1950s, a false rumour persisted that Lady Eaton was the inventor of
red velvet cake Red velvet cake is a red-colored layer cake with cream cheese or ermine icing. The origin of the cake is unknown, although it is popular in the Southern United States and has been served as a dessert at New York City's Waldorf-Astoria hotel s ...
which was sold in the store's bakery. At the height of the store's success, Lady Eaton was popularly known as "Mrs. Canada". Interested in the
occult The occult () is a category of esoteric or supernatural beliefs and practices which generally fall outside the scope of organized religion and science, encompassing phenomena involving a 'hidden' or 'secret' agency, such as magic and mysti ...
, Lady Eaton had a
séance A séance or seance (; ) is an attempt to communicate with spirits. The word ''séance'' comes from the French language, French word for "session", from the Old French , "to sit". In French, the word's meaning is quite general and mundane: one ma ...
room built in the turret of Eaton Hall. The ceiling of this circular room is painted with the
zodiac The zodiac is a belt-shaped region of the sky that extends approximately 8° north and south celestial latitude of the ecliptic – the apparent path of the Sun across the celestial sphere over the course of the year. Within this zodiac ...
. As her health failed, Lady Eaton moved from Eaton Hall to her secondary residence on Old Forest Hill Road in Toronto's Forest Hill neighbourhood. She died at home on July 9, 1970, at the age of 90. Her funeral was held on July 15 at Timothy Eaton Memorial Church. She was interred in the Eaton Mausoleum at Mount Pleasant Cemetery.


Legacy

Lady Eaton's legacy is still felt to this day, particularly in her hometown of Omemee and surrounding area. Lady Eaton Elementary School in the village and Lady Eaton College at
Trent University Trent University is a public liberal arts university in Peterborough, Ontario, with a satellite campus in Oshawa, which serves the Regional Municipality of Durham. Founded in 1964, the university is known for its Oxbridge college system, sma ...
in nearby
Peterborough Peterborough ( ) is a City status in the United Kingdom, cathedral city in the City of Peterborough district in the Ceremonial counties of England, ceremonial county of Cambridgeshire, England. The city is north of London, on the River Nene. A ...
are named in her honour. The Eatons donated Coronation Hall, Omemee's municipal building, in 1911, and a manse and pipe organ to Trinity United Church. The family proposed that the village change its name to Eatonville, but the offer was refused. After her death, Eaton Hall became the King Campus of
Seneca College Seneca College of Applied Arts and Technology, branded as Seneca Polytechnic since 2023, is a multi-campus public college in the Greater Toronto Area and Peterborough, Ontario, Canada. It offers full-time and part-time programs at the baccala ...
. The house became home to the college's administrative offices and later its Management Development Centre until 1991. The college continues to make use of the grounds while the house is now a hotel and conference centre. In 1994,
Royal Doulton Royal Doulton is an English ceramic and home accessories manufacturer that was founded in 1815. Operating originally in Vauxhall, London, and later moving to Lambeth, in 1882 it opened a factory in Burslem, Stoke-on-Trent, in the centre of Engl ...
produced a figurine in Lady Eaton's image to celebrate the 125th anniversary of
Eaton's The T. Eaton Company Limited, later known as Eaton's, was a Canadian department store chain that was once the largest in the country. It was founded in 1869 in Toronto by Timothy Eaton, an immigrant from what is now Northern Ireland. Eaton's g ...
. Limited to a production of 2,500, each figurine was marked with its production sequence.


References


External links

*
John Craig Eaton and Flora McCrea Eaton fonds
Archives of Ontario {{DEFAULTSORT:Eaton, Flora 1879 births 1970 deaths Flora Eaton People from Kawartha Lakes Canadian nurses Canadian socialites Canadian philanthropists Canadian monarchists Canadian people of Irish descent Members of the United Church of Canada Burials at Mount Pleasant Cemetery, Toronto Canadian women nurses