Flock is a discontinued

web browser A web browser, often shortened to browser, is an application for accessing websites. When a user requests a web page from a particular website, the browser retrieves its files from a web server and then displays the page on the user's scr ...

that specialized in providing

social networking A social network is a social structure consisting of a set of social actors (such as individuals or organizations), networks of Dyad (sociology), dyadic ties, and other Social relation, social interactions between actors. The social network per ...

and

Web 2.0 Web 2.0 (also known as participative (or participatory) web and social web) refers to websites that emphasize user-generated content, ease of use, participatory culture, and interoperability (i.e., compatibility with other products, systems, a ...

facilities built into its

user interface In the industrial design field of human–computer interaction, a user interface (UI) is the space where interactions between humans and machines occur. The goal of this interaction is to allow effective operation and control of the machine fro ...

. Earlier versions of Flock used the

Gecko Geckos are small, mostly carnivorous lizards that have a wide distribution, found on every continent except Antarctica. Belonging to the infraorder Gekkota, geckos are found in warm climates. They range from . Geckos are unique among lizards ...

HTML rendering engine by

Mozilla Mozilla is a free software community founded in 1998 by members of Netscape. The Mozilla community uses, develops, publishes and supports Mozilla products, thereby promoting free software and open standards. The community is supported institution ...

. Version 2.6.2, released on January 27, 2011, was the last version based on Mozilla Firefox. Starting with version 3, Flock was based on

Chromium Chromium is a chemical element; it has Symbol (chemistry), symbol Cr and atomic number 24. It is the first element in Group 6 element, group 6. It is a steely-grey, Luster (mineralogy), lustrous, hard, and brittle transition metal. Chromium ...

and so used the

WebKit WebKit is a browser engine primarily used in Apple's Safari web browser, as well as all web browsers on iOS and iPadOS. WebKit is also used by the PlayStation consoles starting with the PS3, the Tizen mobile operating systems, the Amazon K ...

rendering engine. Flock was available as a free download, and supported

Microsoft Windows Windows is a Product lining, product line of Proprietary software, proprietary graphical user interface, graphical operating systems developed and marketed by Microsoft. It is grouped into families and subfamilies that cater to particular sec ...

Mac OS X macOS, previously OS X and originally Mac OS X, is a Unix, Unix-based operating system developed and marketed by Apple Inc., Apple since 2001. It is the current operating system for Apple's Mac (computer), Mac computers. With ...

and, at one time,

Linux Linux ( ) is a family of open source Unix-like operating systems based on the Linux kernel, an kernel (operating system), operating system kernel first released on September 17, 1991, by Linus Torvalds. Linux is typically package manager, pac ...

as well. Support for Flock was discontinued in April 2011.

History

Flock was the successor to Round Two, who raised money from

Bessemer Venture Partners Bessemer Venture Partners (BVP) is an American venture capital and private equity firm headquartered in San Francisco. Outside the United States, it has offices in India, Israel, Hong Kong, and the United Kingdom. In 2024, Venture Capital Journa ...

, Catamount Ventures, Shasta Ventures and other

angel investor An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital to a business or businesses, including startups, usually in exchange for convertible de ...

s. Bart Decrem and Geoffrey Arone co-founded the company. Flock raised $15 million in a fourth round of funding led by Fidelity Ventures on May 22, 2008, for an estimated total of $30 million, according to CNET. The company's previous investors, Bessemer Venture Partners, Catamount Ventures, and Shasta Ventures, also participated in the round. In January 2011, Flock Inc. was acquired by

Zynga Zynga Inc. () is an American video game developer and Video game publisher, publisher known for its social video game services. It was founded in April 2007, with headquarters in San Mateo, California. The company primarily focuses on mobile an ...

. The browser has been discontinued, with support ending April 26, 2011.

Features

Flock 2.5 integrated social networking and media services including

MySpace Myspace (formerly stylized as MySpace, currently myspace; and sometimes my␣, with an elongated Whitespace character#Substitute images, open box symbol) is a social networking service based in the United States. Launched on August 1, 2003, it w ...

Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...

Flickr Flickr ( ) is an image hosting service, image and Online video platform, video hosting service, as well as an online community, founded in Canada and headquartered in the United States. It was created by Ludicorp in 2004 and was previously a co ...

Blogger A blog (a Clipping (morphology), truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries also known as posts. Posts are typically displayed in Reverse chronology, reverse chronologic ...

Gmail Gmail is the email service provided by Google. it had 1.5 billion active user (computing), users worldwide, making it the largest email service in the world. It also provides a webmail interface, accessible through a web browser, and is also ...

, Yahoo! Mail, etc. When logging into any of the supported social services, Flock could track updates from friends: profiles, uploaded photos, and more. Flock 2.5 added

Search functionality, multi-casting of status updates to multiple services, and the introduction of

instant messaging Instant messaging (IM) technology is a type of synchronous computer-mediated communication involving the immediate ( real-time) transmission of messages between two or more parties over the Internet or another computer network. Originally involv ...

via

Facebook Chat Messenger, formerly known as Facebook Messenger, is an American proprietary software, proprietary instant messaging service developed by Meta Platforms. Originally developed as Facebook Chat in 2008, the Client software, client application ...

in the browser. Other features include: * Native

sharing Sharing is the joint use of a resource or space. It is also the process of dividing and distributing. In its narrow sense, it refers to joint or alternating use of inherently finite goods, such as a common pasture or a shared residence. Still ...

of text, links, photos and videos * A "Media Bar" showing preview of online videos and photos as well as subscription to photo and video feeds * A feed reader supporting

Atom Atoms are the basic particles of the chemical elements. An atom consists of a atomic nucleus, nucleus of protons and generally neutrons, surrounded by an electromagnetically bound swarm of electrons. The chemical elements are distinguished fr ...

RSS RSS ( RDF Site Summary or Really Simple Syndication) is a web feed that allows users and applications to access updates to websites in a standardized, computer-readable format. Subscribing to RSS feeds can allow a user to keep track of many ...

, and Media RSS feeds * A blog editor and reader, allowing direct posting into any designated blog * A

Webkit WebKit is a browser engine primarily used in Apple's Safari web browser, as well as all web browsers on iOS and iPadOS. WebKit is also used by the PlayStation consoles starting with the PS3, the Tizen mobile operating systems, the Amazon K ...

-mail component allowing users to check supported web-based email off site, compose new messages, and

drag-and-drop In computer graphical user interfaces, drag and drop is a pointing device gesture in which the user selects a virtual object by "grabbing" it and dragging it to a different location or onto another virtual object. In general, it can be used to ...

pictures and videos from the "Media Bar" or webclipboard into a new email message * Support for

third-party Third party may refer to: Business * Third-party source, a supplier company not owned by the buyer or seller * Third-party beneficiary, a person who could sue on a contract, despite not being an active party * Third-party insurance, such as a veh ...

add-ons, including a number of Firefox extensions

Reception

*'' Download.com'' rated it 5 out of 5 *Ranked no. 6 on ''

PC World ''PC World'' (stylized as PCWorld) is a global computer magazine published monthly by IDG. Since 2013, it has been an online-only publication. It offers advice on various aspects of PCs and related items, the Internet, and other personal tec ...

's'' list of the 100 best products of 2008 In December 2007, Flock won the ''

Mashable Mashable is a Online newspaper, news website, digital media platform and entertainment company founded by Pete Cashmore in 2005. History Mashable was founded by Pete Cashmore while living in Aberdeen, Scotland, in July 2004. Early iterations o ...

'' Open Web Awards for Applications and Widgets and in March 2008, Flock won the

South By Southwest South by Southwest (SXSW) is an annual conglomeration of parallel film, interactive media, and music festivals and Convention (meeting), conferences organized jointly that take place in mid-March in Austin, Texas. It began in 1987 and has conti ...

Web Award for Community. '' CNET'' gave the Mac OS X version of Flock 1.0 the title of "Best Mac Software of 2007". ''

's'' Harry McCracken reviewed Flock as his "New Favorite Web Browser". In February 2008, AOL announced that it would discontinue support for the Netscape browser, and recommended Flock and

Firefox Mozilla Firefox, or simply Firefox, is a free and open-source web browser developed by the Mozilla Foundation and its subsidiary, the Mozilla Corporation. It uses the Gecko rendering engine to display web pages, which implements curr ...

as alternative browsers to its userbase of Netscape 9 users. For the Netscape 8 userbase, AOL recommended only the Flock browser to its users. In March 2008, Flock announced that they had seen "nearly 3 million downloads" and a 135% increase in active users in the first two months of 2008. They also announced "more than 70 percent of Flock users making it their default browser of choice". In May 2008, Flock won the Social Networking category of the

Webby Awards The Webby Awards (colloquially referred to as the Webbys) are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over three thousand industry experts a ...

. Flock was nominated for this award along with

, Bebo and Ning. When Flock's discontinuation was announced in April 2011, reviewer Joey Sneddon of ''OMG! Ubuntu!'' offered some analysis: "Whether this was down to poor implementation design wise (one needs only glance at ' Rockmelt' for an example of a social browser done right) or just general apathy towards having alerts from twitter, flickr, facebook, digg ''et al.'' in your face all of the time is moot: Flock has flocked off and for all its innovation it never quite lived up to its own hype."

Awards

Upon exiting beta, Flock won a number of awards: *''

Webby Award The Webby Awards (colloquially referred to as the Webbys) are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over three thousand industry experts a ...

'' in social networking, 2008 *''

SXSW South by Southwest (SXSW) is an annual conglomeration of parallel film, interactive media, and music festivals and Convention (meeting), conferences organized jointly that take place in mid-March in Austin, Texas. It began in 1987 and has conti ...

'' community Award, 2008 *'' Open Web Award'' for Applications and Widgets, 2007 *"Eddy Winner": Flock 2.0 24th Annual Macworld Editors' Choice Awards

References

External links